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GroupM

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GroupMGroupM
Logo-download-01.png
IndustryAdvertising and marketing
Founded 📆2003
Founder 👔
Headquarters 🏙️3 World Trade Center, New York, New York, U.S.
Area served 🗺️
Key people
Christian Juhl (CEO from 1 October 2019)
Members
Number of employees
Over 36,000 (2020)
ParentWPP Group plc
Websitewww.groupm.com
address
telephone

GroupM is the world's largest advertising media company, by billings. Headquartered in New York City, the company has over 36,000 employees and 400 offices in over 100 countries.

History[edit]

GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies, including Mindshare, MediaCom, Wavemaker, Essence Global, and m/SIX, as well as specialty businesses Xaxis, Finecast, Motion Content Group, and Kinetic. Regional businesses include Greenhouse Group, QUISMA, Outrider, Catalyst, Neo, Quasar, Movent, Vocanic, and Plista.

Essence Global’s CEO, Christian Juhl, takes over from Kelly Clark as GroupM CEO from 1 October 2019.[1]

In March 2020, GroupM acquired Sandtable, a UK-based behavioral analytics firm and becomes the first media agency group to purposefully invest in Agent Based Modeling.[2][3][4]

Operations[edit]

The company handles over 30% of the world's media billings, making it the world's largest media investment management operation. Christian Juhl is Global CEO of GroupM and manages the worldwide operations, including the management of GroupM's agencies worldwide.

All of GroupM's agencies are independent global operations. GroupM works as a parent and collaborator in activities such as trading, content creation, digital advertising, finance, proprietary tool development and other business-critical capabilities.[5]

Through its agencies, GroupM offers advertising media selection services including: media planning and media buying, branded content, digital media, ROI and consumer research, internet marketing (digital, direct, search), content creation, social media marketing, out-of-home advertising and entertainment, sponsorship and sports marketing.[6]

Portfolio of Businesses[edit]

  • Mindshare
  • MediaCom
  • Wavemaker
  • Essence
  • m/SIX
  • Xaxis
  • Motion Content Group
  • Finecast
  • Kinetic
  • Neo Media World
  • Catalyst
  • Greenhouse Group

References[edit]

  1. "Christian Juhl becomes global GroupM CEO". PPC Land. 2019-07-28. Retrieved 2019-12-24.
  2. Magazine, Adobo (2020-03-06). "New Business: GroupM Becomes First Media Agency to Invest on ABM, as they Announced the Acquisition of Sandtable". adobo Magazine Online. Retrieved 2020-03-18.
  3. "WPP acquires data science firm Sandtable to 'deepen' tech offering". The Drum. Retrieved 2020-03-18.
  4. "WPP Acquires Data Science Firm Sandtable". Bloomberg.com. 2020-03-05. Retrieved 2020-03-18.
  5. GroupM company website
  6. GroupM Company Profile - WPP

External links[edit]


This article "GroupM" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:GroupM. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.


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