Home Leisure Direct
| ISIN | 🆔 |
|---|---|
| Industry | Online retail, Game Room |
| Founded 📆 | 2007 |
| Founder 👔 | |
| Headquarters 🏙️ | , , UK |
Area served 🗺️ | |
Key people | Andy Beresford, Managing Director [1] Michelle Beresford, Co-Founder[1] |
| Products 📟 | Pool (cue sports), Pinball, Snooker, Table tennis, Arcade machines, Jukeboxes |
| Members | |
Number of employees | |
| 🌐 Website | homeleisuredirect.com |
| 📇 Address | |
| 📞 telephone | |
Home Leisure Direct is a games room retailer headquartered in Bristol, United Kingdom.
The company was founded in 2007 as an e-commerce retailer of pool tables, and has since expanded to become a UK market leader with two showrooms displaying a wide range of home leisure products.[1][2]
History[edit]
Husband and wife, Andy and Michelle Beresford initially founded Home Leisure Direct in 2007, and began trading in 2008.[2][3] By 2010 the business expanded to a showroom near the village of Elberton, Gloucestershire, and Andy left his position as Director at Phones4U to concentrate on the business full-time.[1][4]
In 2012, the company expanded to a second showroom to concentrate on luxury products, and undertook a rebrand and launch of a new website.[2][5] The same year the company announced they were to become the Official Gamesroom Retailer for Jack Daniel's, launching a range of custom pool table cloths, as well as branded football tables and pool tables.[6]
By the end of 2012, Home Leisure Direct had been announced as Official Partners of both the UK's Nine-ball GB9 Pool League, and the Eight-ball pool IPA League.[7][8] They also announced that they were to become Official Sponsor of Gareth Potts, 3 time eight-ball pool World Champion.[9]
Throughout 2013 and 2014, Home Leisure Direct announced partnerships with a range of Premier League Football Teams,[1] including Manchester United F.C., Liverpool F.C., and Chelsea F.C., and also began listing items through various team's Official Webstores.
In 2014 they were announced as Official Sponsor for the British Foosball Association.[10] The company's expanded activity on YouTube also gained popularity, with their official account hosting over 300 videos detailing product reviews, 'How to Play' guides, buying advice, and tournament footage.[1]
As of 2015, the company has 15 employees, and has expanded to include a central Sales and Customer Service office, as well as two dedicated showrooms with the largest range of games room products on display in Europe.[4] The company's award-winning website also has lists over 1,900 products.[11]
Awards and recognition[edit]
- 2013: The Direct Commerce Readers’ Choice Award - Venda Direct Commerce Retail Awards.[12]
- 2014: Small eCommerce Retailer of the Year - eCommerce Awards.[13]
- 2014: Best Leisure, Entertainment & Sport eCommerce - eCommerce Awards.[13]
- 2014: Best Website - ECMOD Direct Commerce Awards.[11]
- 2014: Best Online Business of the Year Award - Federation of Small Businesses[4]
- 2015: Gold Trusted Merchant - Feefo Trusted Merchant Awards.[14]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Theo Walcott and Ant and Dec among customers of Bristol retailer Home Leisure Direct". May 28, 2014. Retrieved 24 February 2015.
- ↑ 2.0 2.1 2.2 "Home Leisure Direct wins Direct Commerce Readers' Choice Award". 9 June 2013. Retrieved 24 February 2015.
- ↑ "Home Leisure Direct Offer an Award Winning customer Experience". 14 June 2014. Retrieved 24 February 2015.
- ↑ 4.0 4.1 4.2 "Bristol Based Pool Enthusiast Turns Online Ordering Disaster into the UK's Best Online Business" (PDF). Cite error: Invalid
<ref>tag; name "FSB14" defined multiple times with different content - ↑ "Home Leisure Direct -Direct Commerce ECMOD "Best Website" Winner 2014". Retrieved 24 February 2015.
- ↑ "Jack Daniel's chooses Home Leisure Direct". 2 June 2012. Retrieved 24 February 2015.
- ↑ "A message from Home Leisure Direct". 12 August 2013. Retrieved 24 February 2015.
- ↑ "An introduction from Home Leisure Direct". 1 November 2013. Retrieved 24 February 2015.
- ↑ "Gareth Potts".
- ↑ "The British Foosball Association Sponsor List". Retrieved 24 February 2015.
- ↑ 11.0 11.1 "Winners Announced for ECMOD Direct Commerce Awards".
- ↑ "CMOD2013 AWARDS". Retrieved 24 February 2015.
- ↑ 13.0 13.1 "eCommerce Awards for Excellence 2014 Winners". Retrieved 24 February 2015.
- ↑ "Home Leisure Direct Reviews". Retrieved 24 February 2015.
External links[edit]
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