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Applause, Inc.

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Applause, Inc.
IndustrySoftware Testing
Software Quality Assurance
Founded 📆August 2007
Founder 👔
Headquarters 🏙️,
Area served 🗺️
Key people
Doron Reuveni, CEO & Co-founder

Chris Malone, CFO
Tom Bonos, SRO
Lisa Landa, CMO
Rob Mason, SVP of Engineering
Luke Damian, SVP of Go-to-Market Strategy
Kristin Simonini, VP of Product
Mark Granot, GM of Applause Israel

Jan Wolter, GM of Applause EU

Number of employees
301 FTE
📇 Address
📞 telephone

Applause is a venture-funded company that tests software and conducts usability feedback research.

The company's headquarters are located in Framingham, Massachusetts. It has additional U.S. locations in San Mateo, California and Seattle, Washington.[2] Its European headquarters are located[3] in Berlin, and it has additional offices in Poland[4] and Israel.

In August 2017, the company announced its acquisition by Vista Equity Partners.[5]

History and Acquisitions[edit]

The company was originally incorporated under the name uTest in August 2007 by founders Doron Reuveni and Roy Solomon.[6]

  • August 2012: The company acquired an SDK, Apphance, and staff from Polish company Polidea[7][8]
  • January 2014: The company closed a $43 million Series E round of funding, led by Goldman Sachs, bringing its current funding to more than $80 million.[9]
  • May 2014: The company changed its name to Applause[10] concurrent with the acquisition of German testing company Testhub, which became Applause's European headquarters.[11]
  • September 2016: The company closed a $35 million Series F round of funding,[12] led by Credit Suisse with investment also from strategic partner Accenture, bringing its current funding to more than $115 million.

Applause subsequently repurposed the uTest brand as a community of professional testers. Growing to more than 400,000 testers,[13] uTest relaunched as a brand of Applause App. Quality, Inc. in 2015 with an updated site as a social network for software testers.[14]


Applause provides testing services, usability feedback and research. Notable customers include Facebook, Google, Fox Broadcasting, eBay, Concur and Runkeeper.

Facebook Research App involvement[edit]



  1. "Applause Management". Applause, Inc. Archived from the original on 2016-02-29. Retrieved 2016-02-18. Unknown parameter |url-status= ignored (help)
  2. "Boston mobile app testing firm Applause establishes offices in Seattle area" (August 11, 2014):
  3. "App Tester uTest/Applause Acquires German's Testhub To Grow Its Presence In Europe"(May 5, 2014):
  4. "UTest Acquires Apphance In 7-Figure Deal As Mobile Developer Tools Consolidate" (August 15, 2012):
  5. Applause Announces Acquisition by Vista Equity Partners, Business Wire, August 23, 2017
  6. "Executive Team", Applause website (retrieved February 22, 2016); Archived 2016-02-29 at the Wayback Machine
  8. "uTest Acquires Apphance Mobile App Testing Tool for Seven Figures", BostInno (August 15, 2012);
  9. "UTest Adds $43M for App Testing, Gets Ready for Future as Applause", Xconomy (January 14, 2014);
  10. "Targeting Bigger Market, UTest To Change Name To Applause Along With Strategy", Forbes (November 5, 2013);
  11. "App Tester uTest/Applause Acquires German's Testhub To Grow Its Presence In Europe", TechCrunch (May 5, 2014);
  12. "Applause scores $35 mln Series F", peHUB (September 14, 2016);
  13. "Applause Reaches $115M in Funding, Eyes Acquisitions Ahead of IPO", BostInno (September 14, 2016);
  14. "Boston Download: Applause Relaunches uTest, 'Rock Band' on Oculus, Mayor Visits Wayfair", (December 4, 2015);
  15. We dismantle Facebook’s memo defending its “Research”

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