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Gerard Flores

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Gerard Flores at Flicks4Change Film Festival

References[edit]


Gerard Flores
Birth nameGerardo Emanuel Flores
Born (1981-09-03) September 3, 1981 (age 43)
Buenos Aires, Argentina
GenresLatin pop
Occupation(s)
  • Singer
  • songwriter
  • actor
  • producer
InstrumentsVocals
Years active2001–present
Labels
Websitegerardflores.com

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Gerardo Emanuel Flores (born 3 September 1981), known professionally as Gerard Flores, is an award-winning singer/songwriter, producer and actor from Buenos Aires, Argentina.

Early life[edit]

Born and raised in Buenos Aires, Gerard was the youngest of two children. He developed an interest in acting and music at a very young age. Even though he was pretty shy, he always managed to be part of school showcases [1] . But it wasn't after he finished high school, that he was allowed to follow his dream. Gerard was lucky to enroll in a very prestigious art school directed by one of the most amazing singers in Argentina, Valeria Lynch. She was the one who gave him his first big opportunity of being part of a musical.

Career[edit]

Back home, Gerard had a successful career across television, theater and music. He was a daily cast member of the highest rated TV show in Argentina, Susana Giménez (talk show) , recording more than 300 episodes over the span of multiple years. By the time his contract finished with the show, he was recording an electronic tango album 'Gayres' with his duet group 'Kurdha' under Avarecords/Warner Chappell Music Argentina. Prior to his TV career, Gerard toured throughout Argentina as part of the musical 'Lucia la Maga', directed by the celebrated singer Valeria Lynch. After 'Lucia la Maga', he went on to star in six different musicals, each touring throughout Argentina and Latin America.

Gerard left Argentina to take his career to new heights in the US. This move gave him the opportunity to be part of prestigious projects like 'From Dusk till Dawn: The Series' , 'Harbinger_(film)' , 'My Secret Lake' and many national and international commercials. Gerard has also written and produced his own Web-Series 'Just Living: The Web-Series' [2] [3] , which was released on Prime Video and won multiple awards including 'Best Supporting Actor'[4] and 'Best Director'[5], awarded to Gerard Flores.

With a vision of bringing world-class performance to Latin pop music, he set out on the creation of his debut EP, produced by the Latin Grammy award-winner Trevor Muzzy . 'Esta Noche' was the first promotional single of his debut solo album. Released on March 5, 2020, the single has received very positive reviews from music critics like Billboard_Argentina [6] and PopSugar who praised his new sound and the energy on the song. Billboard editor wrote, "The song is a danceable track that catches you with it unique rhythms, which combines pop with EDM and a lyric that invites the listener to leave his or her problems aside to dance all nigh" [7] .

On August 20th of the same year and coming off the success of his debut single 'Esta Noche', Gerard released his first bilingual track, 'Lonely'. A unique fusion of pop, flamenco, and reggaeton, 'Lonely' exudes sensuality and seduction. The theme of the song was inspired by the longing for human contact and while written before the COVID-19_pandemic, it was a very relevant and palpable message during 2020 [8]. “Despite our digital connectedness, people feel more alone than ever,” says Gerard. “The song celebrates the very human need to be together,” he added.[9] . At the same time Gerard was launching "Lonely", he became an advocate voter for the USA presidential elections in 2020. Promoting the 'voto latino' through different media outlets and TV Shows [10] .

'Por Eso Te Amo', Gerard's third single, was released on December 3rd of 2020. A romantic Ballad, full of feeling, with a story of a pure love that transcends the barriers of time, distance, culture and language. 'Por Eso Te Amo' music video expanded its parameters to include those with Hearing_loss[11]. Understanding that ballads can connect with audiences at a much deeper level, Gerard felt it was important that his new song be all inclusive and thus incorporated the written lyrics and Sign_language to his music video [12]. 'Por Eso Te Amo' music video was premiered on December 4th on one of the most prestigious morning shows in Latin America and USA called ¡Despierta_América!, airing on Univision. The awareness Gerard brought to light about the lack of inclusivity in music videos, was covered extensively in the press. Billboard was one of them, once again, naming 'Por Eso Te Amo' one of the '5 Uplifting Moments in Latin Music of the Week (December 5, 2020)'[13]. Uforia_Audio_Network[14], People_en_Español, Los_Angeles_Times, Escuchaz.com [15], and Siempre Mujer [16] were some of the media outlets that also supported 'Por Eso Te Amo' and its message of inclusivity. Gerard and his balad were also featured on 'En Casa con Telemundo' [17] y 'Acceso Total' [18], two of the most popular shows in Telemundo, were he also talked about bullying; a very personal topic and cause for him.


Gerard teamed up with some of the most successful creative in the music industry, he co-wrote 'Esta Noche', 'Lonely' and 'Por Eso Te Amo' with Swedish songwriter Aleena Gibson and Latin Grammy-winner producer and engineer Trevor Muzzy was at the helm of the EP production.

Artistry[edit]

Gerard possesses the vocal range of a tenor. Gerard's work was influenced by his idol, Cher, but also by big stars like Ricky Martin, Jennifer Lopez, and Madonna. According to Gerard, his first crush was the singer and actress Thalía. He has even stated that her live performances were a huge motivation for him to follow a career in entertainment [19]. Chayanne is also another artist that has influenced Gerard's work since the beginning of his career and it's not a casualty that the press has started to see him as his successor. PopSugar editor wrote, "He could definitely be a younger Chayanne — not that there's anything wrong with 50-year-old Chayanne. He definitely brings a distinct, fresh sound that fuses different sub genres of Latin music in a way that connects across cultural lines and language" [20]

Gerard is known for pushing the envelope regarding social issues in all his videos. "'Esta Noche' celebrated dancers with different sexual orientations, 'Lonely' was all about the loneliness during the pandemic and now, with 'Por Eso Te Amo', Gerard brings the attention to people with hearing loss including the written lyrics and sign language on his music video" [21], said Los_Angeles_Times. That's why he is considered an unapologetic maverick by many respected and important media outlets like People_en_Español that said, "Gerard Flores does with his music what no other singers dare to do" [22] and the editor of Musical Notes Global who wrote: "Radiating incredible compassion and love, there is no doubt that Gerard Flores is on track to become one of the top Latin pop artists of the year, and will soon become an inspiring role model and a voice of optimism for anyone who is facing challenges of their own and needs to be reminded of the unique power that they carry with them inside" [23] . Another cause very important to Gerard is the fight against bullying. In many interviews, he mentioned being bullied for many years at school and how music was his savior. "I want my music to empower people, to make them feel beautiful and loved", he said [24] [25] .

Filmography[edit]

Film[edit]

Year Title Role Notes
2015 Harbinger_(film) Kitty US Film debut
2016 Pasadena Nathan Finley Lead role
2018 My Secret Lake [26] Cristian Lead role Prime Video
2020 Urges Carlos Lead role (Release TBD)

Television[edit]

Year Title Role Notes
2007-08 Susana Giménez (talk show) Dandy/Groom Seasons 20 and 21 Telefe
2015 American Crime (TV series) Call center employee Episode Eleven (S1:E11)
2015 From Dusk till Dawn: The Series Scrawny Drifter Episodes: "The Last Temptation of Richard Gecko" (S2:E8) and "There Will Be Blood"(S2:E9)
2017 Just Living: The Series [27] Gustavo Recurring Prime Video
2019 A Merry Christmas Match Francisco Hallmark Channel Original Movie

Discography[edit]

Title Released Label Tracklist
Gayres 2009 Avarecords/Warner Music Group "Mi Buenos Aires Querido" - "La Cumparsita" - "Infiel" - "Los Mareados" -

"Que Nadie Sepa Mi Sufrir" - "Naranjo En Flor" - "A Media Luz" -

"Nada" - "Milonga Sentimental" - "El Último Café (Version Portugués)" -

"Yira Yira" - "Como Dos Extraños"- "Infiel (Version Remix)" -

"La Cumparsita (Version Remix)"


Esta Noche 2020 GEF Productions [28] Single
Lonely 2020 GEF Productions Single
Por Eso Te Amo 2020 GEF Productions Single

References[edit]

  1. "Gerard Flores on 'Wake Up with Miliana Bohorquez'".
  2. "Web-Series on Fire Interview".
  3. "At the Movies on Just Living: The Series".
  4. "Gerard Flores Best Supporting Actor".
  5. "Gerard Flores Best Director".
  6. "Gerard Flores: "Hay que tomar lo que uno tiene y estar orgulloso de eso"".
  7. "Billboard on Esta Noche".
  8. "Gerard Flores triunfa con 'Lonely'".
  9. "Gerard Flores Releases New Bilingual Single 'Lonely'".
  10. "LatinEQUIS: Gerard Flores is Not Lonely".
  11. "Entrevista Gerard Flores, nos habla del lenguaje de las manos - El Aviso Magazine".
  12. "Por Eso Te Amo Music Video".
  13. "5 Uplifting Moments in Latin Music This Week (December 5)".
  14. "Uforia #NewMusicFriday Picks: ¡Comenzando las fiestas navideñas con música nueva!".
  15. "Gerard Flores nos vuelve a sorprender con su nuevo sencillo".
  16. "Gerard Flores lanza "Por eso te amo", pensada en las personas con discapacidad auditiva".
  17. "Gerard Flores combate el bullying con su arte - Telemundo".
  18. "La música de Gerard Flores - Acceso Total Telemundo".
  19. "Gerard Flores on Pangea City".
  20. "You're Welcome For Introducing You to Gerard Flores, the New Singer You Want to Keep on Your Radar".
  21. "Gerard Flores extiende su propuesta musical inclusiva - LA Times".
  22. "Gerard Flores hace con su música lo que pocos cantantes se atreven a hacer. ¿Qué es? - People en Español".
  23. ""I Wanted to Make an Anthem": Argentine Singer-Songwriter + Actor Gerard Flores Talks Debut Single 'Esta Noche'".
  24. ""El arte es sanador": Gerard Flores".
  25. "Gerard Flores le da una nueva interpretación a la música pop latina".
  26. "My Secret Lake on Amazon Prime Video".
  27. "Just Living: The Series on Amazon Prime Video".
  28. "Meet Gerard Flores of GEF Productions in Hollywood".

External links[edit]



Category:1981 births Category:Living people Category:People from Buenos Aires Category:People from Argentina Category:Latin music musicians Category:Latin pop singers Category:Argentine singers Category:Argentine pop singers Category:Argentine record producers Category:Argentine emigrants to the United States Category:Argentine producers Category:Argentine male actors Category:Argentine male writers Category:Actors from Buenos Aires


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