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IndustryAudio, Gadgets
Founded 📆2014; 10 years ago (2014)
Founder 👔Aman Gupta, Sameer Ashok Mehta
Headquarters 🏙️,
Area served 🗺️
Key people
Vivek Gambhir,CEO
Products 📟 Wireless speaker, headphones, Smartwatch
Number of employees
ParentImagine Marketing Pvt. Ltd
🌐 Website[Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] 
📇 Address
📞 telephone

BoAt (Imagine Marketing Limited) is a India based lifestyle company in the consumer electronics category.[1] It creates wireless earphone[2], bluetooth speakers[3], smartwatches.[4] The company is been studied by major institution like Harvard Business School etc[5][6]


It was founded by Aman Gupta and Sameer Mehta in 2016.[7][8] In 2020, the company became the top 5 major wearable company in the world by 2.6% global market.[9] In Jan 2021, the company partner with amazon and introduce EDICT audio brand. [10] The company has also done multiple brand collaboration.[11][12] On 26th January 2022, the company filed an IPO of Rs. 2,000 Crores.[13][14]


Amid a rising anti-China sentiment in India to Boycotts of Chinese products during 2021 China–India skirmishes the company reported it's products to be manufactured in China. Because of an ongoing anti-China sentiment, many Chinese manufactured products were targeted. Boat shift to India for manufacturing but claimed no losses because of anti-China sentiment, citing the Production Linked Incentive (PLI) scheme for wearables by the government of India as the reason to shift manufacturing.[15]


  1. "Harvard Business Publishing Education". Retrieved 2022-12-08.
  2. "India Wireless Audio Market Analysis - Industry Report - Trends, Size & Share". Retrieved 2023-03-09.
  3. "India Headphone Market Analysis, Bluetooth Earphone Market, Wired Earphone Market, Wired Headphone Market- Ken Research". Retrieved 2023-01-19.
  4. "Smartwatches Market Size, Share & Growth Report, 2030". Retrieved 2023-01-19.
  5. Singh, Veer Arjun (2018-09-16). "Boat products review: Inexpensive phone accessories with quirky design". Retrieved 2023-03-09.
  6. "India Smart Wearable Market Analysis - Industry Report - Trends, Size & Share". Retrieved 2023-03-09.
  7. Bhargava, Sheela; Gupta, Parul (2022-01-01). "Boat: the Indian startup scripts a revolutionizing growth strategy". Emerald Emerging Markets Case Studies. 12 (2): 1–40. doi:10.1108/EEMCS-09-2021-0318. ISSN 2045-0621.
  8. Bhattacharya, Ananya. "How a young Indian brand is beating its Chinese rivals at their own game". Quartz. Retrieved 2022-04-02.
  9. Ahaskar, Abhijit (2020-12-03). "India's boAt becomes fifth biggest wearable brand in the world". mint. Retrieved 2023-03-31.
  10. ltd, Research and Markets. "Global True Wireless Stereo Earbuds Market Size, Share & Industry Trends Analysis Report By Price Band (USD 100-199, Below USD 100 and Over USD 200), By Sales Channel (Offline and Online), By Regional Outlook and Forecast, 2022 - 2028". Retrieved 2023-01-19.
  11. "India Wireless Audio Market Analysis - Industry Report - Trends, Size & Share". Retrieved 2023-03-09.
  12. Singh, Lakshya; Agrawal, Amit Kumar (2022-01-01). "A case study on marketing strategy of boAt". The CASE Journal: 1–20. doi:10.1108/TCJ-06-2021-0087. ISSN 1544-9106.
  13. Sil, Debarghya (2022-01-27). "boAt's IPO Boat Has Sailed! Becomes 1st Indian D2C Brand Heading For Public Listing". Inc42 Media. Retrieved 2023-03-09.
  14. Mishra, Digbijay (2022-01-28). "Boat set to float Rs 2,000-crore IPO, eyes $1.5-2 billion valuation". The Economic Times. ISSN 0013-0389. Retrieved 2023-03-09.
  15. Ahaskar, Abhijit (2020-02-17). "Whole market is looking beyond China: boAt Lifestyle co-founder". mint. Retrieved 2023-02-08.

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