The MobileStore
| File:The MobileStore Official Logo.JPG | |
| ISIN | 🆔 |
|---|---|
| Industry | Telecommunications |
| Founded 📆 | Mumbai, India (22 March 2006) |
| Founder 👔 | Essar Investments Limited |
| Headquarters 🏙️ | , , |
Number of locations | 1000 stores across 150 cities |
Area served 🗺️ | India |
Key people | Mr. Alok Gupta (CEO & MD) |
| Products 📟 | Consumer electronics Services |
| Members | |
Number of employees | |
| Parent | Essar Group |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
The MobileStore Limited, was an Indian telecom and mobile phone retailer, formerly known as "Essar Telecom Retail, Ltd.",[1] The MobileStore currently has over 1000 shops in 150 cities, with its headquarters located in Mumbai. The company is part of the Essar Group.
Marketing[edit]
Tie Ups[edit]
In March 2007, The Essar Group, the promoters of The MobileStore, entered into a co-branding Agreement with Richard Branson's Virgin Group.[2] According to the terms of the agreement The MobileStore was allowed to display the "Virgin" brand while the Virgin Group provided technical and consultancy services for a fee.
In February 2009, The MobileStore entered into a strategic tie-up with Kingston Technology.[3] Kingston mobile memory products are sold in The MobileStore stores.
References[edit]
- ↑ "The MobileStore Limited: Private Company Information - Businessweek". businessweek.com/. Retrieved 2013-05-04.
- ↑ TNN (21 March 2007). "Essar Telecom ties up with Virgin Group". Economic Times. Retrieved 13 December 2018.
- ↑ "Kingston Technology ties up with The MobileStore". moneycontrol.com/. Retrieved 2013-04-05.
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