Gregory T Short
| Gregory T Short | |
|---|---|
| Born | August 31, 1976 Sydney, Australia |
| 🏡 Residence | United States |
| 🏳️ Nationality | Australia |
| 🏳️ Citizenship | Australia |
| 🏫 Education | Law, University of Queensland |
| 💼 Occupation | President |
| 👔 Employer | IEP |
| Notable work | The Billion Dollar Paperclip |
| Board member of | EEDAR, The Art Revolution, DataDNA |
| 🏅 Awards | Disruptive Innovator Finalist 2014, Top Tech Exec Finalist 2013, Webby Finalist 2006 |
| 🌐 Website | gregoryshort |
Gregory Short is a veteran of the interactive entertainment industry and currently employed as the President of IEP.[1] He is most known for his contributions to video game research and insights as a founder of EEDAR,[2] and as the author of the book, The Billion Dollar Paperclip.[3]
Background[edit]
Born in Sydney, Australia on August 31, 1976. Gregory Terence Short grew up in Sydney until 1989 when his family moved to the Gold Coast area in Queensland. An award winning public speaker during his high school education at Marymount College, he also served as Vice-Captain. Short led his school team to victory in the 1994 Bond University National Mooting Championship.[4] Short furthered this academic pursuit, graduating from the University of Queensland in 2001 with a bachelor degree in law. During his law studies, Short started his first company, the web-site network Casters Realm[5] and with its initial success, launched an influential career within the video game industry. Short moved to Southern California in 2001 where he was married in 2003.
Career History[edit]
Short founded Casters Realm in 1999, an online MMORPG network site that provided information for consumers on Everquest and expanded to games such as Shadowbane, Jumpgate, Asherons Call, World of Warcraft, EverQuest II, Vangaurd, Lord of the Rings Online, Conan, Gods and Heroes, and Tabula Rasa.[5]
Short sold the company to the UGO Network in 2004 when he concluded an exclusive licensing deal with Sony Online Entertainment[6] for technologies developed by his second start-up: Guildz.Com Inc.[7] During his contract period Mr. Short was hired by Sony Online Entertainment to be their Director of Web Presence in 2004. Short oversaw the creation of the Station Players and Station Exchange services, pioneering new business models and revenue opportunities previosuly unavailable in MMOG's prior to his tenure. Short has been a frequent commentator in the area of micro-transactions and virtual good sales.[8][9]
By the time Short left Sony Online Entertainment to work on his next start-up in 2007 he had been promoted Director of Platform Product Management. Short co-founded Electronic Entertainment Design and Research (EEDAR) with Geoffrey "GZ" Zatkin in 2006. After a two years of research and development, EEDAR began offering commercial services in 2008. EEDAR is a world leading research firm focused on providing interactive entertainment companies with due diligence and objective data. Mr. Short represented EEDAR's analysis at numerous video game conferences including GDC Europe, Game Connect Asia Pacific, DICE, and MI6 Game Marketing Conference.
In addition to EEDAR Short founded a consulting company for big data known as DataDNA.[10] In his role with DataDNA Short has presented at numerous big data conferences ranging from general strategy[11] to the insurance industry.[12]
In 2014 Short announced that he was moving to a non-executive role at EEDAR with the appointment of new CEO Robert Liguori.[13] Later that year, Short announced his appointment as President of IEP, a career development association for the interactive entertainment industry with an advisory board of more than 25 of the video game industry's leading executives.[14]
Author[edit]
In 2013, Short authored The Billion Dollar Paperclip: Think Smarter About Your Data and was published by Madeleine Books. The work was a reflection on learnings from his years developing EEDAR's contextual analytics services. The book won a Silver Medal in the 2014 Axiom Business Book Awards Business Technology category.[15] Reviews were favorable on the work, especially in its accessibility to both experts and novices of data.[16]
Notable appearances[edit]
- In 2014 Short claimed that by 2018 over 50% of all console game sales would be delivered digitally.[17]
- In 2011 Short highlighted the importance of media convergence and transmedia experiences at the LA Games Conference.[18]
- In 2010 Short correctly predicted that engaging story and narrative elements would be an enormous factor in the growth of video games in the near future.[19] Games such as Uncharted, The Last of Us, and Elder Scolls: Skyrim were strongly acclaimed for their rich story.
- As Australian game conference Game Connect Asia Pacific 2010 keynote speaker, Short provided an optimism to the industry's recession woes. “More than 11,400 people [in the game industry] worldwide lost their jobs from October 2008 to December 2009," said Short, "... Even though we saw a ton of people lose their jobs, guess where they’ve gone? They’ve taken their expertise ... and they’re building awesome games and they’re self-publishing.” Short went on to claim that Cloud gaming and online distribution won't sweep retail out right away, but that it will claim an ever larger share of the market.[20]
- At GDC Europe 2010, Short correctly predicted that the social gaming industry was on the verge of collapse. "We can't evolve social games fast enough," said Short. "People are now looking for a richer gaming experience.".[21] The stunning drop in Zynga after their IPO confirmed his predictions as social revenues dwindled.[22]
- In 2009, Short told news website IndustryGamers.com that sales from Resident Evil 5 was boosted by "a good-sized marketing budget and a strong marketing team helped the title greatly." despite a mediocre response by gamers.[23]
- In 2009 Short told the Game Business Law conference at SMU that there is enormous need to reduce rework in game development to increase profitability and overall game quality.[24]
- In 2008 Short presented at the Mi6 Game Marketing conference advising for Achievements and Downloadable Content to be considered during the initial game development process and not slapped on as afterthoughts.[25]
- In 2007 Short noted that the Wii and motion based gaming had been a disruptive innovation focusing on a new consumer experience at an accessible price-point.
References[edit]
- ↑ https://www.iepro.com/mediakit www.iepro.com
- ↑ "EEDAR Management and Executive Team". eedar.com.
- ↑ http://www.amazon.com/The-Billion-Dollar-Paperclip-Smarter/dp/098974261X
- ↑ http://bond.edu.au/faculties/law/events-and-competitions/high-school-mooting-competition/competition-history/index.htm
- ↑ 5.0 5.1 "Watch Castersrealm Video". OVGuide.
- ↑ "A Changing of the Guard". sony.com.
- ↑ "Guildz.Com Online Community Management Service". WarCry. 22 July 2003.
- ↑ "eBay bans auctions of virtual goods". CNET. CBS Interactive.
- ↑ "Selling fantasy-world assets for profit raises real-life concerns". The Paramus Post - It's Your Time.
- ↑ http://www.datadna.com/#!expertise/ch4v
- ↑ http://www.datadrivenbiz.com/enterprise-data-leadership/conference-agenda.php
- ↑ http://www.datadrivenbiz.com/insurance-analytics/pdf/brochure.pdf
- ↑ "EEDAR appoints new CEO". GamesIndustry.biz.
- ↑ "IEP / IEP Advisory Board". iepro.com.
- ↑ "Independent Publisher: THE Voice of the Independent Publishing Industry". Independent Publisher - feature.
- ↑ http://www.amazon.com/The-Billion-Dollar-Paperclip-Smarter/product-reviews/098974261X/ref=cm_cr_pr_fltrmsg?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending
- ↑ "Marketers have to adapt as half of all console game sales go digital". VentureBeat.
- ↑ Dennis Nishi. "Industry Heavyweights Say the Future of Gaming is Console-less". WSJ.
- ↑ "DICE 2010 Video: EEDAR's Greg Short & Geoffrey Zatkin". G4tv.com.
- ↑ Saul Alexander. "Gamasutra - GCAP: EEDAR's Short Gives Games a Silver Lining". gamasutra.com.
- ↑ "EEDAR: Cloud gaming could kill Farmville". MCV UK.
- ↑ "Zynga stock crashes: Burst bubble gives new meaning to OMGPOP". Slate Magazine.
- ↑ http://www.industrygamers.com/news/eedar-marketing-key-to-resident-evil-5-success/
- ↑ N. Evan Van Zelfden, Staff. "Gamasutra - Short: Inside Game Development's Profitability Challenge". gamasutra.com.
- ↑ Chris Remo. "Gamasutra - MI6: EEDAR Talks DLC, Achievement Nirvana". gamasutra.com.
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