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DaniWeb

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DaniWeb is an online IT message board founded in 2002 by college sophomore Dani Wolkowicki (née Horowitz)[1]. DaniWeb's business networking tool utilizes Wolkowicki's patents which claim an exclusive right to match users of a social network based on their chat behavior[2]. As of 2014, DaniWeb served over 10 million visitors a month[3].

In 2015, the popular Internet security service Have I Been Pwned? reported that DaniWeb suffered a data breach that resulted in the disclosure of over 1 million accounts including email and IP addresses[4] [5]. The data breach, coupled with a Google algorithm change that strongly favored highly-curated Q&A site Stack Overflow, resulted in a significant and permanent decline in DaniWeb's traffic[6].

Google Panda[edit]

In 2011, DaniWeb was initially cited in an article at Search Engine Land as one of the top 100 domains to suffer losses by the Google Panda algorithm[7]. Wolkowicki, as well as other members of the DaniWeb website, were vocal about being unfairly targeted by Google through a series of self-published articles and forum posts. Wolkowicki additionally publicly documented technical improvements made along with web traffic fluctuations, and how they corresponded to Google algorithm updates, over the next handful of months.

Popular SEO news outlets such as Search Engine Land, Search Engine Watch[8] [9] [10] [11], Web Pro News[12] [13] [14] [15] [16], and SEO industry leaders such as Barry_Schwartz_(technologist)[17] and Danny Sullivan (technologist) all began chronicling DaniWeb's successes and failures within all of their Google Panda coverage. Notably, Matt Cutts, then working at Google on their search quality team, acknowledged that DaniWeb's coverage influenced changes in Google's algorithm when he was quoted in the Google Search Central Live Q&A, "You see a site like DaniWeb complain and then we find signals and say, okay, well here's a way we can differentiate between this site versus the sites that might be a little bit lower quality."[18]. The website subsequently became known across blogs and social media as the unofficial poster-child for the Google Panda algorithm[19].

References[edit]

  1. About DaniWeb
  2. US patent 10331677B1, Danielle Horowitz, "Contextual search using database indexes,", published 2019-06-25, assigned to Dazah Holdings LLC 
  3. Founder and CEO, DaniWeb LLC and DaniPad LLC
  4. Have I Been Pwned: DaniWeb
  5. Firefox Monitor: DaniWeb Website Breach
  6. StackOverflow stole all our search traffic!
  7. Sullivan, Danny (February 26, 2011). "Number Crunchers: Who Lost In Google's Panda Algorithm Change?". searchengineland.com.
  8. Watson, Frank (March 2, 2011). "Really Google? Penalizing Good Sites To Get Some Bad Ones". searchenginewatch.com.
  9. Goodwin, Danny (May 19, 2011). "Google Panda Update Recovery". searchenginewatch.com.
  10. Watson, Frank (August 25, 2011). "Google Panda 6 Months Out Still Has People Baffled". searchenginewatch.com.
  11. Watson, Frank (October 3, 2011). "Latest Google Panda Update Favors Video, Big Brands, Google Properties". searchenginewatch.com.
  12. Crum, Chris (May 31, 2011). "DaniWeb Forum Hurt By Google Panda. Why?". webpronews.com.
  13. Crum, Chris (July 27, 2011). "DaniWeb Claims 110% Recovery from Google Panda Update". webpronews.com.
  14. Crum, Chris (September 30, 2011). "DaniWeb Loses Over Half of Traffic: The Panda is Back". webpronews.com.
  15. Crum, Chris (October 4, 2011). "Google Panda Update: DaniWeb Recovers AGAIN". webpronews.com.
  16. Crum, Chris (April 15, 2012). "DaniWeb Hit By Google Again, Following Multiple Panda Recoveries". webpronews.com.
  17. Schwartz, Barry (October 5, 2011). "Google: More Tweaks Coming To Panda 2.5 Update". seroundtable.com.
  18. Google Search Central Live Q&A September 21, 2011 on YouTube
  19. WebmasterWorld: Recovery from Google Changes on 16 Nov 2012

External links[edit]


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