BoAt
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| ISIN | 🆔 |
|---|---|
| Industry | Audio, Gadgets |
| Founded 📆 | 2014 |
| Founder 👔 | Aman Gupta, Sameer Ashok Mehta |
| Headquarters 🏙️ | , |
Area served 🗺️ | |
Key people | Vivek Gambhir,CEO |
| Products 📟 | Wireless speaker, headphones, Smartwatch |
| Members | |
Number of employees | |
| Parent | Imagine Marketing Pvt. Ltd |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
BoAt (Imagine Marketing Limited) is a India based lifestyle company in the consumer electronics category.[1] It creates wireless earphone[2], bluetooth speakers[3], smartwatches.[4] The company is been studied by major institution like Harvard Business School etc[5][6]
History[edit]
It was founded by Aman Gupta and Sameer Mehta in 2016.[7][8] In 2020, the company became the top 5 major wearable company in the world by 2.6% global market.[9] In Jan 2021, the company partner with amazon and introduce EDICT audio brand. [10] The company has also done multiple brand collaboration.[11][12] On 26th January 2022, the company filed an IPO of Rs. 2,000 Crores.[13][14]
Controversy[edit]
Amid a rising anti-China sentiment in India to Boycotts of Chinese products during 2021 China–India skirmishes the company reported it's products to be manufactured in China. Because of an ongoing anti-China sentiment, many Chinese manufactured products were targeted. Boat shift to India for manufacturing but claimed no losses because of anti-China sentiment, citing the Production Linked Incentive (PLI) scheme for wearables by the government of India as the reason to shift manufacturing.[15]
References[edit]
- ↑ "Harvard Business Publishing Education". hbsp.harvard.edu. Retrieved 2022-12-08.
- ↑ "India Wireless Audio Market Analysis - Industry Report - Trends, Size & Share". www.mordorintelligence.com. Retrieved 2023-03-09.
- ↑ "India Headphone Market Analysis, Bluetooth Earphone Market, Wired Earphone Market, Wired Headphone Market- Ken Research". www.kenresearch.com. Retrieved 2023-01-19.
- ↑ "Smartwatches Market Size, Share & Growth Report, 2030". www.grandviewresearch.com. Retrieved 2023-01-19.
- ↑ Singh, Veer Arjun (2018-09-16). "Boat products review: Inexpensive phone accessories with quirky design". www.business-standard.com. Retrieved 2023-03-09.
- ↑ "India Smart Wearable Market Analysis - Industry Report - Trends, Size & Share". www.mordorintelligence.com. Retrieved 2023-03-09.
- ↑ Bhargava, Sheela; Gupta, Parul (2022-01-01). "Boat: the Indian startup scripts a revolutionizing growth strategy". Emerald Emerging Markets Case Studies. 12 (2): 1–40. doi:10.1108/EEMCS-09-2021-0318. ISSN 2045-0621.
- ↑ Bhattacharya, Ananya. "How a young Indian brand is beating its Chinese rivals at their own game". Quartz. Retrieved 2022-04-02.
- ↑ Ahaskar, Abhijit (2020-12-03). "India's boAt becomes fifth biggest wearable brand in the world". mint. Retrieved 2023-03-31.
- ↑ ltd, Research and Markets. "Global True Wireless Stereo Earbuds Market Size, Share & Industry Trends Analysis Report By Price Band (USD 100-199, Below USD 100 and Over USD 200), By Sales Channel (Offline and Online), By Regional Outlook and Forecast, 2022 - 2028". www.researchandmarkets.com. Retrieved 2023-01-19.
- ↑ "India Wireless Audio Market Analysis - Industry Report - Trends, Size & Share". www.mordorintelligence.com. Retrieved 2023-03-09.
- ↑ Singh, Lakshya; Agrawal, Amit Kumar (2022-01-01). "A case study on marketing strategy of boAt". The CASE Journal: 1–20. doi:10.1108/TCJ-06-2021-0087. ISSN 1544-9106.
- ↑ Sil, Debarghya (2022-01-27). "boAt's IPO Boat Has Sailed! Becomes 1st Indian D2C Brand Heading For Public Listing". Inc42 Media. Retrieved 2023-03-09.
- ↑ Mishra, Digbijay (2022-01-28). "Boat set to float Rs 2,000-crore IPO, eyes $1.5-2 billion valuation". The Economic Times. ISSN 0013-0389. Retrieved 2023-03-09.
- ↑ Ahaskar, Abhijit (2020-02-17). "Whole market is looking beyond China: boAt Lifestyle co-founder". mint. Retrieved 2023-02-08.
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