TRUFF
 | |
| Product type | Hot sauce |
|---|---|
| Country | United States |
| Introduced | 2017 |
| Website | TRUFF.com |
| [1] | |
Search TRUFF on Amazon.
TRUFF is a brand of chili-based hot sauces and other condiments that contain black truffle or white truffle. The brand is named after the truffles it contains.
History
TRUFF was created by two college students, Nick Ajluni and Nick Guillen, in 2017. The pair met in 2011 at California State University, Fullerton.[2] Ajluni and Guillen managed the Instagram account, @sauce.[3] They began development of the hot sauce in 2015, and officially launched it on their Instagram account in 2017.
Marketing
TRUFF initially used viral marketing to establish the brand through posts on the creators' Instagram account with over 200,000 followers.[4] Since then, TRUFF has collaborated with Taco Bell, Oprah Winfrey, and the brand has sold over 10 million units as of 2020.
Ingredients
TRUFF original hot sauce includes a proprietary pepper blend (Red Chili Peppers, Water, Vinegar, Organic Sugar, Garlic, Salt and black truffle), Organic Agave Nectar, Olive Oil Infused with Black Truffle Essence, Lycopene and Glycerin, Spices and Xanthan Gum.[5]
Nutrition information
Nutrition facts per 5 g (1 tsp): calories 5, protein 0 g, total carbohydrate 1 g, total fat 1 g, sodium 40 mg.
See also
References
- ↑ TRUFF.com - FAQs
- ↑ Sternlicht, Alexandra. "This Hot Sauce Startup Hit Record Sales As More Americans Cook During The Pandemic". Forbes. Retrieved 17 July 2024.
- ↑ Huang, Taylor (September 2021). "The Untold Truth Of TRUFF Hot Sauce". Mashed. Retrieved 17 July 2024.
- ↑ "TRUFF (@sauce)". Instagram. Retrieved 17 July 2024.
- ↑ "TRUFF Original Hot Sauce". TRUFF. Retrieved 17 July 2024.
External links
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