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Ecologi

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Ecologi
MottoOur Earth Needs Your Help
Founder(s)Elliot Coad, Alex Price, and Lucy Jack
Established2019
AddressBristol, United Kingdom
Websiteecologi.com

Ecologi is a UK organisation that provides a subscription-based service to fund environmental projects, with a particular focus on tackling the climate crisis. As of June 2021, Ecologi has nearly 16,000 public and a further 6,000 business members, seeing it plant around 1 million trees every 10 days.[1] [2][3][4][5][6]

Having been described as a "subscription service for the planet", Ecologi allows subscribers to calculate their carbon footprint, with funds then used for planting native trees across a range of global projects; with a particular focus on the planting of mangroves due to their strength in creating carbon sinks.[1] Ecologi has also funded a variety of renewable energy projects, assisting communities in reducing their dependence on high-carbon energy sources.[1] Much like a charity, subscribers are given access to Ecologi's financial and supply chain information, alongside providing users with regular updates regarding the planting of user-funded trees through satellite imagery.[1]

Although Ecologi originally began as a non-profit, constraints possessed by its charity status caused stagnation within its early growth rate.[1] By transitioning to a profit-based business, but continuing to align with the ethos of a charity, Ecologi was able to drastically increase its growth rate to better fulfil its objective of reducing 50% of global emissions by 2040.[7]

Controversies[edit]

Some people argue that planting trees is not a solution.[8][9]

References[edit]

  1. 1.0 1.1 1.2 1.3 1.4 Mellen, Steve (23 June 2021). "Bristol activists to plant millions of trees with investment". BBC News. BBC News. Retrieved 5 September 2021.
  2. "30 UK tech scaleups tackling climate change". Brite Innovation Review. Autumn 2020. Retrieved 2021-09-11.
  3. "Bristol-based climate tech Ecologi picks up £4M to become 'Spotify of sustainability'". UKTN (UK Tech News). 2021-06-17. Retrieved 2021-09-11.
  4. Roig, Estel Farell (2021-01-24). "The Bristol yoga teachers helping to save the planet". BristolLive. Retrieved 2021-09-11.
  5. "Ecologi - Headquarter Locations, Competitors, Financials, Employees". www.cbinsights.com. Retrieved 2021-09-11.
  6. "Tilting Point Teams Up With Ecologi To Plant Real Trees Based On Player Actions In Terragenesis". Games Press. 22 April 2021. Retrieved 2021-09-11.
  7. Casey, Debbie (17 June 2021). "Bristol-based climate technology Ecologi has become "Sustainable Spotify" with £ 4m". Eminetra. Eminetra. Retrieved 5 September 2021.
  8. "Trees on commercial UK plantations 'not helping climate crisis'". the Guardian. 2020-03-10. Retrieved 2021-09-11.
  9. "Opinion: Planting trees to tackle climate change might feel nice, but it could be doing more harm than good". The Independent. 2019-11-19. Retrieved 2021-09-11.

External links[edit]


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