Igor Beuker
| Igor Beuker | |
|---|---|
 | |
| Born | 1970 Amsterdam, Netherlands |
| 🎓 Alma mater | Erasmus University Rotterdam |
| 💼 Occupation | |
| 🌐 Website | Igor Beuker website |
Igor Beuker (born 1970))[1] is a Dutch public speaker and marketer. He is the founder of LaComunidad which was acquired by GroupM, a subsidiary of WPP, in 2008. He has spoken at numerous conferences including the Webit Global Series and Exact Live.
Career[edit]
Beuker graduated from Erasmus University Rotterdam.[2] After graduating, he held executive jobs for Scoot, TeliaSonera, and Telefonica O2.[3] In 1997, he joined the Interactive Advertising Bureau and became chairman in 2002. He would step down as chairman on January 1, 2007.[4]
In 2003, he founded the marketing agency, LaComunidad, which developed the proprietary ViralTracker technology. LaComunidad was acquired by GroupM, a WPP subsidiary, in February 2008.[5] Later in 2008, Beuker launched a global social media marketing agency called, SocialMedia8 under LaComunidad.[6]
In 2009, SocialMedia8 partnered with Mindshare (another WPP subsidiary). As an executive with SocialMedia8, Beuker oversaw marketing strategies for companies such as Nike, Heineken, and others.[7] In 2012, Beuker became Mindshare's Global Chief Social Officer.[3] He has gone on to speak on social media marketing topics at numerous conferences and seminars including at the Webit Global Series, Google Zeitgeist,[8] Emerce Engage,[9] and Exact Live,[10] among others.[11]
References[edit]
- ↑ "'Reclamespotje van Blokker is lippenstift op een varken'" (in Dutch). DeOndernemer. July 25, 2016. Retrieved 26 February 2018.CS1 maint: Unrecognized language (link)
- ↑ "Het wordt tijd dat Facebook en Twitter sociaal worden" (in Dutch). 7Ditches. 14 August 2014. Retrieved 27 February 2018.CS1 maint: Unrecognized language (link)
- ↑ 3.0 3.1 "SocialMedia8 founder Igor Beuker is Mindshare's first global chief social officer". Campaign India. 15 June 2012. Retrieved 26 February 2018.
- ↑ Derksen, Marco (6 November 2006). "Igor Beuker na tien jaar weg bij IAB Nederland" (in Dutch). MarketingFacts. Retrieved 26 February 2018.CS1 maint: Unrecognized language (link)
- ↑ Derksen, Marco (7 February 2008). "LaComunidad overgenomen door GroupM (WPP)" (in Dutch). MarketingFacts. Retrieved 27 February 2018.CS1 maint: Unrecognized language (link)
- ↑ van den Broek, Matthijs (22 August 2008). "Igor Beuker (LaComunidad) over SocialMedia8" (in Dutch). MarketingFacts. Retrieved 27 February 2018.CS1 maint: Unrecognized language (link)
- ↑ Leahul, Dan (10 June 2009). "WPP launches Mindshare social media venture SocialMedia8". Campaign. Retrieved 27 February 2018.
- ↑ "Igor Beuker: "What Webit has achieved is phenomenal in my eyes"". Webit. 19 September 2014. Retrieved 27 February 2018.
- ↑ Tuk, Yoshi (21 December 2017). "Igor Beuker: 'Inhaalrace innovatie van corporates is verbeelding'" (in Dutch). Emerce. Retrieved 27 February 2018.CS1 maint: Unrecognized language (link)
- ↑ Sprado, Annemiek (15 November 2017). "Ceo Robinson spoort op Exact Live aan tot anders denken" (in Dutch). Computable. Retrieved 27 February 2018.CS1 maint: Unrecognized language (link)
- ↑ "EFactor and Serial Entrepeneur Igor Beuker host free seminars about emerging marketing on Curaçao and Aruba". Curaçao Chronicle. 16 March 2016. Retrieved 27 February 2018.
External links[edit]
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