Cherine Magrabi-Tayeb
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Cherine Magrabi-Tayeb (born in Jeddah, Saudi Arabia) is a businesswoman and the founder of Beirut-based non-profit design platform House of Today.
After graduating from Château Mont-Choisi in Switzerland, Magrabi-Tayeb attended Chelsea College of Arts and Inchbald School of Design. She majored in interior architecture.
Profile[edit]
Cherine Magrabi-Tayeb joined Magrabi Optical in 2002 and is currently Brand and Communication Director.[1] In 2018 Magrabi-Tayeb commissioned a series of videos for Magrabi Optical featuring social media influencers in support of female empowerment, equality,[2] and Arab identity in the Middle East. The latest, ‘The Arabian Eye’,[3] has been viewed more than 11 million times.
In 2009, Magrabi-Tayeb became a founding patron of Beirut Art Center.
In 2012, Magrabi-Tayeb established Beirut-based non-profit design platform House of Today to give exposure to Lebanese designers, and ran month-long events in Beirut in 2012, 2014, 2016 and 2018 under the same heading.[4]
Since 2012, Magrabi-Tayeb has commissioned work from Lebanese designers including Khaled El-Mays, Najla Elzein, Tamara Barrage, Halla Matta, and Nathalie Khayat.
In 2015, under the umbrella of House of Today, Magrabi-Tayeb launched a design student scholarship program. A scholarship is awarded to students ordinarily resident in Lebanon who display an exceptional talent in design and whose development as a designer would most benefit from a graduate or postgraduate study at a respectable university in Lebanon or abroad.
In 2019, Magrabi-Tayeb launched 13BC,[5] her own brand of exclusive, collectible and limited edition minaudières.
In 2020, following the Beirut port explosions, Magrabi-Tayeb was instrumental in pushing House of Today to the forefront of initiatives delivering immediate support to the city's designers.[6]
Magrabi-Tayeb is a regular guest curator at global museums and a judge at design fairs.
References[edit]
- ↑ "Meet Cherine Magrabi, a talented businesswoman and inspiration to young designers". Arab News. 2018-07-18. Retrieved 2020-12-02.
- ↑ "'HOW I GOT HERE' With Saudi Business Powerhouse Cherine Magrabi". Cosmopolitan Middle East. 2018-06-28. Unknown parameter
|url-status=ignored (help) - ↑ "MAGRABI - The Arabian Eye". YouTube. 2019-05-07. Unknown parameter
|url-status=ignored (help) - ↑ Roux, Caroline (2017-12-01). "Patron power at House of Today". www.ft.com. Retrieved 2020-12-02.
- ↑ "La marca de bolsos que cuenta historias (de mujeres) a través del arte". Vogue España (in español). Retrieved 2020-12-02.
- ↑ "House of Today pledges to help designers affected by the Beirut Blast". Vogue Arabia. 2020-08-13. Retrieved 2020-12-02.
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