TeqBlaze
| ISIN | 🆔 |
|---|---|
| Industry | Programmatic advertising |
| Founded 📆 | |
| Founder 👔 | |
Area served 🗺️ | |
Key people | Anastasia Nikita Bansal (CEO) |
| Members | |
Number of employees | |
| 🌐 Website | teqblaze.com |
| 📇 Address | |
| 📞 telephone | |
TeqBlaze is a service provider of programmatic technology on a white-label basis.[1][2] It includes customizable Supply-Side Platforms (SSPs), Software Development Kits (SDKs), Demand-Side Platforms (DSPs), White-Label Ad Server, and Ad Exchange platforms.[3][4]
History
TeqBlaze was established in 2014 as a division of SmartyAds.[5] At that time, the company concentrated on building white-label DSPs to improve efficiency and transparency in digital advertising. In 2024, it became an independent entity. This transition broadened TeqBlaze's operations, catering to a diverse range of clients and industries globally, with a continued priority on security and the highest industry standards.[6]
TeqBlaze applies different approaches in building custom products for clients, including Machine Learning and Artificial Intelligence for advertising technology. The company is mainly focused on smart optimization features, including: SmartFloor Pricing Mechanism, Traffic Shaping, SPO Toolkit, Query Volume Optimization, Adaptive Margin, A/B Testing Capabilities.[7]
Collaborations
TeqBlaze is a part of the Prebid community, developing industry standards and tackling common technical challenges in the AdTech industry.[8]
The company is a member of the IAB Tech Lab, which is building a new AdTech landscape.[9]
TeqBlaze partners with ID5, a leader in privacy-focused identity solutions, to simplify access to advanced advertising technology and distribute ID across the advertising value chain.[10]
Awards
- Global Business Tech Awards (2025): Ad Tech Company of the Year, nomination; Best Use of AI/Innovation, nomination, for its SPO Toolkit; Best Use of Data category, finalist; Tech Deal of the Year category, finalist.[11][12]
- Digiday Technology Awards (2024): Best Automation Tool, finalist.[13]
- The Wires Award (2024): Best Client Services, finalist.[14]
- AdExchanger and AdMonsters (2024): CEO Anastasia Nikita Bansal was recognized as one of the Top Women in Media & Ad Tech by reflecting TeqBlaze CEO's visionary leadership and transformative contributions to the industry.[15]
References
- ↑ M, Kim (2024-07-09). "Programmatic Advertising: What Are SSP, DSP, And DMP?". Searchbug Blog. Retrieved 2025-02-18.
- ↑ "White Label Demand-Side Platform by TeqBlaze - Teqblaze". teqblaze.com. Retrieved 2025-02-09.
- ↑ "TeqBlaze Unveils Major Update to White-Label SSP + Ad Exchange Platform to Version 2.5 - ExchangeWire.com". www.exchangewire.com. Retrieved 2025-02-09.
- ↑ admin (2024-08-14). "The Difference Between Programmatic Advertising And Other Types of Advertising". Sumo Search. Retrieved 2025-02-18.
- ↑ SmartyAds. "Teqblaze: The Evolutionary Leap from SmartyAds White Label Solutions - SmartyAds". smartyads.com. Retrieved 2025-02-09.
- ↑ "SmartyAds Announces the Separation of its White-Label Solutions Department Into a Separate Company Named Teqblaze - ExchangeWire.com". www.exchangewire.com. Archived from the original on 2025-02-10. Retrieved 2025-02-09.
- ↑ Johns-Chapman, Sue (2025-01-30). "Navigating Innovation: TeqBlaze's Impact at the Global Business Tech Awards". Global Business Tech Awards. Retrieved 2025-02-09.
- ↑ "Strengthening Ad Tech Advocacy: TeqBlaze Joins the Prebid Community - ExchangeWire.com". www.exchangewire.com. Retrieved 2025-02-09.
- ↑ "Teqblaze Announces Membership in the IAB Tech Lab as part of its Expanding Strategic Partnership to Advance AdTech". ExchangeWire.com. Retrieved 2025-02-09.
- ↑ "TeqBlaze Partners with ID5 to Break Cookies Limitations - Teqblaze". teqblaze.com. Retrieved 2025-02-09.
- ↑ "TeqBlaze Earns Four Nominations at the 2025 Global Business Tech Awards". WJBF. EIN Presswire. 2025-02-11.
- ↑ Regan, Iisobel (2024-04-04). "TeqBlaze are thrilled to be shortlisted for a Global Business Tech Award". Global Business Tech Awards. Retrieved 2025-02-09.
- ↑ Awards, Digiday (2024-08-27). "Experian, Intuit Mailchimp and Rise are among this year's Digiday Technology Awards finalists". Digiday. Retrieved 2025-02-09.
- ↑ "ExchangeWire - Shortlist 2024". exchangewire.secure-platform.com. Retrieved 2025-02-09.
- ↑ "Anastasia-Nikita Bansal is Named Top Women in Media & Ad Tech by AdExchanger and AdMonsters - ExchangeWire.com". www.exchangewire.com. Retrieved 2025-02-09.
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