Comparison of ad servers
From EverybodyWiki Bios & Wiki
The following is a comparison of ad servers. It compares general and technical features of a number of ad serving platforms.
General information[edit]
Basic general information about the ad serving solutions:
| Ad Serving Platform |
Company-owner |
First release date |
Pricing |
Mobile solution |
Ad exchange |
Demo |
Service and Support |
Real-time |
Trial period |
|---|---|---|---|---|---|---|---|---|---|
| Bannertic |
Hardsk |
2013 |
Bannertic Plans |
Yes |
NO |
Yes |
24/7 email |
Yes |
Yes |
| MADGIC |
Madgic |
2011 |
Available upon request or real time reporting API |
Yes |
Yes, 24/7 Connect with 50+ adnetworks |
Yes, upon request |
24/7 support via email, skype, phone, ... |
Yes |
Yes |
| Revive Adserver |
Revive Adserver Project |
2013, 2003 as OpenX Source |
Free, Open Source |
Yes |
Yes, via plugin |
Yes, Installatron |
Project support, forum, etc. Hosting, training and consulting services available | ||
| AdExchange |
AudienceLogy LLC |
2013 |
Available upon Request |
Yes |
Yes |
Yes, upon request. |
Phone, email, ticket system, training and consulting services available |
Yes |
No |
| Adform |
Adform ApS |
2003 |
Available upon Request |
Yes |
Yes |
Yes, upon request. |
Phone, email, ticket system, training and consulting services available |
Yes |
No |
| AdSparx |
AdSparx USA Inc. |
2012 |
Available upon request |
Yes |
Yes |
Yes, upon request |
Phone, email, ticket system |
Yes |
Yes |
| 24/7 Open AdStream - Renamed XFP [1] |
AppNexus |
1997 |
Available upon request |
Yes |
Yes, 24/7 Connect in exclusive partnership with Microsoft Ad Exchange |
Yes, upon request |
Phone, email, ticket system and dedicated local account manager in local languages. Local Professional Services |
Yes |
No |
| AdButler |
Sparklit |
1999 |
AdButler Plans |
Yes |
NO |
YES |
Dedicated manager, Email, Phone |
Yes |
Yes |
| AdSpeed |
AdSpeed |
2000 |
AdSpeed Plans |
Yes |
No |
Yes |
Email, Chat, Phone |
Yes |
Yes |
| AdGear Advertiser Ad Server |
AdGear |
2009 |
Available upon request |
Yes |
Yes |
Yes, Upon Request |
24/7 email and telephone |
Yes |
No |
| DoubleClick Small Business |
Google Inc., since 2008 |
n/a |
Free up to 150 million impps per month |
Yes |
Yes, Doubleclick Ad Exchange |
No |
E-mail, phone, ticket system |
Yes |
- |
| DoubleClick Premium Solution |
Google Inc., since 2008 |
n/a |
Available upon request |
Yes |
Yes, Doubleclick Ad Exchange |
No |
Dedicated manager, 24/7/365 support |
Yes |
No |
| Zedo |
Zedo Inc. |
2000 |
One time set-up fee + monthly fee based on volume (available upon request) |
Yes |
Yes |
No |
24/7 support through phone, email or chat |
Yes |
No |
| Right Media (Yield Manager) |
Yahoo |
2005 |
Available upon request |
Yes |
Yes, Right Media Exchange |
No |
Email and phone support |
Yes |
No |
| ADTECH |
ADTECH AG, subsidiary of AOL Networks. |
1998. 2007 - AOL acquires ADTECH |
Available upon request, special pricing, also there are ADTECH lite (version for small publishers) free. |
Yes |
Yes, Marketplace by ADTECH |
Yes, Upon Request |
24/7 email and phone support |
Yes |
No |
| Ad Server Solutions Adserver |
Ad Server Solutions |
1997 |
Licensed, Source codes and SaaS. White Label and Private Branding. Available upon request |
Yes |
Yes, Partnerships / Investments |
Yes |
24/7 email and phone support |
Yes |
No |
| Adzerk |
Adzerk Inc. |
2009 |
Online pricing tool - Varies upon impression volume. |
Yes |
Yes, non-exclusive |
Yes, upon request |
Phone, email, dedicated account manager, professional services |
Yes |
Yes |
| Cxense |
Cxense. |
2001. 2013 - Cxense acquires Emediate |
Available upon request |
Yes |
Yes, Emediate Exchange |
Yes |
Email and phone support |
Yes |
Yes |
| epom |
Epom |
2010 |
Pricing table. Details available upon request. |
Yes |
Yes |
Yes, upon request |
24/7 email and phone support |
Yes |
Yes |
| Mirago M3 |
Mirago Ltd. |
2001 |
Available upon request |
Yes |
Yes, Mirago Ad Exchange |
Yes, upon request |
Dedicated Account Manager, phone, email, ticket system, Skype |
Yes |
No |
| Djax Adserver |
dJAX Adserver Technology Solutions. |
2009 |
Available upon request |
Yes |
Yes Open RTB 2.0 |
Yes, upon request |
Email and phone support |
Yes |
Demo Only |
| Orbit Ad Server |
OrbitSoft |
2008 |
Available upon request |
Yes |
Yes |
Yes, upon request |
Dedicated Account Manager, phone, email, Skype |
Yes |
No |
| AdMediaWorks |
AdServer |
2014 |
On Website |
No |
Yes |
Yes, upon request |
Dedicated Account Manager, phone, email, Skype |
Yes |
No |
General features[edit]
Main features offering by ad servers.
| Ad Servering Platform |
Mobile ad serving |
Video ad serving |
Targeting databases |
Creative types supported |
Campaigns optimization |
Reporting |
|---|---|---|---|---|---|---|
| Revive Adserver |
Yes |
Yes |
Yes |
Image, Text, Flash, HTML, XML, Video, Rich Media, HTML 5, Display ads, Email, Javascript, HTML 5, MP3 (plugin) |
Requests, Impressions, Clicks, CTR, Rev, CPM, CPA, CPC, eCPM, conversion tracking |
Various built in and 3rd party via plugins include Realtime statistics |
| AudienceLogy |
Yes |
Yes |
Yes |
Image, Flash, HTML, XML, 3rd-party, Linear video, Rich Media, HTML 5, display ads, Native Advertising |
CPM, CPC, CPA, eCPM, conversion tracking, Fixed cost |
Real Time, Dashboard, custom reports, report export, report subscription, notification alert, API |
| AdSparx |
Yes |
Yes |
Yes |
Image, Flash, HTML, XML, 3rd-party, Linear video, Rich Media, HTML 5, display ads, Native Advertising |
CPM, CPC, CPA, eCPM, conversion tracking, Fixed cost |
Real Time, Dashboard, custom reports, report export, report subscription, notification alert, API |
| 24/7 Open AdStream |
Yes |
Yes |
Yes |
Image, Flash, HTML, XML, 3rd-party, Video (linear & non-linear), Rich Media, HTML 5, display ads, Native Advertising |
CPM, CPC, CPA, eCPM, conversion tracking, Fixed cost |
Real Time, Dashboard, custom reports, report export, report subscription, notification alert, API |
| Bannertic Ad Server |
Yes |
No |
Yes |
Image |
CPM, CPC, Fixed Cost |
Real time |
| AdButler |
Yes |
Yes |
Yes |
Image, Flash, HTML, XML, 3rd-party, Video (linear & non-linear), Rich Media, HTML 5, display ads, Native Advertising |
CPM, CPC, CPA, eCPM, conversion tracking, Fixed cost |
Real time |
| OpenX Ad Server |
Yes |
Yes |
Yes |
Image, Flash, HTML, HTML5, XML, 3rd-party, Rich Media, Video (linear & non-linear), etc., third party tags |
CPM, CPC, CPA, CPD, Fixed Cost, conversion tracking |
Real-time + dashboard, API available |
| DoubleClick |
Yes |
Yes |
Yes |
Image, Flash, rich media, and third-party tags. Automatic rich media macro detection. Small Business version could have some limitations. |
CPM, CPC, CPA |
Real-time |
| Adform |
Yes |
Yes |
Yes |
Image, Text, Flash, HTML5, Rich media, Synchronized ads, In-stream, Video, Mobile, AdPages, Keywords, Links, Third Party ads, Rotators, Native ads. |
CPM, CPC, CPA, CPMV |
Real Time, Quick stats, Analytics, Report subscription, Notification alerts, Custom Reports, Report exports, Raw data, Reporting API. |
| Zedo |
Yes |
Yes |
Yes |
Standard Banner, HTML, Text, and javascript ads, Rich Media Ads, Flash |
Automatic Optimization based on eCPM, CTR, Clicks or Impressions |
Canned and custom reports |
| Right Media |
Yes |
Yes |
n/a |
Image, Flash, Rich Media, Video, HTML, Display Ads |
Optimization based on eCPM, CPC, CPA. |
Real-time |
| ADTECH |
Yes |
Yes |
Yes |
Image, Flash, HTML, XML, 3rd-party, Video (linear & non-linear), Rich Media, HTML 5, display ads |
Automatic Optimization based on CPM, CPC, CPA, eCPM, also Fixed Cost, conversion tracking |
Real time reporting + dashboard, Custom reports, report subscription, report export (xls, csv, pdf, html) |
| AdServer Solutions |
Yes |
Yes |
Yes |
Image, Flash, HTML, Javascript, XML, 3rd-party, Video (linear & non-linear), Rich Media, HTML 5, display ads, Native Advertising, Real Time Bidding |
Automatic Optimization based on CPM, CPC, CPA, eCPM, also Fixed Cost, conversion tracking |
Real time reporting + dashboard, API, Custom reports, report subscription, report export (xls, csv, pdf, html) |
| Adzerk |
Yes |
Yes, rich-media video only |
Yes |
Image, Flash, HTML, Javascript, XML, 3rd-party, Rich Media, HTML 5, display ads, Native Advertising |
CPM, CPC, CPA, eCPM, conversion tracking, Fixed cost |
Real Time, custom reports, report export, API |
| Cxense |
Yes |
Yes |
Yes |
Image, Flash, Rich Media, Video, 3rd-party, HTML, HTML 5, Display Ads |
CPM, CPC, CPA |
Updated every hour |
| Atlas Solutions |
Yes |
Yes |
Yes |
Image, Flash, Rich Media, Video, HTML, Display Ads |
CPM, CPC, CPA |
Real time |
| AppNexus |
Yes |
Yes |
Yes |
Image, Flash, Rich Media, Video, HTML, Display Ads |
CPM, CPC, CPA |
Updated every hour |
| Epom |
Yes |
Yes |
Yes |
Image, Flash, Video (linear & non-linear), HTML, Text ads, 3rd-party, Rich Media (free templates), HTML5, display ads |
CTR, CPA optimization; eCPM Optimization; Auto-Weighing, based on eCPM, Manual Weighing |
Real-time, dashboard, report auto-sending options, report export (xls, csv, pdf, html) |
| Mirago M3 |
Yes |
Yes |
Yes |
Image, Flash, Rich Media, Video (linear and non-linear), Third Party, HTML, HTML5, XML, Display, Cost per Call |
CPM, CPC, CPA, eCPM, Event Tracking |
Real time, dashboard, API, custom report, export report, automated email report |
| Orbit Ad Server |
Yes |
Yes |
Yes |
Image, Text, Text&Logo, Flash, HTML, XML, 3rd-party, Video (linear & non-linear), Rich Media, HTML 5, Javascript |
CPM, CPC, CPA, Fixed cost, eCPM, conversion tracking |
Various built-in reports, Real Time Dashboard, report export (xls, csv), report subscription, API |
Targeting[edit]
Targeting options available:
| AudienceLogy |
24/7 Open AdStream |
Adform |
Bannertic Ad server |
Ad Server Solutions |
OpenX Ad Server |
DoubleClick |
Zedo |
Right Media |
Emediate/Cxense |
Adzerk |
ADTECH |
Atlas Solutions |
AppNexus |
Epom |
Mirago M3 |
Orbit Ad Server | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Content, Geography, Cookie, Technographic (E.g.: ISP Provider, Bandwidth, Connection Type, IP-Addresses, Browser, Browser Language, Operating System, Language, Domain). Time Based, Keyword Targeting, Frequency, Re-Targeting. Mobile (Mobile Carrier, Device Vendor, Device Type) |
Content, Geography, Cookie, Search Targeting, Behavioral, Technographic (E.G. ISP Provider, Bandwidth, Connection Type, IP-Addresses, Browser, Browser Language, Operating System, Language, Domain). Time Based (E.G. Time Of Day), Keyword Targeting, Frequency, Re-Targeting. Mobile (Mobile Carrier, Device Vendor, Device Type) |
1.Sequential, Optimised, A/B or random ad rotation with Time, Geographical, IP, device, ISP, ZIP code, other targeting capabilities; 2.Cookie cookie data targeting;
3.Mobile targeting: mobile web or app/ app category, device type targeting; 4.Geography targeting; 5.Retargeting: target users who visited clients website, or responded previous campaigns; 5.Third-Party Data: target by third-party demographic data; 6.Contextual targeting: target users by keywords contained within website pages; 7.Search targeting: target users by keywords they use; other. |
Geography |
Content, Geography "geo targeting", Cookie, Behavioral, browser, ip targeting, mobile device, carriers, operating system, keyword targeting, connection types, device languages, frequency, date and time, audience targeting, re-targeting, custom targeting |
Content, geographic, technographic (e.g. browser), time based (e.g. time of day), and custom targeting |
Advanced targeting by mobile device, carrier, Capping and O/S |
Custom and 3rd party audience classification and retargeting |
Geography, bandwidth, browser, browser language, operating system, and domain. Date and time targeting. Small Business version could have some limitations. |
Keyword targeting, geography targeting to city, state, country, DMA and custom groups, bandwidth targeting, day/time targeting |
Right media allows you to manage inventory by age, channel, gender, geography, |
Content, frequency, time based, semantic, IP-addresses keywords, custom, retargeting, browser, browser language, platform, mobile, bandwidth. |
Content, Geography, IP-Addresses, Browser, Operating System, Device, Time of Day, Keyword, Referrer, Frequency, Keyword, Custom Integration. |
Content, Geography, Technographic (E.G. ISP Provider, Bandwidth, Connection Type, IP-Addresses, Browser, Browser Language, Operating System, Operating System Language And Domain). |
Time Based (E.G. Time Of Day), Keyword Targeting, Frequency, Re-Targeting. |
Mobile (Mobile Carrier, Device Vendor, Device Type And Format Targeting) |
Also there are Custom Targeting. |
ADTECH Lite version could have some limitations. |
Geography Targeting, Bandwidth targeting, Browser targeting, OS targeting |
Geography Targeting, Bandwidth targeting, Browser targeting, OS targeting |
Geotargeting (up to city level); ISP provider, IP address, bandwidth, browser (incl. browser language), OS (incl. OS language and domain) targeting; time-based, custom targeting; keyword, frequency targeting; re-targeting (cookie targeting); Wi-Fi, mobile carrier, device vendour, device type and format targeting. |
Geographic locations, browsers, mobile devices, carriers, operating systems, connection types, device languages, frequency, date and time, audience targeting (known as Beacons), retargeting |
Geography Targeting (Language, Country, State/Region/ Area, City, Zip Code), Technographic (ISP, Net Speed, Connection Type, IP-Addresses, Browser, User Agents, Operating System, Page URLs, Referral Pages and Page Variables), Time Based (Time Zone, Weekday, Time Of Day), Keyword/Content Targeting, Frequency Capping, Re-Targeting/Re-Marketing and Mobile Targeting (Carrier, Geography, Operating System, Device Vendor, Traffic Type, Demographics) |
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