7Weaves Social
 | |
| Motto | Opportunity brings equality |
|---|---|
| Founder | Mandakini Gogoi, Rituraj Dewan, Uma Madhavan |
| Type | For-profit social venture |
| Purpose | Link village economy to global slow fashion market; Provide sustainable livelihood to indigenous communities; Preserve biodiversity |
| Headquarters | Guwahati, Assam |
| Website | www |
7Weaves Social Private Limited, headquartered in Guwahati, Assam, India is a social enterprise in the sustainable apparel and fashion industry.[1] Founded by social entrepreneurs Mandakini Gogoi, Rituraj Dewan and Uma Madhavan in 2017,[2][3] 7Weaves is an integrated textile and garment manufacturer operating in the bio-diverse Loharghat Forest Range of Kamrup district.[4][5][6] It has the stated mission of providing sustainable livelihoods to forest-dependent indigenous communities through the integration of their village economy with the global ethical fashion market[7]
The 7Weaves model
7Weaves supplies Eri silk products to global fashion brands in Western countries[8] such as Germany, France, Belgium and Australia,[7] while providing sustainable livelihoods to the forest-dependent communities who have traditional knowledge in sericulture and handloom.[5][9] 7Weaves provided guaranteed work for artisans at a fixed monthly emolument for the whole year, and redistributed 50 percent of its annual profits to the artisans and other players in the supply chain.[1][10][11]
7Weaves’ stated aim is also to help preserve the rich biodiversity of Assam by making the indigenous people more dependent on the forest, so that these communities would preserve the forest.[7][10] Eri silk is manufactured without killing the silk worm and 7Weaves claimed that only natural dyes were used by it in coloring the fabric.[12][9]
The customers of 7Weaves are mostly from the upper strata of society, who have high disposable income and were eco-conscious.[13]
7Weaves and its artisans work with global slow fashion brands[3] (in contrast to fast fashion) to showcase a collection in fashion shows and trade fairs.[1] 7Weaves was also accepted into the Maison d’Exceptions, of Première Vision Paris, 2020.[14][15][6]
Awards and accolades
7Weaves has been described as an innovative social experiment,[12] a social innovation, and as a promising sustainable business model.[16] Analysts said that ventures such as 7Weaves have much more to offer than just economic values.[17][18]
It was also described as an actor in the recent trend towards slow fashion[19][20] as it dealt in sustainably sourced fair trade fabrics that were long-lasting and locally produced, while upholding traditional values, preservation of ecosystem, source diversity, and responsible business practices.[16][18]
In 2019, 7Weaves received the National Award from the Union Minister of Textiles and the Union Minister, Ministry of Social Justice & Empowerment, Government of India, for its contribution to textile and handlooms.[1][4]
References
- ↑ 1.0 1.1 1.2 1.3 Purkayastha, Debapratim (September 2019). "7Weaves: Slow Fashion". Case Folio - the IUP Journal of Management Case Studies. XIX (3): 25–34.
- ↑ "7WEAVES, Gauhati (2020)". www.findglocal.com. Retrieved 2020-06-05.
- ↑ 3.0 3.1 Prasanth,G. and A. Jenifer Romina (27 February 2019). "Taking the seven-R approach". @businessline. Retrieved 2020-06-05. Unknown parameter
|url-status=ignored (help) - ↑ 4.0 4.1 News-Desk, Apparel Resources (2019-02-14). "Why these 12 Indian weavers and artisans are special!". Apparel Resources. Retrieved 2020-06-07. Unknown parameter
|url-status=ignored (help) - ↑ 5.0 5.1 "Handworked Eri Silk from Assam Cocoa and Jasmine— COCOA AND JASMINE Cocoa and Jasmine". COCOA AND JASMINE. Retrieved 2020-06-05.
- ↑ 6.0 6.1 "6 new ateliers at Maison d'Exceptions". www. 2020-01-08. Retrieved 2021-03-30. Unknown parameter
|url-status=ignored (help) - ↑ 7.0 7.1 7.2 Purkayastha, Debapratim (7 January 2019). "Figure out how 7Weaves can scale up and go global". @businessline. Retrieved 2020-06-05. Unknown parameter
|url-status=ignored (help) - ↑ Prasad, Priya (27 February 2019). "Strong business model can create value for all". @businessline. Retrieved 2020-06-05. Unknown parameter
|url-status=ignored (help) - ↑ 9.0 9.1 "Assam Couple Uses Indigenous 'Ahimsa' Silk To Make it Big in France & Japan". The Better India. 2021-04-16. Retrieved 2021-04-18.
- ↑ 10.0 10.1 Guru, Good Brand (2020-06-23), 7Weaves - Rethinking luxury; a story of craft, indigenous communities and biodiversity conservation, retrieved 2020-06-25
- ↑ "7WEAVES: Slow Fashion|Operations|Case Study|Case Studies". www.icmrindia.org. Retrieved 2020-07-15.
- ↑ 12.0 12.1 Hess, Francieli (2020-04-21). "7Weaves - Seda sustentável empodera comunidades indígenas na Índia". Fashion Bubbles (in português). Retrieved 2020-06-05. Unknown parameter
|url-status=ignored (help) - ↑ Priyadarshi, Anshu and Kukreja, Lakshay (2019-02-27). "Forge a long-lasting relationship with the artisans". BLoC. Retrieved 2020-06-26. Unknown parameter
|url-status=ignored (help)CS1 maint: Multiple names: authors list (link) - ↑ "Maison d'Exceptions, a distinctive thread". Première Vision Paris. 2020-02-03. Retrieved 2020-06-21.
- ↑ "7Weaves| e-catalog| Première Vision Paris". e-catalog| Première Vision Paris. Retrieved 2020-06-21. Unknown parameter
|url-status=ignored (help) - ↑ 16.0 16.1 Purkayastha, Debapratim (27 February 2019). "7Weaves, a promising model for ethical, slow fashion". @businessline. Retrieved 2020-06-05. Unknown parameter
|url-status=ignored (help) - ↑ Devendra, K. and Mohit, U. (2019-02-27). "Going back to basics may work for 7Weaves". BLoC. Retrieved 2020-06-26. Unknown parameter
|url-status=ignored (help)CS1 maint: Multiple names: authors list (link) - ↑ 18.0 18.1 Hazel, Louis (14 November 2020). "A chat with Artisans of Fashion (AOF) founder Caroline Poiner". loishazel. Retrieved 2021-03-30. Unknown parameter
|url-status=ignored (help) - ↑ Gautam, Animesh (2018-09-28). "Going Down the Silk Route". TAPESTREE. Retrieved 2020-06-07. Unknown parameter
|url-status=ignored (help) - ↑ Vipin, P. and Amol, A. (2019-02-27). "Focussing on organic growth and sustainability". BLoC. Retrieved 2020-06-26. Unknown parameter
|url-status=ignored (help)CS1 maint: Multiple names: authors list (link)
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