The MobileStore
| File:The MobileStore Official Logo.JPG | |
| ISIN | 🆔 |
|---|---|
| Industry | Telecommunications |
| Founded 📆 | Mumbai, India (22 March 2006) |
| Founder 👔 | Essar Investments Limited |
| Headquarters 🏙️ | , , |
Number of locations | 1000 stores across 150 cities |
Area served 🗺️ | India |
Key people | Mr. Alok Gupta (CEO & MD) |
| Products 📟 | Consumer electronics Services |
| Members | |
Number of employees | |
| Parent | Essar Group |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
The MobileStore Limited, was an Indian telecom and mobile phone retailer, formerly known as "Essar Telecom Retail, Ltd.",[1] The MobileStore currently has over 1000 shops in 150 cities, with its headquarters located in Mumbai. The company is part of the Essar Group.
Marketing
Tie Ups
In March 2007, The Essar Group, the promoters of The MobileStore, entered into a co-branding Agreement with Richard Branson's Virgin Group.[2] According to the terms of the agreement The MobileStore was allowed to display the "Virgin" brand while the Virgin Group provided technical and consultancy services for a fee.
In February 2009, The MobileStore entered into a strategic tie-up with Kingston Technology.[3] Kingston mobile memory products are sold in The MobileStore stores.
References
- ↑ "The MobileStore Limited: Private Company Information - Businessweek". businessweek.com/. Retrieved 2013-05-04.
- ↑ TNN (21 March 2007). "Essar Telecom ties up with Virgin Group". Economic Times. Retrieved 13 December 2018.
- ↑ "Kingston Technology ties up with The MobileStore". moneycontrol.com/. Retrieved 2013-04-05.
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