Childs Farm Ltd
 | |
| Private | |
| ISIN | 🆔 |
| Industry | Retail |
| Genre | Health and Beauty |
| Founded 📆 | 2010 |
| Founder 👔 | Joanna Jensen, CEO[1] |
| Headquarters 🏙️ | Tadley, Hampshire, United Kingdom |
Area served 🗺️ | United Kingdom, Taiwan, Cyprus, Poland, Ireland |
Key people | Joanna Jensen, Andrew Leek, Paul Cartmell |
| Members | |
Number of employees | |
| 🌐 Website | www.childsfarm.com |
| 📇 Address | |
| 📞 telephone | |
Childs Farm is a natural infant and child toiletry manufacturer based in the United Kingdom.[2][3] The company also produces an animation series on Cartoonito, a pre-school television channel owned by Turner Media broadcast in the United Kingdom, Ireland and Malta.[3][4] Joanna Jensen founded Childs Farm in 2010 and serves as the company’s CEO.[5]
History
Joanna Jensen founded Childs Farm in 2010, after she struggled to find suitable products for her two daughters who have sensitive skin and fine flyaway hair.[6][7] Jensen launched a line of products that used natural ingredients and organic essential oils in November 2011.[6] Childs Farm’s products received awards from LovedByParents in 2013 and 2014.[8][9]
In October 2014, Childs Farm launched its nappy cream for happy bottoms.[10] The following month, Junior Magazine named Childs Farm "Best Children’s Toiletries."[2] The Irish National Parenting Product Awards included Childs Farm in its list of "Baby Bath Time Winners," that year.[11] In 2014, the company launched three products in Waitrose, a British supermarket chain, and seven products in Boots UK, a pharmacy chain in the United Kingdom.[5][12]
In February 2015, Childs Farm sponsored the ‘Most Improved Participant’ category at the Riding for the Disabled Association (RDA) Gala Awards.[13] The company donates 10 percent of its proceeds to the Riding for the Disabled Association.[13][14]
Operations
The company’s products are sold in supermarkets, department stores and pharmacies in the United Kingdom including Boots and Waitrose.[5] Additionally, products are used as amenities in hotels such as the Chewton Glen Hotel.[7] Each product undergoes clinical testing and controlled user trials.[15] In a 2014 user trial of 103 babies with eczema, 98 percent of their parents said they would recommend Childs Farm products to their friends.[6]
Description
Childs Farm manufactures natural skincare and hair products for infants and children.[2][16] It produces the only natural products suitable for children prone to eczema approved by dermatologists and pediatricians.[6][17] The products packaging displays the Great British countryside, the animals on Jensen’s farm and Jensen’s daughters and their cousins.[3][2] Emma McCall, a children’s illustrator, created the images of each character.[7] The characters on the packaging are featured on the Childs Farm cartoon broadcast on Cartoonito.[4]
References
- ↑ "Childs Farm appoints Finance & Operations Controller". Cosmetics Business. 22 April 2015. Retrieved 25 May 2015.
- ↑ 2.0 2.1 2.2 2.3 "Childs Farm: Best Children's Toiletries, Junior Design Awards 2014 WINNER". Junior Magazine. November 7, 2014. Retrieved April 13, 2015.
- ↑ 3.0 3.1 3.2 Katy Young (July 29, 2014). "From counter to cartoon, Childs Farm toiletries gets animated". The Daily Telegraph. Retrieved April 13, 2015.
- ↑ 4.0 4.1 "News in Brief". September 15, 2014. Retrieved April 13, 2015.
- ↑ 5.0 5.1 5.2 "The Business: Joanna Jensen". Little London Magazine. October 22, 2014. Retrieved April 13, 2015.
- ↑ 6.0 6.1 6.2 6.3 Catherine Hudson (November 7, 2014). "Childs Farm Q&A with Joanna Jensen - Best children's toiletries 2014 - WINNER". Junior Magazine. Retrieved April 13, 2015.
- ↑ 7.0 7.1 7.2 Liz Kavanagh (October 8, 2014). "Meeting Hampshire mum Joanna Jensen, creator of award-winning children's hair and body range Childs Farm". Compass Magazine. Retrieved April 13, 2015.
- ↑ "Lovedbyparents Awards Results 2014". July 1, 2014. Retrieved April 13, 2015.
- ↑ "Lovedbyparents Award Winners 2013". June 24, 2013. Archived from the original on April 13, 2014. Retrieved April 13, 2015.
- ↑ "Childs Farm Nappy Cream for Happy Bottoms". October 13, 2014. Retrieved April 13, 2015.
- ↑ "Baby Bath Time Winners". Retrieved April 13, 2015.
- ↑ "Childs Farm Launches at Boots". Retrieved April 13, 2015.
- ↑ 13.0 13.1 "Childs Farm sponsors RDA award". Country Life. February 10, 2015. Retrieved April 13, 2015.
- ↑ Eileen Leahy (May 10, 2014). "Sweet charity: Best beauty buys to support good causes". Daily Express. Retrieved April 13, 2015.
- ↑ "Childs Farm". Retrieved April 13, 2015.
- ↑ "We Want to live here: Joanna Jensen's Handsome Hampshire Home". November 12, 2013. Retrieved April 13, 2015.
- ↑ Sarah Stacey (February 21, 2015). "Health: No more fear of flying, plus tackling childhood eczema". Daily Mail. Retrieved April 13, 2015.
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