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Travel Republic

From EverybodyWiki Bios & Wiki

Travel Republic
ISIN🆔
IndustryTravel
Founded 📆2003
Founder 👔Chris Waite, Paul Furner and Kane Pirie
Headquarters 🏙️, ,
Area served 🗺️
United Kingdom
Products 📟 
ServicesTravel Agency
OwnerThe Emirates Group, DNATA
Members
Number of employees
🌐 Websitewww.travelrepublic.co.uk
📇 Address
📞 telephone

Travel Republic Limited is an online travel agency founded in the UK and launched in 2003. Travel Republic is owned by the air services provider, Dnata World Travel, which is a part of the Emirates Group.[1]

History[edit]

Travel Republic was founded in 2003 by university students Chris Waite, Paul Furner and Kane Pirie.[2] They desired to create a website where customers could book accommodation, flights, car transfers and airport parking in one place. The company specialises in enabling users to build their own holiday experience by combining different elements from the Travel Republic site.[3][4]

Travel Republic is a travel search website acting as an agent only. The company is a member of ABTA [5] and holds an ATOL License [6].

In January 2007 the company moved to its current headquarters in Kingston upon Thames, Surrey. In the same year the company had an annual sales growth of 284.2% and topped the charts of The Sunday Times Virgin Atlantic Fast Track 100 .[7]

In December 2011 the company was bought by Dnata World Travel which is a subsidiary of the Emirates Group, based in Dubai.[8]

In December 2015 Travel Republic launched a cruise service in partnership with Imagine Cruising .[9]

Operations & Technology[edit]

In January 2012, Travel Republic first introduced its mobile website, before expanding into mobile app on IOS in 2014. In 2015 the Android version of the app was launched.

The company aired its first YouTube ad on 17th January 2011 [10]. Their first television campaign 'The Last Click' aired in June 2014 [11]. With its success, Travel Republic continued to launch TV advertising campaigns. 'Welcome to the Travel Republic' was launched in January 2016[12] before the latest campaign aired in December 2016 across UK and Ireland [13]. The campaign highlighted Travel Republic's slogan, 'Yours for the making'.

Controversy[edit]

In a case brought by the Civil Aviation Authority (CAA), Travel Republic was accused of breaching ATOL regulations by selling unlicensed package holidays. Judge Nicholas Evans delivered the not-guilty verdict at Westminster Magistrates' Court on 10th November 2009.[14] In his judgement, Evans said the prosecution had failed to prove that Travel Republic did anything other than "sell components of holidays separately, but at the same time".[15][16]'

References[edit]

  1. "TRAVEL REPUBLIC LTD - Overview (free company information from Companies House)". beta.companieshouse.gov.uk.
  2. "Travel Republic Sold". Travel Weekly.
  3. "10 Best Last-Minute Travel Websites". Independent.
  4. "The 10 best websites for booking a city break". Guardian.
  5. "Travel Advice & Holiday Information - ABTA". abta.com.
  6. "Check an ATOL Search Results". publicapps.caa.co.uk.
  7. "TravelRepublic.co.uk tops the Sunday Times Virgin Fast Track 100 list". TravelDailyNews International.
  8. "Dnata Acquires Travel Republic - ITTN". www.ittn.ie.
  9. "Travel Republic creates cruise offering". TTG.
  10. Republic, Travel. "Travel Republic Launches First Ever TV Campaign". www.prnewswire.co.uk.
  11. "Making Travel Republic the Last Click for holidays". Antidote. 16 June 2014.
  12. "Travel Republic creates national anthem for TV campaign". campaignlive.co.uk.
  13. "Travel Republic TV Advert 2017". Commercial Song. 28 December 2016.
  14. Travel Republic vs CAA Court Ruling
  15. Travel Republic victory: Reaction from the trade
  16. Travel Republic vs CAA: ABTA Comment

External links[edit]


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