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Do or Die Entertainment

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Do or Die Entertainment
ISIN🆔
Founded 📆13 February 2021; 3 years ago (2021-02-13) in Lagos, Nigeria
Founder 👔Ruth Adjaloko-Danmola
Headquarters 🏙️Lagos, Nigeria
Area served 🗺️
Members
Number of employees
🌐 Websitewww.doordieent.com
📇 Address
📞 telephone

Do or Die Entertainment is a Nigerian record label owned by New York–based Ghanaian businesswoman, Ruth Adjaloko-Danmola.[1][2] Breaking the glass-ceiling into the Nigerian music production industry which is preponderantly dominated by renowned male executives such as Don Jazzy (Mavin Records), Olamide (YBNL Nation), Davido (DMW), Wizkid (Starboy Entertainment) and Audu Maikori (Chocolate City) among several others, Adjaloko-Danmola's Do or Die Entertainment is reputed to be the first record label in Nigeria to be floated by a woman.[3]

The company was founded in 2016 with operations in the United States and Ghana, but it launched its record label in Lagos in February 2021.[3] While Music Production and music promotion are its primary foci, the company also has interests in video and film productions.[4][5]

The record label's in-house producer is Samuel Nzube, also known as Dex Star, and it currently has under its official management upcoming Nigerian singer Adewale Muees Odekoya, otherwise known by his stage name Da Great.[6] The artiste recently released a music single titled Canopy.[3][7]

References[edit]

  1. editor (21 February 2021). "Do Or Die Entertainment Launches in Lagos". THISDAYLIVE. Retrieved 22 March 2021.
  2. "Do or Die Entertainment launches in Lagos". The Sun Nigeria. 28 January 2020. Retrieved 22 March 2021.
  3. 3.0 3.1 3.2 "1st Record Label Owned By A Woman, 'Do OR Die Entertainment' Launches in Lagos". Most Trusted Voice in Music & Afrobeats from Nigeria & Africa | Notjustok. 20 February 2021. Retrieved 22 March 2021.
  4. "Do or Die Entertainment launches in Lagos". Daily Times. 19 February 2021. Unknown parameter |url-status= ignored (help)
  5. "Do or Die Entertainment Launches in Lagos". Vanguard. 20 February 2021. Unknown parameter |url-status= ignored (help)
  6. "Record label, Do or Die Entertainment berths". guardian.ng. Retrieved 22 March 2021. Unknown parameter |url-status= ignored (help)
  7. "Do or Die Entertainment Launches in Lagos". tribuneonlineng.com. Retrieved 22 March 2021. Unknown parameter |url-status= ignored (help)


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