Alexander Jutkowitz
Alexander Jutkowitz is an American marketing and communications executive. He is the founder and CEO of the digital content consultancy Group SJR, part of WPP plc. He also held executive roles at H+K U.S., a division of Hill+Knowlton Strategies.
Career[edit]
In 1999, Jutkowitz left his role as chairman and partner of the New York-based public relations and research firm Global Strategy Group[1] to join as partner and president of BSMG's KRC Research division.[2][3][4] He was named president of the management consulting firm Westhill Partners in October 2002.[5]
Jutkowitz established the content and digital firm Group SJR in 2004;[6][7] the firm was acquired by Hill+Knowlton Strategies (H+K) and WPP plc in June 2013.[8] Jutkowitz was subsequently named H+K's vice chairman and chief global strategist.[9][6]
In June 2015, J. Walter Thompson and Group SJR announced the launch of a content marketing company called Colloquial with Jutkowitz as CEO .[10][11] That same month, the launch of a content marketing and social agency called Truffle Pig was announced,[8][12] which originated from discussions between WPP founder and CEO Martin Sorrell and Jon Steinberg, who serves as CEO of Daily Mail US. Jutkowitz, a friend of Steinberg, was recruited to serve as the agency's CEO by Sorrell.[7][8][13]
In 2017, Jutkowitz was named CEO of H+K U.S., a division of Hill+Knowlton Strategies.[14] He maintains his role as CEO and managing partner of Group SJR. He stepped down from his role as CEO of H+K U.S. in 2018 when the company parted ways.[15] His book, The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer, was published by John Wiley & Sons in August 2017.[16][17][18]
In 2018, Jutkowitz held an adjunct professor role at USC Annenberg School for Communication and Journalism.[19]
References[edit]
- ↑ "A NEW GENERATION IN HOME BUYING". Washington Post. 11 October 1997.
- ↑ Genny, X. (November 3, 1996). "Citizen X; Turn out or turn off". Star Tribune. Archived from the original on November 20, 2018. Retrieved March 11, 2019.
- ↑ Sanchez, Rene; Gillan, Audrey (August 1, 1997). "Outnumbered, Outvoted, Out of Clout on the Hill; Generation X Virtually Ignored in Budget Plan". The Washington Post. Archived from the original on November 21, 2018. Retrieved March 11, 2019.
- ↑ Mayer, Caroline E. (October 11, 1997). "A New Generation In Home Buying; X Marks the Spot as Younger Buyers Put Down Roots With a Place of Their Own". The Washington Post. Archived from the original on November 18, 2018. Retrieved March 11, 2019.
- ↑ "NEWS IN BRIEF: Appointment at Westhill Partners". PRWeek.
- ↑ 6.0 6.1 Czarnecki, Sean (May 16, 2017). "Hill+Knowlton Strategies ups Jutkowitz to US CEO; Balsam exits". PRWeek.
- ↑ 7.0 7.1 O'Reilly, Lara (September 4, 2015). "We found out what's going on with Truffle Pig — the ad agency Snapchat, WPP, and The Daily Mail launched at Cannes". Business Insider.
- ↑ 8.0 8.1 8.2 Ember, Sydney (June 23, 2015). "Snapchat Joins Daily Mail and WPP Agency in Marketing Venture". The New York Times.
- ↑ Kessler, Sarah (April 10, 2014). "Meet the Biggest Publishing Company You've Never Heard Of". Fast Company.
- ↑ McClellan, Steve (June 8, 2015). "JWT, Group SJR Partner In New Content Marketing Venture". MediaPost Communications.
- ↑ "J. Walter Thompson-Group SJR Launch Colloquial Content Marketing Unit". The Daily Mirror. June 12, 2015. Archived from the original on November 18, 2018. Retrieved March 11, 2019.
- ↑ Shields, Mike (June 23, 2015). "WPP, Daily Mail, Snapchat Partner to Launch Content Marketing Company Truffle Pig". The Wall Street Journal.
- ↑ O'Reilly, Lara (June 23, 2015). "Snapchat, WPP, and The Daily Mail have just launched an ad agency". Business Insider.
- ↑ Shah, Aarti (May 17, 2017). "H+K Makes Alexander Jutkowitz US CEO As Beth Balsam Exits". The Holmes Report.
- ↑ Barrett, Steve. "H+K separates from SJR in global restructure". PRWeek.com.
- ↑ "How Ads Can Tell a Story: Why Successful Advertisers Are Great Story Tellers". Cheddar. August 29, 2017.
- ↑ Brown, Damon (August 31, 2017). "Why Your Story is the Secret to Your Success". Inc.
- ↑ Aston, Rebecca (December 4, 2017). "Recommended reading: Strategic storytelling and the value of building a side business". Marketing Week.
- ↑ "Journalism and Public Relations Adjunct Faculty". USC Annenberg School for Communication and Journalism.
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