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IndustryMarket Research
Founded 📆2014
Founder 👔
Headquarters 🏙️Encino, CA, USA
Area served 🗺️
Key people
Matt Dusig (Managing Director, Co-founder)
Gregg Lavin (Managing Director, Co-founder)
George Llorens (Managing Director, Co-founder)
Products 📟 InnovateMR (
Pegasus (
Number of employees
📇 Address
📞 telephone

InnovateMR is a global sampling technology firm, offering online market research insights featuring consumer and B2B audiences.

The company supports operations in over 90 countries, and was named a Participant Engagement Champion by the Global Research Business Network in 2018.[1]


InnovateMR was established in 2014 by goZing and uSamp founders Matt Dusig,[2] George Llorens, and Gregg Lavin.

In 2018, InnovateMR launched Pegasus,[3] a self-serve sampling platform allowing clients to purchase sample and field research projects directly from a web interface.

Products and Services[edit]

InnovateMR maintains online panels encompassing B2B and consumer audiences. The company offers targeting via respondent profiles featuring information on purchasing behaviors, online activities, and personal and professional preferences.[4]

The company's self-serve DIY research platform, Pegasus, allows businesses to specify, price and populate online research surveys independently. The platform offers real-time pricing and feasibility, and integration with survey authoring tools.

  1. "Participant Engagement 2018 GRBN". Retrieved May 29, 2019.
  2. "Matthew Dusig Overview". Retrieved May 29, 2019.
  3. "InnovateMR Rolls Out 'Pegasus' Self-Serve Platform". Retrieved May 29, 2019.
  4. "GreenBook Directory InnovateMR". Retrieved May 29, 2019.

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