7Weaves Social
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| Motto | Opportunity brings equality |
|---|---|
| Founder | Mandakini Gogoi, Rituraj Dewan, Uma Madhavan |
| Type | For-profit social venture |
| Purpose | Link village economy to global slow fashion market; Provide sustainable livelihood to indigenous communities; Preserve biodiversity |
| Headquarters | Guwahati, Assam |
| Website | www |
7Weaves Social Private Limited, headquartered in Guwahati, Assam, India is a social enterprise in the sustainable apparel and fashion industry.[1] Founded by social entrepreneurs Mandakini Gogoi, Rituraj Dewan and Uma Madhavan in 2017,[2][3] 7Weaves is an integrated textile and garment manufacturer operating in the bio-diverse Loharghat Forest Range of Kamrup district.[4][5][6] It has the stated mission of providing sustainable livelihoods to forest-dependent indigenous communities through the integration of their village economy with the global ethical fashion market[7]
The 7Weaves model[edit]
7Weaves supplies Eri silk products to global fashion brands in Western countries[8] such as Germany, France, Belgium and Australia,[7] while providing sustainable livelihoods to the forest-dependent communities who have traditional knowledge in sericulture and handloom.[5][9] 7Weaves provided guaranteed work for artisans at a fixed monthly emolument for the whole year, and redistributed 50 percent of its annual profits to the artisans and other players in the supply chain.[1][10][11]
7Weaves stated aim is also to help preserve the rich biodiversity of Assam by making the indigenous people more dependent on the forest, so that these communities would preserve the forest.[7][10] Eri silk is manufactured without killing the silk worm and 7Weaves claimed that only natural dyes were used by it in coloring the fabric.[12][9]
The customers of 7Weaves are mostly from the upper strata of society, who have high disposable income and were eco-conscious.[13]
7Weaves and its artisans work with global slow fashion brands[3] (in contrast to fast fashion) to showcase a collection in fashion shows and trade fairs.[1] 7Weaves was also accepted into the Maison d’Exceptions, of Première Vision Paris, 2020.[14][15][6]
Awards and accolades[edit]
7Weaves has been described as an innovative social experiment,[12] a social innovation, and as a promising sustainable business model.[16] Analysts said that ventures such as 7Weaves have much more to offer than just economic values.[17][18]
It was also described as an actor in the recent trend towards slow fashion[19][20] as it dealt in sustainably sourced fair trade fabrics that were long-lasting and locally produced, while upholding traditional values, preservation of ecosystem, source diversity, and responsible business practices.[16][18]
In 2019, 7Weaves received the National Award from the Union Minister of Textiles and the Union Minister, Ministry of Social Justice & Empowerment, Government of India, for its contribution to textile and handlooms.[1][4]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 Purkayastha, Debapratim (September 2019). "7Weaves: Slow Fashion". Case Folio - the IUP Journal of Management Case Studies. XIX (3): 25–34.
- ↑ "7WEAVES, Gauhati (2020)". www.findglocal.com. Retrieved 2020-06-05.
- ↑ 3.0 3.1 Prasanth,G. and A. Jenifer Romina (27 February 2019). "Taking the seven-R approach". @businessline. Retrieved 2020-06-05. Unknown parameter
|url-status=ignored (help) - ↑ 4.0 4.1 News-Desk, Apparel Resources (2019-02-14). "Why these 12 Indian weavers and artisans are special!". Apparel Resources. Retrieved 2020-06-07. Unknown parameter
|url-status=ignored (help) - ↑ 5.0 5.1 "Handworked Eri Silk from Assam Cocoa and Jasmine— COCOA AND JASMINE Cocoa and Jasmine". COCOA AND JASMINE. Retrieved 2020-06-05.
- ↑ 6.0 6.1 "6 new ateliers at Maison d'Exceptions". www. 2020-01-08. Retrieved 2021-03-30. Unknown parameter
|url-status=ignored (help) - ↑ 7.0 7.1 7.2 Purkayastha, Debapratim (7 January 2019). "Figure out how 7Weaves can scale up and go global". @businessline. Retrieved 2020-06-05. Unknown parameter
|url-status=ignored (help) - ↑ Prasad, Priya (27 February 2019). "Strong business model can create value for all". @businessline. Retrieved 2020-06-05. Unknown parameter
|url-status=ignored (help) - ↑ 9.0 9.1 "Assam Couple Uses Indigenous 'Ahimsa' Silk To Make it Big in France & Japan". The Better India. 2021-04-16. Retrieved 2021-04-18.
- ↑ 10.0 10.1 Guru, Good Brand (2020-06-23), 7Weaves - Rethinking luxury; a story of craft, indigenous communities and biodiversity conservation, retrieved 2020-06-25
- ↑ "7WEAVES: Slow Fashion|Operations|Case Study|Case Studies". www.icmrindia.org. Retrieved 2020-07-15.
- ↑ 12.0 12.1 Hess, Francieli (2020-04-21). "7Weaves - Seda sustentável empodera comunidades indígenas na Índia". Fashion Bubbles (in português). Retrieved 2020-06-05. Unknown parameter
|url-status=ignored (help) - ↑ Priyadarshi, Anshu and Kukreja, Lakshay (2019-02-27). "Forge a long-lasting relationship with the artisans". BLoC. Retrieved 2020-06-26. Unknown parameter
|url-status=ignored (help)CS1 maint: Multiple names: authors list (link) - ↑ "Maison d'Exceptions, a distinctive thread". Première Vision Paris. 2020-02-03. Retrieved 2020-06-21.
- ↑ "7Weaves| e-catalog| Première Vision Paris". e-catalog| Première Vision Paris. Retrieved 2020-06-21. Unknown parameter
|url-status=ignored (help) - ↑ 16.0 16.1 Purkayastha, Debapratim (27 February 2019). "7Weaves, a promising model for ethical, slow fashion". @businessline. Retrieved 2020-06-05. Unknown parameter
|url-status=ignored (help) - ↑ Devendra, K. and Mohit, U. (2019-02-27). "Going back to basics may work for 7Weaves". BLoC. Retrieved 2020-06-26. Unknown parameter
|url-status=ignored (help)CS1 maint: Multiple names: authors list (link) - ↑ 18.0 18.1 Hazel, Louis (14 November 2020). "A chat with Artisans of Fashion (AOF) founder Caroline Poiner". loishazel. Retrieved 2021-03-30. Unknown parameter
|url-status=ignored (help) - ↑ Gautam, Animesh (2018-09-28). "Going Down the Silk Route". TAPESTREE. Retrieved 2020-06-07. Unknown parameter
|url-status=ignored (help) - ↑ Vipin, P. and Amol, A. (2019-02-27). "Focussing on organic growth and sustainability". BLoC. Retrieved 2020-06-26. Unknown parameter
|url-status=ignored (help)CS1 maint: Multiple names: authors list (link)
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