VIDA
| File:VIDA Logo 460x279 White.jpg | |
| Private | |
| ISIN | 🆔 |
| Industry | Retail, E-Commerce |
| Founded 📆 | 2014 |
| Founder 👔 | Umaimah Mendhro |
| Headquarters 🏙️ | , San Francisco , United States |
Area served 🗺️ | World |
Key people | Umaimah Mendhro (Founder)(Chief executive officer) |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
VIDA is a San Francisco-based online retailer that sells apparel, home decor, accessories, and protective face coverings that are printed with designs submitted from artists and designers around the world. Its products are printed on-demand with images uploaded to its site by artists.
VIDA was founded in 2014 by Umaimah Mendhro;[1] that year it raised $1.3 million in venture capital seed funding.[2]
The company sources textiles from other countries and gets Modal from Pakistan and cashmere blends from India. VIDA also works with printers in those same locations.[3]
VIDA’s products are created by transferring art onto clothing, home decor, and accessories.[4] Designs for the products they sell come from artists from across the globe who submit their designs for consideration through the VIDA website. Artists whose designs are chosen receive 10% from the sale of each product that inclues their artwork.[1]
The company uses three main printing methods to transfer art to merchandise: direct-to-fabric digital printing;[5][6] printing on paper that transfers to fabric; and printing onto pre-stitched garments.[1][2] Products are manufactured on demand once they are purchased online.[1]
During the COVID-19 pandemic, VIDA began carrying cotton and disposable face masks.[7][8] VIDA has a partnership with TerraCycle to recycle their disposable masks. Every mask purchased comes with a pre-paid, pre-addressed envelope so used masks can be returned to VIDA, which are then sent to TerraCycle for recycling.[9][10]
The company sources materials from textile mills and factories in Pakistan, India, and Sri Lanka that pay employees a living wage.[11][1]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 Novellino, Teresa (30 October 2015). "Vida turns artists into fashion designers with made-to-order platform". New York Business Journal. Retrieved 8 July 2021.
- ↑ 2.0 2.1 Novellino, Teresa (14 November 2014). "Microsoft Xbox alum's new game is Vida: high-tech fashion that does good". The Business Journals. Retrieved 8 July 2021.
- ↑ Bender, Alyson (12 November 2014). "Vida: Using Printing Tech to Connect Designers, Artists, Producers and Consumers". Apparel News. Retrieved 3 January 2022.
- ↑ Perez, Sarah (18 August 2017). "Y Combinator-backed VIDA turns artwork into fashion, accessories and more". TechCrunch. Retrieved 30 June 2021.
- ↑ Perez, Sarah (12 November 2014). "VIDA Raises $1.3 Million For "Socially-Responsible" E-Commerce". TechCrunch. Retrieved 8 July 2021.
- ↑ Brown, Rachel (12 November 2014). "Vida Startup Marries Art and Commerce". WWD. Retrieved 8 September 2021.
- ↑ Boan, Daniel (6 May 2020). "This lightweight $10 face mask is keeping me comfortable in the summer heat". Today. Retrieved 30 June 2021.
- ↑ Wood, Braelyn (12 February 2021). "This FDA-Authorized KN95 Has 5 Layers of Protection — and It's Actually Recyclable". People.com. Retrieved 30 June 2021.
- ↑ Sarah, Rachel (22 February 2022). "Disposable masks can take up to 450 years to decompose. Here's how to help the environment while remaining safe from COVID". Yahoo Lifestyle. Retrieved 8 May 2022.
- ↑ Diamond, Madeline (27 January 2022). "Shoppers Love Vida's KN95 Face Masks — and Now, I Understand the Hype". Travel and Leisure. Retrieved 8 March 2022.
- ↑ McDowell, Maghan (31 December 2014). "Harvard-educated tech exec launches fashion e-commerce company". San Francisco Chronicle. Retrieved 8 July 2021.
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