Bill Willoughby

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Bill Willoughby
William Edward Willoughby 2020.jpg William Edward Willoughby 2020.jpg
Born (1947-09-30) September 30, 1947 (age 74)
San Francisco, U.S.
🏳️ Nationality
💼 Occupation
Entrepreneur, environmentalist, publisher
Environmental Activist, Littering and Trash

Bill Willoughby is an expert to solve the plastics waste crisis in the environment. Willoughby has worked in conservation since 2007, promoting volunteerism globally in keeping the outdoors clean.

Bill Willoughby is the co-founder and Board Member (director for North America) of National CleanUp Day,[1][2] a nonprofit environmental organization located in Denver, Colorado. He is also a co-Founder of Clean Trails.[3]

Willoughby currently represents North America on the Board of Directors of Let's Do It! World, a global environmental organization which Headquarters is located in Tallinn, Estonia. Let's Do It! World organises worldwide action called World Cleanup Day that engage majority of countries to one-day cleanup action. National CleanUp Day as a member of Let's Do It! World has been one of the most successful countries in the movement. In 2020, Bill Willoughby together with his partner Steve Jewett engaged 1,7 million people to World Cleanup Day on 21 September 2020 to pick up trash from the environment. In 2021, they engaged 650 000 people despite COVID-19 pandemic. Willoughby was nominated together with Steve Jewett as The best mobilizer of volunteers at World Cleanup Day 2019 and The engagement champion despite COVID-19 at World Cleanup Day 2020. Bill Willoughby was a keynote speaker at the 2020 and 2021 World CleanUp Conference to inspire a global movement of Let's Do It! World to follow his lead. Willoughby received a San Diego Leadership award in April 2021.[4][3][1][5][2][6]

Bill Willoughby at Let's Do It World Conference 2020

He also advises or collaborates with Earth Day and Keep America Beautiful. Willoughby has also spoken about plastic pollution for Earth Day.[7] The reach of all programs is approaching fifty million people.[8][9]

To address the challenges inherent in conservation, Willoughby has developed a series of concepts to target specific concepts to micro-target behavior change in specific groups. Partnerships by National CleanUp Day that Willoughby helped establish include Earth Day, Keep America Beautiful, Waterkeeper Alliance, Ocean Conservancy, National Parks Conservation Association, Junior Chamber International, and Clean Trails.[10][11][12][13][14][15][16][17][18][19][20][21][22][23][24][25]

Willoughby coined the terms Litter Getters for the tools to pickup trash/litter on hiking trails and “Ill-Litterates” to describe people that litter in the outdoors. Willoughbyʼs grandfather helped him develop a sense of ownership of the world he carries with him today. On a hike, he came over a hill and saw the valley below and it was the most beautiful sight. He said “I would want my own grandkids to see this same amazing scenery, so I’d better not screw it up”.[26]

Willoughby has dual degrees in electrical engineering and telecommunications. Before founding National CleanUp Day, he held executive positions in international business development and telecommunications, plus an electronics waste businesses.[27]

See also[edit]

  • 4ocean
  • Carl Garner Federal Lands Cleanup Day
  • Don't Mess with Texas
  • Earth Day
  • Good Deeds Day
  • Great Canadian Shoreline Cleanup
  • International Volunteer Day
  • Keep America Beautiful
  • Let's Do It! World
  • Litter in the United States
  • National Public Lands Day
  • Ocean Conservancy
  • The Ocean Cleanup
  • World Oceans Day


  1. 1.0 1.1 "Board of Directors". World CleanUp Day. March 16, 2021. Retrieved March 16, 2021.
  2. 2.0 2.1 "Why litter picking must be a social norm if civilization is to be saved". The Skylark. June 6, 2020. Retrieved March 17, 2021.
  3. 3.0 3.1 "Helping Parks Recover". National Parks Conservation Association. May 7, 2019. Retrieved March 17, 2021.
  4. "Two San Diegans make impact with founding of 'National Clean-Up Day'". 10 News. April 3, 2021. Retrieved April 3, 2021.
  5. "World CleanUp Day 2020 Success Stories". January 28, 2021. Retrieved March 17, 2021.
  6. "Global cleanup leaders discussing on greenwashing". World CleanUp Day. March 17, 2021. Retrieved March 17, 2021.
  7. "Leaders of Environmental Groups Discuss Importance of Earth Day". Spectrum News 1. April 22, 2019. Retrieved March 17, 2021.
  8. "Total Reach for World CleanUp Day and Earth Day approaching 50 Million Participants". CleanUp News. December 8, 2021. Retrieved March 17, 2021.
  9. "Our Team Is You". National CleanUp Day. March 16, 2021. Retrieved March 16, 2021.
  10. "Cleanup Day Is Saturday Around the World". EcoWatch. September 12, 2018. Retrieved March 16, 2021.
  11. "Over 20 Million Volunteers Take Action on National and World CleanUp Day". Global Travel Media. November 5, 2019. Retrieved March 17, 2021.
  12. "Millions of people participate in World Cleanup Day and National Cleanup Day". Outside Business Journal. September 30, 2019. Retrieved March 17, 2021.
  13. "National CleanUp Day Returns September 15". Waste Advantage. September 12, 2021. Retrieved March 17, 2021.
  14. "City Of Amarillo CleanUp Day Is September 19". 96.9KISSFM. Retrieved March 17, 2021.
  15. "Celebrate National CleanUp Day on the Huck App". Huck Adventures. September 2019. Retrieved March 17, 2021.
  16. "Our Story". Clean Trails. Retrieved March 17, 2021.
  17. "Over 20 Million Volunteers Take Action on National and World CleanUp Day". November 1, 2019. Retrieved March 17, 2021.
  18. "RoadRunner Lends a Hand for National CleanUp Day". September 24, 2019. Retrieved March 17, 2021.
  19. "Let's Celebrate National CleanUp Day on September 19". Ashville Cleaning Company. September 2020. Retrieved March 17, 2021.
  20. "Caring for the Environment on National Cleanup Day". HER Next Chapter. Retrieved March 17, 2021.
  21. "Millions Participate in World CleanUpDay and National CleanUp Day". Earth Day. September 24, 2019. Retrieved March 17, 2021.
  22. "Industry Celebrates National CleanUp Day". Waste 360. September 13, 2018. Retrieved March 17, 2021.
  23. "Participate in National Cleanup Day through the Y". Circling the News. September 13, 2018. Retrieved March 17, 2021.
  24. "National Clean-Up Day 2020: Be Part of The Solution, Not the Pollution". Plus Printers. Retrieved March 17, 2021.
  25. "National CleanUp Day Annual Report 2020". CleanUp News. January 6, 2021. Retrieved March 17, 2021.
  26. "Hiking Friends Inspire Thousands to Clean Up the Trails". Epoch Times. July 12, 2017. Retrieved December 24, 2020.
  27. "National CleanUp Day Announces Return on September 21". Earth Day. June 19, 2019. Retrieved March 16, 2021.

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