ContentSquare
ContentSquare is an experience optimization platform for business that captures visitor behavior insights, designed to help increase conversions. It uses artificial intelligence to provide automatic recommendations.[1][2][3][4]
History[edit]
ContentSquare was founded in Paris in 2012, by Jonathan Cherki, who started developing the technology four years earlier as part of the ESSEC business school Ventures incubator.[5] In 2012, his project was recognized by Tremplin Entreprise, an awards committee jointly managed by ESSEC and the French Senate. It received a 450,000 Euro grant from French business angel Seed4Soft.[6]
In 2014, ContentSquare licensed its software. The solution was voted one of the most innovative e-commerce technologies in the world by Gartner.[7]
By 2015, the company opened an office in London. That year, it became part of the 2015 class of the Pass French Tech - a program to support the growth of French digital innovators.[8] It was also recognized as one of the top 100 most exciting startups in Europe.[9]
In 2016, ContentSquare secured a $20M capital investment by venture capital firm Highland Europe.[10][5] By then, the company ranked in Deloitte’s Fast 500 list.[11]
In December 2017 to get a market behavior of items abandoned by people in the carts, ContentSquare analyzed over 29 million online shopping sessions across 14 retail accounts during the 3.5 month holiday period.[12]
In January 2018, to understanding precisely how consumers and users interact with websites and apps, ContentSquare received a $42 million investment from a venture capital consortium led by US-based firm Canaan, and including Highland Europe, Eurazeo and H14.[13][14]
ContentSquare integrated with Adobe Analytics and Adobe Target in March 2018, that allows users of Adobe’s marketing tools get detailed insights on page components and to help marketers understand the value of each content component.[15] A new AI-based recognition algorithm called Auto-Zone was added in 2018 which automatically configures site through semantic understanding of the site’s components. Auto-Zone automatically tracks the accompanying behavior and recognize accompanying behaviors when new buttons are added.[16]
To action previously unattainable behavioural insights Space NK used ContentSquare’s UX analytics platform to help them optimise their web and mobile pages.[17]
ContentSquare visualized industry averages on KPIs, including session time, number of pageviews, bounce rate and the average revenue per transaction in the 2018 Digital Analytics Benchmark report.[18]
The company has offices in London, New York, San Francisco and Munich.[13] Its clients: Tiffany, WalMart, Clarks, Orange, Voyages-SNCF, L’Occitane, and Unilever, among others.[13][14]
References[edit]
- ↑ "Tech Check: How Artificial Intelligence Is Having a Big Impact On This Company". Forbes.
- ↑ "L'Occitane updates engagement and streamlines its digital presence". Stores.
- ↑ Boogar, Liam. "The hottest startups in Paris". Retrieved 2018-09-21.
- ↑ "App Analytics Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018-2025". MarketWatch. Retrieved 2018-09-21.
- ↑ 5.0 5.1 "20 millions de dollars pour ContentSquare, acteur de l'UX". French Web.
- ↑ "Jonathan Cherki, le traqueur de souris". La Tribune.
- ↑ "Cool Vendors in E-Commerce, 2014". www.gartner.com. Retrieved 2018-09-20.
- ↑ "Pass French Tech". La French Tech.
- ↑ "2015 Top 100 Europe: Winners". Red Herring.
- ↑ Palmer, Kate (2016-10-18). "Shopping 'user experience' start-up ContentSquare seals £16m funding from Highland". The Telegraph. ISSN 0307-1235. Retrieved 2018-09-20.
- ↑ "Deloitte Fast 500" (PDF). Deloitte.
- ↑ Popomaronis, Tom. "The 10 Things Shoppers Have Abandoned Most In Online Shopping Carts This Holiday Season (And Why)". Forbes. Retrieved 2018-09-21.
- ↑ 13.0 13.1 13.2 "ContentSquare raises $42M Series B for its UX insights platform for mobile and web". TechCrunch. Retrieved 2018-09-20.
- ↑ 14.0 14.1 Popomaronis, Tom. "This Startup Is Investing $42 Million In The Future Of Digital Experiences". Forbes. Retrieved 2018-09-20.
- ↑ "ContentSquare's new integration with Adobe Analytics lets marketers know which page elements perform best - MarTech Today". MarTech Today. 2018-03-28. Retrieved 2018-09-21.
- ↑ "ContentSquare adds AI to become a 'fully automated' provider of experience insights - MarTech Today". MarTech Today. 2018-01-16. Retrieved 2018-09-21.
- ↑ "Space NK chooses ContentSquare's unique UX analytics platform to action previously unattainable behavioural insights". Retail Times. Retrieved 2018-09-21.
- ↑ "Infographic: Measuring Brands' Digital Performance Against Their Rivals". Retrieved 2018-09-21.
This article "ContentSquare" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:ContentSquare. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
