Tap for Tap
| Private | |
| ISIN | 🆔 |
| Industry | Mobile advertising |
| Founded 📆 | 2012 |
| Founder 👔 | |
| Headquarters 🏙️ | 210-852 Fort Street Victoria, British Columbia Canada |
Area served 🗺️ | |
| Products 📟 | Mobile App Ad Exchange |
| Members | |
Number of employees | |
| 🌐 Website | tapfortap.com[dead link] |
| 📇 Address | |
| 📞 telephone | |
Tap for Tap was a mobile app ad exchange network[1] founded in Victoria, British Columbia by Todd Dunlop and Eric Dyck in April 2012.[2] The Tap for Tap network allowed app developers to cross-promote their apps by exchanging ad placements[3] within apps in the network. Tap for Tap worked with mobile iOS and Android applications. The company claimed in 2012 to take 20% of clicks as its margin.[4] Developers bought advertisement space via an auction-based system, which as of February 2013 was $0.03 (plus $0.40 for the install).[5]
The company was acquired by Pretio Interactive in 2014.[6] Pretio was acquired by Bold Collective in 2021.[7][non-primary source needed]
References
- ↑ Etherington, Darrell (16 October 2012). "Mobile App Ad Exchange Network Tap For Tap Pivots To Engagement Swapping Model". TechCrunch. Retrieved 2021-07-19.
- ↑ Etherington, Darrell (April 17, 2012). "Tap for Tap Offers Promotion Tool for App Developers | BetaKit". BetaKit. Archived from the original on 2021-01-15. Retrieved 2021-07-19. Unknown parameter
|url-status=ignored (help) - ↑ Marie, Overgaard. [Tap For Tap – The Free Exchange for Mobile App Promotion "Tap For Tap – The Free Exchange for Mobile App Promotion"], Mobile Orchard, 18 September 2012. Retrieved on 17 October 2012.
- ↑ Jordan, Jon (24 October 2012). "Tap For Tap rolls out its free Tap Exchange platform". Pocket Gamer. Retrieved 27 November 2012.
- ↑ Weber, Harrison (22 February 2013). "Ad swap startup Tap for Tap launches paid network to help app developers drive revenues". The Next Web. Retrieved 12 August 2013.
- ↑ Dorbian, Iris (2014-10-27). "VC-backed ad tech startup Pretio buys Tap for Tap". Venture Capital Journal. Retrieved 2021-07-19.
- ↑ "Bold Collective Acquires Pretio Interactive to Bolster Distribution and Efficiency for Mobile Growth-Based Brands". www.newswire.com (Press release). Retrieved 2021-07-19.
External links
 | This article about an IT-related or software-related company or corporation is a stub. You can help EverybodyWiki by expanding it. |
This article "Tap for Tap" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Tap for Tap. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
