ID Fresh Food
iD Fresh Food is a south Indian ready-to-cook food product manufacturer. The company was setup in Bangalore in the year 2005 by PC Musthafa, Shamsudeen TK, Abdul Nazer, Jafar TK and Noushad TA.[1][2]
History[edit]
In 2005, PC Musthafa and his cousins, Shamsudeen TK, Abdul Nazer, Jafar TK and Noushad TA set up iD Fresh Food in Thippasandra, Bangalore. The company began as a small operation from a kitchen in Thippasandra, offering trials with fresh batches of batter. In 2006 the company made its first sale.
In 2007, Idly Dosa Batter factory – was set up. The factory began operations from Hoskote, Bangalore. In 2010, iD Fresh Food began operations for their Malabar Parota. It was in 2012 that the company expanded their production and processes to Hyderabad and Mumbai.
In 2013, iD Fresh Food went international by setting up their processes in Dubai. Starting with Malabar Parotas, the company experienced sales especially among the south Indians there.[citation needed] The company expanded to cover Coimbatore and Cochin in 2016, and simultaneously introduced their Rava Idly Batter (originally called Udupi-style idly batter).
2017 the business launched its first superfood product – the Ragi Idly Dosa Batter. Only available in Bangalore and Mysore.[3] [4]
References[edit]
- ↑ Business, Outlook. "iD's Magic". outlookbusiness. Retrieved 2018-01-29.
- ↑ "How a coolie's son set up a Rs 100 crore company". Rediff. Retrieved 2018-01-29.
- ↑ "iD Fresh Food has built a brand out of ready-made idli-dosa batter | Forbes India". Forbes India. Retrieved 2018-01-29.
- ↑ "Batter-maker iD to invest ₹100 cr in three world-class plants; eyes new markets". @businessline. Retrieved 2018-02-01.
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