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Associated Apparel Industries, Inc.

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Associated Apparel Industries, Inc. was a Chicago, Illinois women's undergarment business which flourished in the late 1920s prior to going bankrupt in 1933. The company is significant because of its expansion and central position as a leader in its market in the 1930s. The corporation eventually succumbed to the poor economy in the United States during the Great Depression.[1][2]

Extension and insolvency[edit]

Associated Apparel Industries, Inc. began as the H. W. Gossard Company, a manufacturer of women's underwear and hosiery.[3]The manufacturer became a conglomerate[4] by acquiring Venus Company and Lamode Garment Company in January 1928, adding $3,000,000 in annual revenue.[5][6] Associated Apparel, Inc., planned to build a plant in Germany to handle its product in central Europe. Its president, R.C. Stirton, sailed for Europe in May 1929, in order to facilitate this intention.[7]

Stockholders of Nature's Rival Company, a firm previously acquired by Associated Apparel, Inc., brought a bankruptcy petition against the conglomerate (business) in September 1933.[8] The suit was filed in the United States District Court in Chicago. It asked for a sum of $1,232,500.[2] After the bankruptcy, H. W. Gossard Company continued to manufacture women's underwear and hosiery, and R.C. Stirton continued as its president until his death in 1945.[9] Gossard remains in business today.[10]

References[edit]

  1. "EXCHANGE MOVES TO SUSPEND STOCK; Associated Apparel Industries to Be Dropped From List for Failure to Report. TO REMOVE RAIL ISSUE Mexican Northern Not Traded for Five Years -- Other Changes Announced". New York Times. 13 July 1934.
  2. 2.0 2.1 Associated Apparel, Wall Street Journal, September 16, 1933, pg. 5.
  3. "H.W. GOSSARD REORGANIZED; Company Becomes Associated Apparel Industries--New Capitalization". New York Times. 30 August 1928.
  4. Farrell-Beck, Jane; Gau, Colleen (22 October 2002). Uplift: The Bra in America. University of Pennsylvania Press. p. 52 – via Google Books. Search this book on
  5. Associated Apparel Industries, Wall Street Journal, November 24, 1928, pg. 2.
  6. "CHICAGO STOCKS SOAR IN BIG DAY; BORG PAYS MORE". Chicago Tribune. November 24, 1928.
  7. Associated Apparel Industries, Wall Street Journal, April 18, 1929, pg. 6.
  8. "Hear Associated Apparel Bankruptcy Plea". Chicago Tribune. September 16, 1933.
  9. "A.J. Trojan Promoted". New York Times. 21 August 1945.
  10. "Gossard Lingerie - Over 110 Years of Heritage". Gossard.


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