2019 merger of CBS and Viacom
The 2019 merger of CBS Corporation and Viacom was announced on August 13, 2019, and was completed on December 4, 2019. The merger of equals reunited CBS Corporation and Viacom into a single company known as ViacomCBS after their separation from the first incarnation of Viacom in January 2006. Both companies were (and the merged entity continues to be) owned by theater company National Amusements.
|1912||Paramount Pictures is founded|
|1927||CBS is founded|
|1929||Paramount buys 49% of CBS|
|1932||Paramount sells back shares of CBS|
|1950||Desilu is founded & CBS distributes its television|
|1952||CBS creates the CBS Television Film Sales division|
|1958||CBS Television Film Sales renamed as CBS Films|
|1966||Gulf+Western buys Paramount|
|1968||Gulf+Western renames Desilu as Paramount Television & CBS Films becomes CBS Enterprises|
|1970||CBS Enterprises renamed as Viacom|
|1971||Viacom is spun off from CBS as a separate company|
|1985||Viacom buys full ownership of Showtime & MTV Networks|
|1986||National Amusements buys Viacom|
|1994||Viacom acquires Paramount Communications from Gulf+Western|
|1995||Westinghouse buys CBS|
|1997||Westinghouse renamed as CBS Corporation|
|1999||CBS Corporation merges with King World & acquired by Viacom|
|2001||Viacom buys BET Networks|
|2006||Viacom splits into second CBS Corporation and Viacom|
|2019||CBS Corporation and Viacom re-merge to form ViacomCBS|
The first incarnation of Viacom was created in 1952 as the television syndication division of CBS; it was spun off in 1971. In 1999, Viacom acquired its former parent, then named CBS Corporation (formerly Westinghouse Electric). In January 2006, the first Viacom was spun off into two entities, CBS Corporation and the second incarnation of Viacom.
Early discussions of a merger (September 2016–September 2018)
Efforts to re-merge the two conglomerates began on September 29, 2016, when National Amusements sent a letter to Viacom and CBS encouraging a re-merger of the two companies. The proposal was later withdrawn on December 12 of that year.
On January 12, 2018, CNBC reported that Viacom had re-entered talks to merge back into CBS Corporation, after the merger plan of AT&T-Time Warner and Disney's acquisition of most 21st Century Fox assets were announced. Viacom and the CBS Corporation also faced heavy competition from companies such as Netflix and Amazon. Shortly afterward, it was reported that the combined company could be a suitor for acquiring the film studio Lionsgate. Viacom and Lionsgate were both interested in acquiring The Weinstein Company. Following the Weinstein effect, Viacom was listed as one of 22 potential buyers that were interested in acquiring TWC. They lost the bid, and on March 1, it was announced that Maria Contreras-Sweet would acquire all of TWC's assets for $500 million.
On March 30, 2018, CBS made an all-stock offer slightly below Viacom's market value, insisting that its existing leadership, including long-time chairman and CEO Les Moonves, oversee the re-combined company. Viacom rejected the offer as too low, requesting a $2.8 billion increase and that Bob Bakish be maintained as president and COO under Moonves. These conflicts had resulted from Shari Redstone seeking more control over CBS and its leadership.
Eventually, on May 14, 2018, CBS sued its and Viacom's parent company National Amusements and accused Redstone of abusing her voting power in the company and forcing a merger that was not supported by it or Viacom. CBS also accused Redstone of discouraging Verizon Communications from acquiring it, which could have been beneficial to its shareholders.
On May 23, 2018, Les Moonves explained that he considered the Viacom channels to be an "albatross," and while he favored more content for CBS All Access, he believed that there were better deals for CBS than the Viacom deal, such as Metro-Goldwyn-Mayer, Lionsgate or Sony Pictures. Moonves also considered Bakish a threat because he did not want an ally of Redstone as a board member of the combined company.
Talks following Les Moonves’ resignation (September 2018–August 2019)
On September 9, 2018, Les Moonves exited CBS following multiple accusations of sexual assault. National Amusements agreed to make no proposal of a CBS-Viacom merger for at least two years after the date of the settlement.
On May 30, 2019, CNBC reported that CBS Corporation and Viacom would explore merger discussions in mid-June. CBS's board of directors was revamped with people who were open to merging; the re-merger was made possible with the resignation of Moonves, who had opposed all merger attempts. The talks had started following rumors of CBS acquiring Starz from Lionsgate. Reports said that CBS and Viacom reportedly set August 8 as an informal deadline for reaching an agreement to recombine the two media companies. CBS announced to acquire Viacom as part of the re-merger deal for up to $15.4 billion.
On August 2, 2019, it was reported that CBS and Viacom agreed to merge back into one entity. Both companies came to an agreement on the management team for the merger, with Bob Bakish serving as CEO of the combined company with president and acting CEO of CBS, Joseph Ianniello, overseeing CBS-branded assets. On August 7, CBS and Viacom separately reported their quarterly earnings as the talks about the re-merger continued.
Completion (August 2019–December 2019)
Upon the merger agreement, Viacom and CBS jointly announced they expected the transaction to close by the end of 2019, pending regulatory and shareholder approvals. Such mergers require approval by the Federal Trade Commission.
On October 28, 2019, the merger was approved by National Amusements, which then announced the deal would close in early December; the recombined company will trade its shares on NASDAQ under the symbols "VIAC" and "VIACA" after CBS Corporation delist its shares on the New York Stock Exchange.
On November 25, 2019, Viacom and CBS announced that the merger would close on December 4, and its shares began to trading on NASDAQ on December 5. The merger officially closed on December 4, 2019.
- Acquisition of NBC Universal by Comcast, a media merger of similar but entirely vertical scale.
- Acquisition of 21st Century Fox by Disney, a corporate act of The Walt Disney Company which acquired the most of 21st Century Fox assets, mainly motion picture and television studios and entertainment pay TV channels.
- Szalai, George (September 29, 2016). "National Amusements Proposes Viacom, CBS Reunion, Cites "Substantial Synergies"". The Hollywood Reporter. Retrieved October 13, 2016.
- "Shari Redstone withdraws CBS-Viacom merger proposal". CNBC. December 12, 2016. Retrieved December 17, 2016.
- Wang, Christine (January 12, 2018). "Viacom, CBS shares surge after report Shari Redstone pursuing merge of companies". CNBC. Retrieved January 12, 2018.
- Busch, Anita; Chmielewski, Anita (January 17, 2019). "Lionsgate Ripe For Takeover As Amazon, Verizon and CBS-Viacom Emerge As Potential Suitors". Deadline Hollywood. Retrieved January 19, 2018.
- "Weinstein Co Talking to 22 Buyers, $300 Million Expected Price, Bob Weinstein Must Exit". The Wrap. October 26, 2017. Retrieved October 26, 2017.
- Ryan Faughnder (March 1, 2018). "Former Obama administration official has reached a deal to buy Weinstein Co. assets". Los Angeles Times. Retrieved March 2, 2018.
- Chmielewski, Dawn (March 2, 2018). "TWC Board, New York AG Confirm Maria Contreras-Sweet Group Has Acquired Weinstein Company Assets". Deadline Hollywood. Retrieved March 2, 2018.
- "Moonves vs. Redstone: Inside the Poisonous War for Control of CBS and Viacom". The Hollywood Reporter. Retrieved 2018-04-11.
- Littleton, Cynthia (2018-04-11). "Could CBS-Viacom Strife Cause Leslie Moonves to Walk Away?". Variety. Retrieved 2018-04-11.
- "CBS Sues Redstones' Firm in Escalation of Longstanding Fight". Bloomberg.com. 2018-05-14. Retrieved 2018-05-14.
- Chmielewski, Dawn C. (2018-05-14). "National Amusements Fires Back At CBS Suit, Says It's "Outraged" By Allegations". Deadline. Retrieved 2018-05-14.
- Chmielewski, Dawn C. (2018-05-14). "Verizon Expressed Interest In Acquiring CBS Before Viacom Talks Heated Up". Deadline. Retrieved 2018-05-26.
- Bond, Paul (2018-05-23). "Behind Leslie Moonves' Crusade to Save CBS From Viacom". The Hollywood Reporter. Retrieved 2018-05-26.
- Parker, Ryan (September 9, 2018). "Leslie Moonves Exits CBS After Being Accused of Sex Crimes, Violence by More Women". The Hollywood Reporter.
- James, Meg (May 30, 2019). "CBS and Viacom merger negotiations expected to resume". Los Angeles Times. Retrieved 2019-06-02.
- Munson, Ben (July 16, 2019). "CBS, Viacom set early August deadline for remerger agreement – report". FierceVideo. Retrieved 2019-07-20.
- Littleton, Synthia (July 19, 2019). "CBS, Viacom Boards Wrestle With Post-Merger Management Decisions, Ending COO Role (EXCLUSIVE)". Variety. Retrieved 2019-07-20.
- "How a Merged CBS-Viacom Could Try to Compete with Hollywood Giants". The Hollywood Reporter. July 19, 2019. Retrieved August 7, 2019.
CBS' plan to acquire Viacom for up to $15.4 billion could be announced Aug. 8, giving its controlling shareholder the ability to leverage IP like 'Star Trek' across film and TV to better compete with Disney, Netflix and the rest.
- "CBS, Viacom Reach Tentative Deal on Team to Lead Combined Company". The Wall Street Journal. Retrieved August 3, 2019.
- Lafayette, Jon (August 7, 2019). "CBS-Viacom Deal Won't Make Deadline". Broadcasting Cable.
- Bouma, Luke (August 7, 2019). "CBS & Viacom's Merger Announcement is Reportedly Delayed as Talks Continue". Cord Cutters News.
- Gasparino, Charles; Moynihan, Lydia (August 13, 2019). "CBS, Viacom agree to merge, forming a $28B entertainment firm". Fox Business. Retrieved August 13, 2019.
- Szalai, George; Bond, Paul; Vlessing, Etan (August 13, 2019). "CBS, Viacom Strike Deal to Recombine". The Hollywood Reporter. Retrieved August 15, 2019.
- "CBS and Viacom To Combine" (PDF). CBS. August 12, 2019.
- Steinberg, Brian (October 28, 2019). "Viacom, CBS Set to Merge in Early December". Variety. Retrieved October 28, 2019.
- Weprin, Alex (October 29, 2019). "Viacom-CBS Merger Now Expected to Close in 'Early December'". Billboard. Retrieved October 29, 2019.
- "CBS Corporation and Viacom Inc. Announce Expected Closing Date of Merger". Business Wire. November 25, 2019. Retrieved November 26, 2019.
- "CBS and Viacom Reveal December Merger Date - Mark Your Calendars". November 25, 2019.
- Weprin, Alex (December 4, 2019). "Bob Bakish's Memo to ViacomCBS Staff: Merger "A Historic Moment"". The Hollywood Reporter. Retrieved December 4, 2019.
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