TOV Furniture
| Private | |
| ISIN | 🆔 |
| Industry | Furniture and home décor |
| Founded 📆 | 2013 |
| Founders 👔 | Chaya Krinsky (Creative Director), Bruce Krinsky (Co-Founder) |
Area served 🗺️ | |
| Products 📟 | Sofas, beds, accent chairs, lighting, home décor |
| Members | |
Number of employees | 51–200 (2025) |
| 🌐 Website | tovfurniture.com |
| 📇 Address | |
| 📞 telephone | |
TOV Furniture is an American furniture and home décor brand. Founded in 2013, the company has gained a reputation for disrupting the traditional furniture industry with its playful brand voice, inclusive mission, and trend-driven collections. Headquartered in Brooklyn, New York, with design operations based in Miami, Florida, TOV operates globally with a network of manufacturers and artisans across several continents.
History
TOV was founded in 2013 by Bruce and Chaya Krinsky.[citation needed]
Their mission was to create stylish furniture that reflects current fashion trends without sacrificing affordability. The company quickly grew its presence through wholesale partnerships and a strong digital footprint.
Brand Identity and Aesthetic
TOV’s tagline, Don’t Be Boring, reflects its unapologetically modern and boundary-pushing design. The brand draws heavily from fashion, art, and travel, offering pieces that blend statement-making design with wide accessibility. TOV’s customer base spans multiple personas, from “California Clean Girl” minimalists to “Statement-Makers” who seek bold, colorful centerpieces.
The company is known for using cheeky, confident marketing and social-first visuals. Its aesthetic blends mid-century modern, art deco, and contemporary influences, often punctuated by unexpected colors, luxe textures, and playful forms.
Operations
TOV operates without traditional stores, selling through its website and major retail partners like Bloomingdale’s, Target, Wayfair, and Amazon. The company manages logistics from its headquarters in Brooklyn, NY, while design operations are based in Miami. It sources globally and collaborates with artisans in several countries.
As of 2025, the company employs between 51–200 people.
Products and Collections
TOV’s catalog includes sofas, sectionals, accent chairs, beds, lighting, and decor, along with seasonal and themed collections.
Signature collections include:
- Aspen Lodge – luxury pieces featured in The Snow Lodge at St. Regis Aspen [1] [2]
- Surf Lodge – summer capsule for Montauk’s iconic Surf Lodge
- Art Basel Miami Beach – official furniture partner for The Collector’s Lounge in 2023 and 2024
- The Voice – designed by six Black interior designers and featured in Vogue [3] [4] [5]
Sustainability and Ethics
TOV has introduced several eco-conscious initiatives. These include:
- Recycled polyester yarn made from PET bottles (over 1 million bottles saved)
- VOC-free dyes and AZO-free fabrics
- Recycled material packaging and cargo space optimization to reduce emissions
- Pilot programs for biodegradable bags and honeycomb packaging for casegoods
Press and Recognition
TOV has been featured in major media outlets including:
- Vogue, Esquire [6], Oprah Daily [7], Town & Country [8], House Beautiful [9]
- Architectural Digest [10], Business of Home [11], Home Accents Today [12], Designers Today [13], The Zoe Report [14], and more [15]
References
- ↑ "What’s New in Aspen, Colorado, This Winter." Vogue, [1]
- ↑ "Level Up Your Après Experience at the St. Regis Aspen Resort’s Luxe New Snow Lodge." 5280, [2]
- ↑ "All Eyes on The Voice Collection Created by Six Black Interior Designers." Design Milk, [3]
- ↑ "TOV Furniture launches ‘The Voice Collection’ designed by 6 black interior designers." Home News Now, [4]
- ↑ "TOV Furniture's Voice Collection Amplifies the Talents of Six Elite Black Interior Designers." House Beautiful, [5]
- ↑ "The 16 Best Luxury Furniture Brands Worth Spending Your Money On." Esquire, [6]
- ↑ "The Furniture Collection You Need to Know About." Oprah Daily, [7]
- ↑ "The Top High End Furniture Brands to Shop Online in 2024." Town and Country, [8]
- ↑ "TOV Furniture's Voice Collection Amplifies the Talents of Six Elite Black Interior Designers." House Beautiful, [9]
- ↑ "The 7 Design Trends All the Spring Markets Agreed On." Architectural Digest, [10]
- ↑ "6 powerhouse Black designers unite for an innovative furniture collection." Business of Home, [11]
- ↑ "New Boho Chic Furnishings at High Point Market." Home Accents Today, [12]
- ↑ "Tov Furniture highlights Black creativity in new collection." Designers Today, [13]
- ↑ "Designers Call This Chic Furniture Brand A “Budget Decorator's Dream”." The Zoe Report, [14]
- ↑ "Couch Awards 2024: Top 11 Couches for Entertaining and Hosting." Couch.co, [15]
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