Andy Azula
- For the fictional character see Azula
Andrés "Andy" Azula (born July 5, 1966) was a creative director for The Martin Agency,[1] who gained fame after starring in a series of advertisements he created for the United Parcel Service in which he drew on a whiteboard.[2][3][4] The advertisements were directed by Errol Morris.[2]
Early life and education
Azula was born in Miami, Florida, the son of parents who are natives of Colombia. He grew up in Westlake Village, California, and moved to Florida while he was in high school. After attending a local community college and working for a paste-up artist in Orlando, Florida, Azula attended Kennesaw State University, graduating in 1990. Afterwards, he spent two years studying advertising at the Portfolio Center in Atlanta.[5]
Professional career
Azula began his career at Leoffler Ketchum Mountjoy. He won awards for his work on North Carolina Travel and Tourism. He later worked at Fallon McElligott in Minnesota, where he developed the Buddy Lee campaign for Lee Jeans. He also worked at Goodby Silverstein and Partners and McCann Erickson in San Francisco,[1] creating advertising campaigns for Microsoft. His clients also included BMW, Budweiser, E-Trade, and MSN.[1] His work has earned him several Clio Awards, one of the advertising industry's highest honors.[1] He also worked for AT&T Wireless.
UPS commercials
As the ad agency's creative director, Azula created a demo tape for the UPS commercials that he sent to Morris. Then, Morris cast professional actors in the same role, but told Azula that he preferred Azula in that role. Ultimately, focus groups hired by the ad agency preferred Azula in the role over any of the professional actors.[5]
On the December 5, 2009 episode of Saturday Night Live, a pair of UPS commercial parodies aired featuring Bill Hader portraying Azula.
References
- ↑ 1.0 1.1 1.2 1.3 Brown, Cheryl Anderson (Summer 2006). "Creativity on the Fly". 4 (1). Kennesaw State University. Archived from the original on 2006-09-04. Retrieved 2007-04-16.
- ↑ 2.0 2.1 Stevenson, Seth (2007-04-16). "Back to the Drawing Board". Slate. Archived from the original on 2007-04-19. Retrieved 2007-04-16.
- ↑ Williamson, Richard (2007-03-19). "On the Spot: Martin's Azula". Adweek. Archived from the original on 2007-03-28. Retrieved 2007-04-16.
- ↑ Lazare, Lewis (2007-03-02). "UPS ad does the white thing". Chicago Sun Times. Archived from the original on 2007-03-04. Retrieved 2007-04-16.
- ↑ 5.0 5.1 "Archived copy". Archived from the original on 2008-06-14. Retrieved 2008-09-22.CS1 maint: Archived copy as title (link)
External links
- UPS Whiteboard That link is no longer working, but the site is still available here http://portfolio.iqagency.com/ups/whiteboard/site/[dead link]
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