Vanarama
| Vanarama | |
Native name | Autorama UK Ltd |
| Private Limited Company | |
| ISIN | 🆔 |
| Industry | Automotive |
| Founded 📆 | 2004 |
| Founder 👔 | Andy Alderson |
Area served 🗺️ | |
| Services | vehicle leasing |
| Members | |
Number of employees | |
| Parent | Auto Trader Group |
| 🌐 Website | https://www.vanarama.com/ |
| 📇 Address | |
| 📞 telephone | |
Vanarama (Autorama UK Ltd) is an online credit broker specialising in personal and commercial vehicle leasing. Vanarama is a subsidiary of the Auto Trader Group..[1]
History
Vanarama was founded as a used vehicle retailer in 2004 by Andy Alderson under the name Autorama, before moving into B2B leasing of commercial vehicles in 2007 under the Vanarama brand name. Vanarama opened its first regional franchise in 2012 in North London. The business grew to 50 regional branches in the United Kingdom before the franchise programme ended in 2020.
In 2014 the business moved from its first premises in Cow Roast, Tring, to offices in Hemel Hempstead. This was followed shortly after by a move to a private building suitable for its growing workforce.[2][3]
In 2019 Vanarama began expanding its personal car leasing business[4] by providing a fully-online platform for leasing[5]
In 2022 Auto Trader Group plc, a British automotive classified advertising business, announced its intention to acquire Vanarama[6][7] as a means to enter the UK car leasing market. The £200m deal was subject to regulatory approval, which was granted in the summer of 2022.[8]
National League Sponsorship
In 2015 Vanarama became the principal sponsor of the National League[9] of English football (previously known as the Conference League). This sponsorship agreement[10] was renewed in 2021[11] for a reported £4 million[12] making Vanarama the league’s principal sponsor for 7 years, with the current agreement ending at the conclusion of the 2024/25 season.
References
- ↑ "Completion of Acquisition of Autorama (UK) Limited – Company Announcement - FT.com". markets.ft.com. Retrieved 2022-12-20.
- ↑ Williams, Glynn (2017-04-06). "Booming Vanarama unveils new HQ". Leasing Broker Federation. Retrieved 2022-12-20. Text " Leasing Broker News " ignored (help)
- ↑ Mutter, Zoe. "Vanarama's new facilities get the Peerless-AV full service treatment". AV Magazine. Retrieved 2022-12-20.
- ↑ "Vanarama seeks five-fold growth after adapting to car buyers' desires". www.am-online.com. Retrieved 2022-12-20.
- ↑ "Vanarama expands tech tools to grow vehicle leasing sales". technologymagazine.com. 2021-03-19. Retrieved 2022-12-20.
- ↑ "Acquisition of Autorama (UK) Limited – Company Announcement - FT.com". markets.ft.com. Retrieved 2022-12-20.
- ↑ "Auto Trader splashes out £200m to buy leasing business Autorama". Car Dealer Magazine. 2022-03-22. Retrieved 2022-12-20.
- ↑ Sheen, Mike (2022-03-22). "Auto Trader to buy Vanarama owner for up to £200m". This is Money. Retrieved 2022-12-20.
- ↑ "Sponsors & Partners - The Vanarama National League". www.thenationalleague.org.uk. Retrieved 2022-12-20.
- ↑ "How one marketing campaign quadrupled Vanarama's turnover". www.managementtoday.co.uk. Retrieved 2022-12-20.
- ↑ Staffpublished, P. A. (2021-03-10). "National League secures financial boost after renewing Vanarama sponsorship". fourfourtwo.com. Retrieved 2022-12-20.
- ↑ "Vanarama extends National League title sponsorship for three years in multi-million-pound deal". Car Dealer Magazine. 2021-03-11. Retrieved 2022-12-20.
This article "Vanarama" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Vanarama. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
