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HEWI London

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HEWI London
HEWI logo.jpg
IndustryClothing retail
Founded 📆2011
Founder 👔
Headquarters 🏙️London, UK
Area served 🗺️
Key people
  • Sharon Wolter-Ferguson (CEO & Founder)
  • Stuart Higgins (Non-Executive Director)
  • Richard Price (Non-Executive Director)
  • Simon Wreckham (Non-Executive Director)
  • Sir John Hegarty (Non-Executive Director)
  • Tom Teichman (Chairman)
Products 📟 Clothes, Shoes, Accessories
Revenue🤑 £4.5million (2016)
Number of employees
🌐 Websitehttps://www.hardlyeverwornit.com/
📇 Address
📞 telephone

HEWI London is a global online marketplace, focusing on luxury and designer items for buying and selling. The company offers menswear, womenswear, children's clothing, bags, shoes and accessories, and targets the high fashion market. Membership is available to everyone.

The name is an abbreviation of Hardly Ever Worn It, the company's former name. A re-brand was undertaken by Alan Aboud, previously of Zara and ASOS.


Beginning as a concept in 2009, Hardly Ever Worn It was formed in 2011 by Sharon Wolter-Ferguson. She was inspired by being asked by one of her friends "How much money is trapped in your wardrobe?".

Previous logo before 2016 rebrand

To grow the business, Wolter-Ferguson, with a group of investors including fund manager Artemis and advertiser Sir John Hegarty investing over £1 million, primarily in technology.[1]

One year later, hardlyeverwornit.com was created and launched by Sharon, along with her two daughters, Natalya and Tatiana at their home in Marylebone, London. The site sold 600 of Sharon's own belongings to start, with subsequent years seeing it now sell £15 million worth of items, and having 17 people in employment at its base in Manchester Square, London.

October 2016 saw the company take on it's current guise as HEWI London, operating as Hardly Ever Worn It since 2012.


Initially selling 600 of Sharon Wolter-Ferguson's own items, the company has a 76 per cent year-on-year growth rate, turning in over £4.5 million a year.[2]


HEWI has received high levels of attention in the press in recent years. The Telegraph,[3] Harpers Bazaar[4] and The Daily Mail[5] including the site in lists of 'best of' fashion resale sites, with El Pais naming it number one.[6]

Sharon Wolter-Ferguson's person profile has also risen in recent years. Launching the company after divorcing and moving away from Monaco and back to London, she had zero business experience.[7] Ultimately, she found herself setting up HEWI, and the rest is history.

Key figures[edit]

Sharon Wolter-Ferguson is the CEO and Founder of HEWI. Sir John Hegarty, an advertising consultant, acts as the company's Non-Executive Director , along with Stuart Higgins (PR Consultant and former newspaper editor), Richard Price and Simon Wickham also the company's Non-Executive Directors. Tom Teichman, founder of lastminute.com and Moshi Monsters, acts as Chairman.


  1. Frost, Maisha (3 May 2016). "Designer discount fashion site Hewi London opens up A-list luxury to all shoppers".
  2. "My lightbulb moment: Retailer Sharon Wolter-Ferguson".
  3. Fleming, Molly. "Deal watch: second-hand clothes".
  4. "The best designer resale sites". 23 April 2017.
  5. "Liz Jones Fashion Therapy: If you want vintage designer style for a snip, try these two brilliant new websites".
  6. "Las 5 mejores tiendas para comprar lujo de segunda mano en Internet". 3 March 2016.
  7. Holt, Bethan. "Meet Sharon Wolter-Ferguson, the shopaholic clearing out celebrity wardrobes- and selling them to us". Telegraph.

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