Boyy
 | |
| Private | |
| ISIN | 🆔 |
| Industry | Fashion |
| Founded 📆 | 2006 |
| Founder 👔 | Jesse Dorsey & Wannasiri Kongman |
| Headquarters 🏙️ | , Milan |
Number of locations | 4 (2025) |
Area served 🗺️ | |
| Products 📟 | |
| Members | |
Number of employees | |
| 🌐 Website | https://www.boyy.com |
| 📇 Address | |
| 📞 telephone | |
Boyy, stylized in all caps BOYY is an American fashion brand co-founded in 2006 by Jesse Dorsey and Wannasiri Kongman. Initially known for handbags featuring oversized buckles, the brand has since expanded its offerings to include footwear, accessories, and ready-to-wear items. Headquartered in Milan and Bangkok, Boyy operates retail locations and is stocked by international fashion retailers.[1]
History
Boyy was founded in New York City in 2006 by Canadian musician Jesse Dorsey and Thai designer Wannasiri Kongman. The pair began collaborating on handbag designs from Dorsey's apartment. Their debut collection was picked up by retailers including Colette and Barneys New York.[2]
In 2012, Boyy opened its first standalone boutique in Bangkok, followed by a flagship store in Copenhagen in 2015.[3] The company later expanded its operations to Europe while maintaining a business presence in Asia.
Design Philosophy
Boyy's designs often incorporate structured silhouettes and utilitarian elements. The brand has cited influences from both masculine and feminine design tropes, which is reflected in the naming of products such as the “Karl,” “Fred,” and “Bobby” bags. Oversized buckles have become a recurring motif across several of the brand’s collections.[4]
Media Coverage
Boyy products have appeared in street style photography during international fashion weeks, including events in Copenhagen and Paris.[5] The brand has been featured in fashion publications such as Vogue, Elle, and The Business of Fashion. [6][7][8]
Products from the brand have also been worn by public figures and entertainers. For example, Thai singer and performer Lisa Manoban from Blackpink has featured Boyy items on her social media.[9]
Collaborations and projects
In 2019, Boyy collaborated with the luxury e-commerce platform Mytheresa on a capsule collection that included handbags, footwear, and accessories made from raffia and leather.[10]
In 2025, the brand participated in design-related programming during Milan’s Fuorisalone, positioning itself at the intersection of fashion and contemporary design.[11]
Retail
Boyy operates flagship stores in Bangkok and Copenhagen.[12]
Products are distributed through a number of multi-brand retailers globally, including online and department store platforms.
References
- ↑ "The Secret Behind the 'Anti-It Bag' Everyone is Carrying". The Business of Fashion. 2018-09-20. Retrieved 2025-04-15.
- ↑ Norman, Rebecca Thandi (2015-09-24). "On Becoming Boyy". Scandinavia Standard. Retrieved 2025-04-15.
- ↑ "Boyy Bag: Thailand's most successful handbag brand". 2015-10-09. Retrieved 2025-04-15.
- ↑ Lee, Justine. "5 Minutes With... Jesse Dorsey Of Boyy, The Coveted Handbag Label From Bangkok". Tatler Asia. Retrieved 2025-04-15.
- ↑ Carder, Sabrina (2019-03-12). "The one bag everyone was carrying during fashion month". The Standard. Retrieved 2025-04-15.
- ↑ Jackson, Laura (2024-10-12). "20 ikonische Taschen-Labels, die Sie jetzt kennen sollten". Vogue Germany (in Deutsch). Retrieved 2025-04-15.
- ↑ "Let These Clutches Do the Talking for You". ELLE. 2013-12-10. Retrieved 2025-04-15.
- ↑ "The Secret Behind the 'Anti-It Bag' Everyone is Carrying". The Business of Fashion. 2018-09-20. Retrieved 2025-04-15.
- ↑ Herve, Asa Ngamkala and Nitnada Panpipat. "8 แบรนด์แฟชั่นไทยสุดโดดเด่น บนอินสตาแกรมของลิซ่า Blackpink". Tatler Asia (in ไทย). Retrieved 2025-04-15.
- ↑ Turk, Robyn (2019-06-24). "Mytheresa launches accessories capsule collaboration with Boyy". FashionUnited. Retrieved 2025-04-15.
- ↑ "Moda & Design, una connessione fortissima anche al Fuorisalone 2025". www.lofficielitalia.com (in italiano). Retrieved 2025-04-15.
- ↑ Carder, Sabrina (2019-03-12). "The one bag everyone was carrying during fashion month". The Standard. Retrieved 2025-04-15.
External links
This article "Boyy" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Boyy. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
