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The MobileStore

From EverybodyWiki Bios & Wiki

The MobileStore
File:The MobileStore Official Logo.JPG
ISIN🆔
IndustryTelecommunications
Founded 📆Mumbai, India (22 March 2006 (2006-03-22))
Founder 👔Essar Investments Limited
Headquarters 🏙️, ,
Number of locations
1000 stores across 150 cities
Area served 🗺️
India
Key people
Mr. Alok Gupta
(CEO & MD)
Products 📟 Consumer electronics
Services
Members
Number of employees
ParentEssar Group
🌐 Websitewww.themobilestore.in
📇 Address
📞 telephone

The MobileStore Limited, was an Indian telecom and mobile phone retailer, formerly known as "Essar Telecom Retail, Ltd.",[1] The MobileStore currently has over 1000 shops in 150 cities, with its headquarters located in Mumbai. The company is part of the Essar Group.

Marketing[edit]

Tie Ups[edit]

In March 2007, The Essar Group, the promoters of The MobileStore, entered into a co-branding Agreement with Richard Branson's Virgin Group.[2] According to the terms of the agreement The MobileStore was allowed to display the "Virgin" brand while the Virgin Group provided technical and consultancy services for a fee.

In February 2009, The MobileStore entered into a strategic tie-up with Kingston Technology.[3] Kingston mobile memory products are sold in The MobileStore stores.

References[edit]

  1. "The MobileStore Limited: Private Company Information - Businessweek". businessweek.com/. Retrieved 2013-05-04.
  2. TNN (21 March 2007). "Essar Telecom ties up with Virgin Group". Economic Times. Retrieved 13 December 2018.
  3. "Kingston Technology ties up with The MobileStore". moneycontrol.com/. Retrieved 2013-04-05.


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