Weather Watch
Weather Watch is a company which runs on social media. They have multiple child-companies. They deliver weather information through digital platforms such as Twitter, Instagram, Facebook and a responsive website.
The company currently parents 3 different sub-companies which include Ontario Weather Watch, North America Tropical Watch and Canada Tornado Alerts. Weather Watch is a growing company in North America.
| Weather Watch Logo Weather Watch Logo | |
Native name | Weather Watch |
|---|---|
| Public | |
| ISIN | 🆔 |
| Industry | Weather |
| Founded 📆 | July 8, 2016 |
| Founder 👔 | Justin M. |
Area served 🗺️ | |
| Brands | Canada Tornado Alerts
North America Tropical Watch Ontario Weather Watch |
| Members | |
Number of employees | |
| 🌐 Website | www.weatherwatch.space |
| 📇 Address | |
| 📞 telephone | |
History[edit]
Weather Watch was founded on July 8, 2016.
The company gained attention after launching their first social media page, Ontario Weather Watch on July 9, 2016.[1] Following this attention, Weather Watch launched North America Tropical Watch, previously known as North America Hurricane Watch, on both Facebook and Twitter on October 24, 2016.[1]
About a week later, near Halloween of 2016, Weather Watch launched their website.
Continuing the growth, Weather Watch changed the name of North America Hurricane Watch to what it is today, North America Tropical Watch, on July 19, 2017.[2] On August 24th, 2017, Weather Watch launched it's newest page, Canada Tornado Alerts, on Facebook.[1]
This wasn't it as in November 2017, Weather Watch expanded Ontario Weather Watch to Instagram. At the same time, Weather Watch released their first app called WxReport.
Child-Companies (Sub-Brands)[edit]
Weather Watch is the proud owner of three separate social media pages including Ontario Weather Watch, North America Tropical Watch and Canada Tornado Alerts.
Ontario Weather Watch[edit]
Ontario Weather Watch was founded on July 9, 2016 during a stretch of severe thunderstorms throughout the Province of Ontario. Ontario Weather Watch began as a simple Facebook page posting radar updates of weather. Quickly changing into a weather-information site, Ontario Weather Watch expanded their field of posts to include severe weather alerts and radar updates. Following this change, Ontario Weather Watch started up a Twitter account for the page which automatically posts all Facebook posts to the Twitter page. Monitored by one staff, Ontario Weather Watch was a small growing page slowly expanding on social media and gaining attention along the way. After this, Ontario Weather Watch began posting custom weather forecasts for weather events like snowfall, rainfall, severe thunderstorms, wind, temperature and ice. With minor page changes including post format, staffing and background branding, Ontario Weather Watch stayed the same until November 2017 when they launched their app, WxReport and their Instagram account.
In August 2017, Ontario Weather Watch took a big climb when they posted custom alerts and reports on their page for 2 tornadoes. Their custom alerts included a rotation alert and a reported tornado alert for the Leamington and Hawkesbury areas. These alerts were posted faster than Environment Canada could post their tornado warning. Reported images to Ontario Weather Watch showcasing a tornado and tornado damage were posted on the page and they received attention from The Weather Network, Environment Canada and other news outlets.[3][4][5]
Forecasting[edit]
Ontario Weather Watch was the first brand for Weather Watch to create a custom forecasting template for the company. These templates included a map of either Southern or Northern Ontario, the projected time period of validation for the forecast, a legend including the risk or amount of precipitation and a simple time stating the creation of the map. This template is a privately shared template in Weather Watch and is publicly seen during forecasts. Forecasts for thunderstorms and rainfall have a separate value attached to their forecasts. For thunderstorms, a risk-leveling system has been added to identify the risk for each weather event (hail, flooding, wind and tornado) for each region. For rainfall, a flood index has been added to indicate the risk and severity of flooding .The forecasts issued using this simple template style includes thunderstorms, rainfall, snowfall, ice (freezing rain), temperature and wind.
Limited time forecasts using a different template is also used for regional events like Canada Day, March Break or the first day of a season. Thie forecast features a map of either Southern or Northern Ontario and colored arrows pointing to the region and a description box.
Posting[edit]
Ontario Weather Watch has 3 main post types, alerts, forecasts and updates. The format for alert posts include onweather as a hashtag at the top of the page, the region of the alert, the alert type, the alert region and the alert description. An alert image stating the alert is also added to this type of post. Forecast posts include the onweather hashtag at the top, with the date and forecast tag. Then, a regional breakdown of the forecast including any side notes about the system are added here. Finally, an update post starts with the onweather hashtag at the top with the radar time and the description of radar in writing. The radar image is also attached to the post.
Criticism[edit]
Ontario Weather Watch has been criticized for having late posts during non-severe weather events such as a special weather statement before a major winter storm.
Notable Followers and Notices[edit]
Ontario Weather Watch has been noticed by companies such as The Weather Network and 511Ontario. On Twitter, Ontario Weather Watch is followed by some of these sources.[6][7][3][4][5]
Partners and Sponsors (Custom Business Forecasts)[edit]
Ontario Weather Watch creates custom business and camp forecasts for sponsors and partners. Check the lists below for current partners, sponsors and past sponsors.
| Current Partners | Platform |
|---|---|
| Huron-Perth Storm Watches and Warnings |
| Current Sponsors |
|---|
| Kevin W. |
| Past Sponsors | Location | Website |
|---|---|---|
| Camp Celtic | Lion's Head, Ontario | http://campceltic.ca/ |
North America Tropical Watch[edit]
North America Tropical Watch, previously known as North America Hurricane Watch, was founded on October 24, 2016 during a stretch of end-season hurricanes, Hurricane Otto and Hurricane Matthew.. North America Tropical Watch began as a simple Facebook and Twitter page posting weather summaries of the National Hurricane Center's tropical outlook statements. Although the page started during a hurricane season, the page didn't make any posts and waited until the 2017 Hurricane Season for both the Atlantic and Pacific before creating any posts.
North America Tropical Watch was changed from North America Hurricane Watch on July 19, 2017 because of an understanding error. The name before, Hurricane Watch made people think the page was for hurricanes only. Therefore, the name was changed to Tropical Watch to indicate the page covers all tropical news around North America.
Although the posts had a format, the format changed much throughout the season and pattern-format was created in August before Hurricane Harvey made landfall in Texas.
Posting[edit]
The posting format for the weather outlooks included the storm names in a hashtag at the top of each post including a summary of the amount of tropical cyclones. Then, a National Hurricane Center outlook post alongside the outlook image was added to the post. During a major tropical cyclone, another format was used which stated all the information about the strong tropical cyclone including the wind speed, alerts, evacuations and strength. North America Tropical Watch also often creates long list of all the major reports and evacuation orders for major storms. This was deeply used for the first major hurricanes posted by this page which include the strongest of 2017: Harvey, Maria and Irma.
Forecasting[edit]
North America Tropical Watch doesn't do major forecasting, but they do use the format from Ontario Weather Watch forecast templates to create their own set of templates. These templates include a custom-colored map of alerts, projected cyclone paths including forecasted strengths and development stage maps. Custom-colored alert maps and projected-cyclone path maps are used for major hurricanes while the development stage maps are used to show the development percents of what is expected to become a tropical cyclone reaching hurricane strength.
Canada Tornado Alerts[edit]
Canada Tornado Alerts was founded on August 24, 2017 after a stretch of severe thunderstorms throughout the provinces of Manitoba and Saskatchewan earlier in the year. Canada Tornado Alerts is as a simple Facebook page auto-posting tornado watches and warnings throughout Canada including radar updates posted by hand.
Future[edit]
Canada Tornado Alerts hasn't experienced its first, major severe weather event, therefore changes are expected throughout the Spring, Summer and Fall of 2018.
| Future Changes | Reason |
|---|---|
| Name Change[8] |
|
| Auto-Posting System |
|
|
Web and Mobile Services[edit]
Weather Watch not only has a website but also an application for mobile users can WxReport.
WxReport[edit]
Weather Watch released a free app on November 15, 2017 on both IOS and Android. The app can be found on the App Store and Google Play Store. The app was released with one feature, weather reporting throughout Ontario.
| Weather Watch - WxReport Changelog | ||
|---|---|---|
| App Version | Features | Changes |
| 1.0 |
|
|
| 1.1 |
|
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| 2.0 |
|
|
Website[edit]
Weather Watch launched their website in October 2016. The website includes a link to all of the pages including a photo gallery and important weather information such as severe weather alerts, custom weather forecasts and live-updating weather sources including radar, road conditions and hydro outages throughout Ontario. There are also links to the National Hurricane Centre for tropical related news. The website also features a "blog" in which weather summaries and important, fast-pace updates are provided. The website works on a PC, Mac and is mobile-friendly.
Criticism[edit]
Weather Watch has been criticized of using advertisements in its app and website which takes away from the main purpose of the applications.
References[edit]
- ↑ 1.0 1.1 1.2 "Weather Watch | Forecasts, Alerts and More | Page Information". Weather Watch | Forecasts, Alerts and More. Retrieved 2018-03-20.
- ↑ @NATropicalWatch, (NA) Tropical Watch (9:24 PM - 18 Jul 2017). "We changed our name from North America Hurricane Watch to North America Tropical Watch". Retrieved 2018-03-20. Check date values in:
|date=(help) - ↑ 3.0 3.1 "Toronto City News - Linked Post". Toronto City News. Retrieved 2018-03-22.
- ↑ 4.0 4.1 "Highway-Sand-Hailstones - Linked Post Twice". Highway-Sand-Hailstones. Retrieved 2018-03-22.
- ↑ 5.0 5.1 "570News - Linked Post". 570News. Retrieved 2018-03-22.
- ↑ "Rachel Schoutsen: @ONWeatherWatch - Hey Mike, thanks for the photos , what a day! Hope your travels were safe". Twitter. Retrieved 2018-03-22.
- ↑ "Rachel Schoutsen: @ONWeatherWatch - Thanks for the photos Mike ! Will try and get them on our morning show :)". Twitter. Retrieved 2018-03-22.
- ↑ "Canada Tornado Alerts - Should we change our new to match our company branding name (Weather Watch)?". www.facebook.com. Retrieved 2018-03-21.
External links[edit]
This article "Weather Watch" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Weather Watch. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
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