Toufiq Kreidieh
Toufic Kreidieh[1][2] is a businessman who is the founding partner and CEO of the Brands for Less (BFL) Group, an international discount retailer founded in 1996.[3][4][5][6]
Toufic Kreidieh founded BFL in 1996, with their first store in Lebanon.[7][8][9] BFL established its first store and corporate headquarters in the United Arab Emirates in 2000. [10] and its first Tchibo store store was launched in 2006.[11][12][13][14]
Biography[edit]
Toufic is a survivor of the Civil War in Lebanon. He completed a degree in Bachelor of Science (B.Sc) in Business Management at the American University in Beirut, Lebanon.[15][16][17]
Toufic Kreidieh founded the BFL group in 1996 along with his partner Yasser Beydoun. [18][19] [10][11] He was instrumental in expanding the BFL Group's portfolio beyond the original Brands for Less , by the acquisition and development of additional businesses such as Toys For Less, Homes For Less, Tchibo, and MUMUSO.[20][21][22][23][8][9][24][25]
BFL Group[edit]
The BFL Group was founded by Toufic Kreidieh and Yasser Beydoun in 1996.[18][19] It is headquartered in Dubai.[10][11][7] as well as in neighboring countries such as Oman.[8][9]
BFL, which stands for "Brands for Less,"[24] has more than 74 stores spread over 6 countries in the Middle East and Europe (including Spain and Malta[22]).[23] It has expanded with brands such as Homes For Less, Toys For Less, Mumuso, and Tchibo.[26][25]
References[edit]
- ↑ https://www.forbesmiddleeast.com/leadership/special-interview-1/toufic-kreidieh-ceo-of-brands-for-less-building-a-budget-empire
- ↑ https://gulfbusiness.com/brands-for-less-toufic-kreidieh-on-the-companys-recent-expansion/
- ↑ Kreidieh, Toufic. "Toufic Kreidieh". Entrepreneur.
- ↑ Kreidieh, Toufic. "Lessons Learned Growing The Brands For Less Group On Its 20th Anniversary In The UAE". Entrepreneur.
- ↑ "Money & Me: 'Everybody loves to hunt for a bargain'". The National. June 3, 2021.
- ↑ "DUBAI EXPATS STORIES. 'No shortcut to success' – Toufic Kreidieh, Brands for Less CEO and co-founder says".
- ↑ 7.0 7.1 "BFL Group launches a new store in Abu Dhabi | Corporate-news". Gulf News. Retrieved 2021-12-20.
- ↑ 8.0 8.1 8.2 Cherry Mayangao. "BFL Group opens new store in Oman". mid-east.info. Retrieved 2021-12-20.
- ↑ 9.0 9.1 9.2 "BFL Group continues to pursue ambitious 2021 expansion plan introducing Brands For Less store in". aalmeen.com. 19 April 2021. Retrieved 2021-12-20.
- ↑ 10.0 10.1 10.2 "Dubai Expats Stories. 'No shortcut to success' – Toufic Kreidieh, Brands for Less CEO and co-founder says". Dubai Vibes Magazine. Retrieved 2021-12-20.
- ↑ 11.0 11.1 11.2 "Money & Me: 'Everybody loves to hunt for a bargain'". thenationalnews.com. 3 June 2021. Retrieved 2021-12-20.
- ↑ "BFL Group launches "Be the Helping Hand" Ramadan campaign to support Dar Al Ber Society's mission". April 20, 2021.
- ↑ Editor, J. "Brands For Less Store In The Newly Opened Circle Mall".
- ↑ https://www.arabianbusiness.com/industries/retail/451306-brands-for-less-reveals-12m-investment-in-ecommerce-activities
- ↑ https://www.jpost.com/special-content/bfl-group-of-companies-teaching-how-to-stay-determined-regardless-of-the-situation-694504/
- ↑ https://www.terrapinn.com/exhibition/seamless-middle-east/speaker-toufic-KREIDIEH.stm
- ↑ https://www.greenentrepreneur.com/author/toufic-kreidieh
- ↑ 18.0 18.1 "How did Brands For Less open 11 new stores during the pandemic? -". imagesretailme.com. Retrieved 2021-12-20.
- ↑ 19.0 19.1 "CEO TALK with CNBC Arabia". YouTube. Retrieved 2021-12-20.
- ↑ "Reaping the Rewards of Retail: Q&A with Entrepreneur and Alumnus Toufic Kreidieh | LAU News". news.lau.edu.lb. Retrieved 2021-12-20.
- ↑ "BFL Group - - Mina Jebel Ali Technology Park - Dubai". citysearch.ae. Retrieved 2021-12-20.
- ↑ 22.0 22.1 "BFL Group brings Spanish homeware brand Muy Mucho to Malta | Zawya Mena Edition". zawya.com. Retrieved 2021-12-20.
- ↑ 23.0 23.1 "BFL Group: On the Path to Unprecedented Global Success". Mondadori. 30 April 2021. Retrieved 2021-12-20.
- ↑ 24.0 24.1 "Brands For Less Store In The Newly Opened Circle Mall". dubaichronicle.com. Retrieved 2021-12-20.
- ↑ 25.0 25.1 "BFL Group unveils Luxury For Less concept store in Dubai". menews247.com. 12 December 2021. Retrieved 2021-12-20.
- ↑ "BFL Group unveils Luxury For Less concept store in Dubai | Zawya Mena Edition". zawya.com. Retrieved 2021-12-20.
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