Tao Group Hospitality
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| ISIN | 🆔 |
|---|---|
| Industry |
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| Founded 📆 | 2009 |
| Founder 👔 |
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Area served 🗺️ | |
| Members | |
Number of employees | |
| Parent | Madison Square Garden Entertainment (NYSE: MSGE) |
| 🌐 Website | taogroup |
| 📇 Address | |
| 📞 telephone | |
Tao Group Hospitality[edit]
Tao Group Hospitality is a hospitality company officially formed in 2009 by co-founders - Jason Strauss, Noah Tepperberg, Marc Packer and Rich Wolf. As of 2021, Tao Group Hospitality owns and/or operates over 70 branded locations.[1]
Examples of brands include TAO, Marquee, LAVO, Beauty & Essex, Avenue, Cathédrale, Koma and Little Sister. Most originated in New York City or Las Vegas prior to expanding into other markets. In February of 2017, Madison Square Garden Company (MSG) purchased a majority stake in Tao Group. Founders Strauss and Tepperberg remained with the company after the purchase to manage the company's venue operations.[2]
In April 2021 Tao Group Hospitality acquired Hakkasan Group merging the two nightlife companies into one.[3][4] The addition of Hakkasan Group's venues expanded Tao Group Hospitality into the following areas: North America, Europe, Middle East, Asia and Africa and included the following brands: Hakkasan, Omnia, Yauatcha, Ling Ling, Wet Republic and Jewel. [5]
History[edit]
In 1997 Strauss and Tepperberg founded a marketing agency that worked with brands such as Coca-Cola and Playstation. The pair sold their marketing agency and created a hospitality business that began with the opening of Marquee Nightclub in New York City in 2003. Separately, Marc Packer and Rich Wolf had opened Tao Uptown in NYC in 2000. Several years later Strauss, Tepperberg, Packer and Wolf opened Tao Asian Bistro & Nightclub as a joint venture at the Venetian Resort in Las Vegas and followed up with LAVO in 2008.[6]
The four founders created Tao Group in 2009. During that time Tao Group launched LAVO Nightclub, Marquee Nightclub & Dayclub in Las Vegas, and Beauty & Essex. Madison Square Garden Entertainment purchased a 62% controlling stake in Tao Group in 2017 and in 2021 Tao Group Hospitality acquired Hakkasan Group.[7]
In 2022 Tao Group re-launched Tao Beach Dayclub, which had initially opened in 2007.[8][9] [10]
Brands Owned or Operated[edit]
Nightclub & Lounges: Brands & Locations[edit]
| Nightclubs & Lounges | Location by City | Date Opened |
|---|---|---|
| Alphabet Bar | New York | September 2019 |
| Avenue | Singapore | May 2019 |
| Bar Moxy | New York | October 2017 |
| Electric Room | New York | |
| Fleur Room | Los Angeles | August 2022 |
| New York | March 2019 | |
| Hakkasan Nightclub | Las Vegas | April 2013 |
| JEWEL Nightclub | Las Vegas | May 2016 |
| LAVO Nightclub | New York | September 2010 |
| Little Sister Lounge | New York | September 2019 |
| Magic Hour Rooftop & Bar | New York | October 2017 |
| Marquee Nightclub | Las Vegas | December 2010 |
| New York | December 2003 | |
| Singapore | April 2019 | |
| Sydney | April 2012 | |
| Omnia Nightclub | Las Vegas | March 2015 |
| PHD Lounge | New York | June 2011 |
| PHD Terrace | New York | October 2015 |
| The Ready Rooftop Bar | New York | April 2020 |
| The Rickey | New York | October 2015 |
| Suite Sixteen | New York | October 2017 |
| Tao Nightclub | Chicago | September 2009 |
| Las Vegas | September 2005 | |
| Tao Downtown Nightclub | New York | September 2013 |
Dayclub Brands & Locations[edit]
| Dayclubs | Locations by City | Date Opened |
|---|---|---|
| Liquid Pool Lounge | Las Vegas | February 2019 |
| Marquee Dayclub | Las Vegas | April 2011 |
| Omnia Dayclub | Los Cabos | February 2018 |
| Tao Beach Dayclub | Las Vegas | April 2022 |
| The Beach at Dream Downtown | Los Angeles | June 2011 |
| The Highlight Room | Los Angeles | March 2017 |
| Wet Republic Ultra Pool | Las Vegas | March 2008 |
Restaurant Brands & Locations[edit]
| Restaurants | Locations by City | Date Opened |
|---|---|---|
| Beauty & Essex | Las Vegas | May 2016 |
| Los Angeles | March 2017 | |
| New York | December 2010 | |
| Casa Calavera | Las Vegas | March 2021 |
| Los Cabos | February 2018 | |
| Cathedrale | New York | September 2019 |
| Feroce Ristorante, Caffe & Bar | New York | October 2017 |
| Hakkasan | Abu Dhabi | 2010 |
| Bodrum | May 2021 | |
| Doha | January 2013 | |
| Dubai | October 2018 | |
| Hanway Place, London | 2001 | |
| Istanbul | March 2008 | |
| Las Vegas | April 2013 | |
| Mayfair, London | November 2010 | |
| Miami | April 2009 | |
| Mumbai | 2011 | |
| Shanghai | May 2019 | |
| Herringbone | La Jolla | 2012 |
| Waikiki | August 2017 | |
| Koma | Singapore | June 2019 |
| Legasea Bar & Grill | New York | October 2017 |
| Magic Hour Rooftop & Bar | New York | |
| LAVO | Las Vegas | September 2008 |
| Los Angeles | January 2022 | |
| New York | September 2010 | |
| San Diego | June 2022 | |
| Singapore | December 2017 | |
| Ling Ling | Marrakech | August 2016 |
| Mexico City | October 2021 | |
| Oslo | April 2017 | |
| Tao Asian Bistro | Chicago | September 2018 |
| Las Vegas | September 2005 | |
| Los Angeles | March 2017 | |
| Mohegan Sun | March 2021 | |
| Tao Downtown | New York | September 2019 |
| Tao Uptown | New York | October 2000 |
| Yauatcha | Bengaluru | September 2013 |
| Kolkata | September 2014 | |
| Mumbai | December 2011 | |
| Riyadh | February 2020 | |
| Yauatcha City | London | May 2015 |
| Yauatcha Soho | London | 2004 |
References[edit]
- ↑ Brown, Evan Nicole; Brown, Evan Nicole (2022-08-24). "TAO Group's Fleur Room Is Hollywood's Newest Low-Key Hotspot". The Hollywood Reporter. Retrieved 2022-08-26.
- ↑ Lieberman, David; Lieberman, David (2017-02-01). "MSG Pays $181M For Controlling Stake In Nightlife Company Tao Group". Deadline. Retrieved 2022-08-05.
- ↑ "Tao Group's Hakkasan acquisition will reverberate across Las Vegas and beyond - Las Vegas Weekly". lasvegasweekly.com. 2021-05-13. Retrieved 2022-08-12.
- ↑ Sheckells, Melinda; Sheckells, Melinda (2021-04-28). "Tao Group Acquires Hakkasan Group In Major Merger for Las Vegas Nightlife". Billboard. Retrieved 2022-08-12.
- ↑ "Tao Group Hospitality Combines with Hakkasan Group". www.businesswire.com. 2021-04-28. Retrieved 2022-08-12.
- ↑ "Noah Tepperberg". Noah Tepperberg. Retrieved 2022-08-19.
- ↑ Apr. 28, Heather Lalley on; 2021. "Nightlife brand Tao Group acquires Hakkasan". Restaurant Business. Retrieved 2022-08-19.
- ↑ "6 New Attractions At The Venetian Resort Las Vegas". Forbes Travel Guide Stories. Retrieved 2022-08-20.
- ↑ Siyam, Joe (2022-04-01). "L.A. to Vegas: BTS Hits the GRAMMYs Stage While TAO Beach Reopens Los Angeles Magazine". Los Angeles Magazine. Retrieved 2022-08-20.
- ↑ Puliti, Alisandra. "9 Pool Parties in the U.S. Worth Checking Out". Swimsuit | SI.com. Retrieved 2022-08-20.
External Links[edit]
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