Synthesia
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| Privately held company | |
| ISIN | 🆔 |
| Industry | AI-generated media |
| Founded 📆 | 2017 |
| Founders 👔 | Victor Riparbelli (CEO) Matthias Niessner Lourdes Agapito Steffen Tjerrild (COO and CFO) |
| Headquarters 🏙️ | London, England |
Area served 🗺️ | Worldwide |
| Products 📟 | Synthesia, Synthesia STUDIO |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Synthesia is a synthetic media generation platform, used to create AI generated video content.
Overview[edit]
Synthesia's software algorithm mimics a person's speech and facial movements based on video of them speaking and pronouncing different phonemes. This information is used to create a text-to-speech video which looks and sounds like the individual.[1][2] The company offers both personal and corporate pricing plans.[3]
Users can create content using the platform's pre-generated AI presenters,[4] or they can create digital representations of themselves called artificial reality identities (ARI), using the platform's AI generation tool.[3] These avatars can be used to narrate videos generated from text. As of August 2021, Synthesia's voice database included multiple gender options in over sixty languages.[4][5] Models whose likenesses are used in Synthesia's pre-generated presenters receive royalties for footage made with their likeness.[6]
Synthesia enforces ethics guidelines, and screens its clients and their scripts to prevent the unethical use of its software for "deepfaking." Users are only allowed to create digital representations of individuals who have provided explicit consent for their likeness to be used.[7] The platform also does not allow its software to be used to recreate celebrities or political figures for satirical purposes.[8]
The software is most often used by corporations for use in communication, orientation or training videos.[9] It has also been used in advertising campaigns, reporting, product demonstrations and to create chatbots.[4]>[10]
History[edit]
Synthesia's software was developed by computer vision researchers Lourdes Agapito and Matthias Niessner and utilizes deep learning architecture. The company was founded in 2017 by Agapito, Niessner, Victor Riparbelli, and Steffen Tjerrild.[11] BBC featured the company on its Click programme in 2018, when it demonstrated a digitization of Matthew Amroliwala speaking Spanish, Mandarin and Hindi.[12]
In 2019, the company partnered with Malaria No More to create a video of David Beckham raising awareness of malaria.[13] The video, which featured an artificial reality Beckham speaking in nine languages, was produced in collaboration with R/GA and Ridley Scott Associates.[11]
In 2020, the company launched Synthesia STUDIO, a self service product used to create text-to-video content in a web browser.[3] That year, Synthesia partnered with BBC World Service and BBC Blue Room to create a digital representation of Radzi Chinyanganya.[14] Reuters also featured a digital reporter based on sports journalist Ossian Shine made by Synthesia on its channel on February 7, 2020.[15]
Synthesia transcreated a Just Eat advertisement featuring Snoop Dogg, altering the rapper's mouth movements and speech to create a new ad for Just Eat's Australian subsidiary Menulog.[16]
In 2021, Synthesia partnered with Lay's and various advertising agencies to create the Messi Messages campaign, featuring Argentine footballer Lionel Messi. The personalized messages were created using Synthesia's software, and allowed users to send customized artificial reality video messages from Messi based on their text input.[17] The campaign received a Cannes Lion Award.[18]
Funding[edit]
The company raised $3.1 million in seed funding in 2019.[11] In April 2021, the company raised $12.5 million in Series A funding.[3] In December 2021, the company raised $50 million in a Series B funding round led by Kleiner Perkins and GV.[19]
See also[edit]
References[edit]
- ↑ Simonite, Tom. "Deepfakes Are Now Making Business Pitches". Wired. ISSN 1059-1028. Retrieved 2022-06-07.
- ↑ "Dubbing is coming to a small screen near you". The Economist. 2019-12-21. ISSN 0013-0613. Retrieved 2022-06-07.
- ↑ 3.0 3.1 3.2 3.3 "Synthesia's AI video generation platform hooks $12.5 million Series A led by FirstMark". TechCrunch. Retrieved 2022-06-07.
- ↑ 4.0 4.1 4.2 Khalid, Amrita (2021-08-19). "The Next Great Tool for Winning Customers and Training Employees: Deepfakes". Inc.com. Retrieved 2022-06-07.
- ↑ Dale, Robert (May 2022). "The voice synthesis business: 2022 update". Natural Language Engineering. 28 (3): 401–408. doi:10.1017/S1351324922000146. ISSN 1351-3249. Unknown parameter
|s2cid=ignored (help) - ↑ Simonite, Tom (2020-07-07). "Covid Drives Real Businesses to Tap Deepfake Technology". Wired.
- ↑ "Synthesia, which is developing AI to generate synthetic videos, secures $50M". VentureBeat. 2021-12-08. Retrieved 2022-06-07.
- ↑ Heilweil, Rebecca (2020-06-29). "How deepfakes could actually do some good". Vox. Retrieved 2022-06-07.
- ↑ "Synthesia raises $50M to leverage synthetic avatars for corporate training and more". TechCrunch. Retrieved 2022-06-07.
- ↑ Roettgers, Janko (2019-08-22). "How AI Tech Is Changing Dubbing, Making Stars Like David Beckham Multilingual". Variety. Retrieved 2022-06-07.
- ↑ 11.0 11.1 11.2 "The startup behind that deep-fake David Beckham video just raised $3M". TechCrunch. Retrieved 2022-06-07.
- ↑ "BBC World News - Click, Top Quality Fake News, BBC newsreader 'speaks' languages he can't". BBC. Retrieved 2022-06-07.
- ↑ Hamilton, Isobel Asher. "The CEO behind a David Beckham deepfake video thinks we will have totally convincing digital humans in 3 years". Business Insider. Retrieved 2022-06-07.
- ↑ "Can synthetic media drive new content experiences?". BBC. 2020-01-29. Retrieved 2022-06-07.
- ↑ Correspondent, Matthew Moore, Media. "Deepfake scores with AI match reporter". The Times. ISSN 0140-0460. Retrieved 2022-06-09.
- ↑ King, Katie (2022-01-03). AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience. Kogan Page Publishers. pp. 89–90. ISBN 978-1-3986-0201-4. Search this book on
- ↑ "You can now send personalised videos from an AI version of Messi. It's weird". ESPN.com. 2021-03-16. Retrieved 2022-06-07.
- ↑ "The Work | Lions Entry | Messi Messages". The Work. Retrieved 2022-06-13.
- ↑ Lee, Jane Lanhee (2021-12-08). "AI video avatar platform Synthesia raises $50 mln in venture capital". Reuters. Retrieved 2022-06-07.
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