Wendy Rowe is a British make-up artist, creative director and author. She is the global creative director and make-up artist for Max Factor and former artistic consultant to Burberry Beauty (1). She is the author of best-selling book Eat Beautiful (10).
Rowe went back to college, at the age of 21, to study classic make-up artistry, after which she assisted Dick Page for two years, working with brands including Prada, Helmet Lang and Marc Jacobs.
Rowe worked with Burberry for sixteen years and, during her time as artistic consultant to Burberry Beauty, developed products including Fresh Glow and the Contour Pen. She has worked on campaigns for Prada, Gucci, Chloe and Louis Vuitton (12). She is the current Global Creative Director & Make-up Artist for Max Factor (6). Rowe released her first book Eat Beautiful in 2017 (11).
Celebrities and models
Known in the beauty industry as the ‘master of nudes’ (9), Rowe is known for her skin-first approach to makeup, working on natural-looking ‘nude’ make-up looks for fashion shows, campaigns and cover shoots. “When I first started out everyone was doing grunge make-up, so I made my look 'nude' and that's always been my signature,” she said in an interview with British newspaper the Telegraph (2). “It's one of the reasons I got the Burberry contract as they have that same aesthetic, it was, and I guess still is, my unique selling point. Thinking about it, Burberry didn't want a make-up line when I started working for them, but I made that happen, and I made it my job.” Wendy’s signature is a radiant complexion that draws a distinct line between glow and shine. "The key is to create a glow in specific areas and eradicate unwanted shine around the nose and other unwanted areas. Without doing this, skin can look oily," she told Vogue (3).
Rowe has also created a number of notable statement looks throughout her career, including a Ziggy Stardust inspired glitter look at Burberry Fall 2016 (4), which was a tribute to David Bowie (5). She has also worked with metallics and bold colours in much of her editorial work (8).
Through her work with brands Rowe has also been involved in the development of many award-winning cosmetic products, including Burberry Fresh Glow Golden Radiance (13), and product development is a key part of her job role at Max Factor (14).
Rowe has a makeup, beauty and lifestyle website and a YouTube channel with tutorials, unboxing videos and interviews with friends, clients and industry peers such as Sienna Miller (15) and Alex Steinherr.
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