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Joel Bravette

From EverybodyWiki Bios & Wiki

Joel Bravette
Jay Brave.jpg Jay Brave.jpg
Picture taken in Shoreditch, London 2017
Other namesJay Brave
💼 Occupation
Entrepreneur, media personality, performer, activist and broadcaster

Joel Bravette is a London-born entrepreneur and media personality.[1] He is also known by his stage name Jay Brave as a performer, activist and broadcaster.[2] For World Vegan Day in 2017, he released a veganized parody of Stormzy’s hit Shut Up which went viral, bringing him to wider national attention.[2] This was followed by an interview for the BBC’s Food Programme.[3]

He is currently a trustee of The Vegan Society.[4]

He is the founder of the Black In The Open (BITO) Institute, a non-profit organisation using data and other metrics to create social change.[5][6]


In 2003, while attending university in Leeds, he self-financed and launched his own club venue, Mamyle.

In 2007, to coincide with the 200th anniversary of the UK’s abolition of the slave trade, Bravette co-founded the Centre for British African Caribbean Studies (CBACS) with his mother, National Teaching Fellow and author, Dr. Gloria Gordon at London South Bank University.[7]

As part of his CBACS activism and outreach, Bravette went on to create the True Story project which included his own poetry, photography and filmmaking as well as collaboration with sculptor and artist, Christy Symington. This display was exhibited at the Menier Chocolate Factory, the Keyworth Building and as part of the inaugural London Design Festival.

In 2009 he co-founded an online news and media platform called the Urban Times with a group of UCL graduates.[8]

In 2016, Bravette went vegan and decided to further develop his longtime pseudonym, Jay Brave, into a fully fledged character and public figure.[9]

He began broadcasting for the BBC, Manoto TV and specialised vegan channels.[10] He also took on the role of Youth Ambassador for the Made In Hackney charity and Community Kitchen.[11]

Bravette worked on the Great Green Wall project as part of his presentation at the London Eco Film Festival 2019 and speaking on homegrown solutions as a panel host for the Tate Modern.[12]

He founded a cannabis consultancy, Metacanna,[13] which, in partnership with the Cannabinoid Trust, debuted by creating and hosting a sell-out event at the UK’s first European Cannabis Week.[14]

During this time, Bravette consulted in Sweden for the Radisson Blu Royal Park in Stockholm to transform it to a fully vegan and carbon neutral operation.[15] As part of the executive steering team, he participated in the Green Debate at the World Economic Forum 2020 in Davos raising international interest and finance for the project.[16]


  1. "Seven reasons why people are going vegan".
  2. 2.0 2.1 Clarke-Billings, Lucy (1 November 2017). "Vegan rapper releases hilarious remake of Stormzy hit song Shut Up". Daily Mirror.
  3. "The Food Programme: Young and Vegan".
  4. Cooke, Rachel; Cumming, Ed; Dent, Grace; Donegan, Lawrence; Granleese, Bob; Hayward, Tim; Jenkins, Allan; Kale, Sirin; Lewis, Tim; McWhinnie, Lindsey; Missing, Sophie; O'Neill, Holly; Overton, Tom; Saladino, Dan; Tait-Hyland, Molly; Twitty, Michael; Vickery, Matthew; Robson, David Williams Design by Joshua. "The OFM 50: everything we love in the world of food right now". The Guardian.
  5. "EXCLUSIVE: Artist And Entrepreneur Jay Brave Opens Up About Veganism And Identity". Plant Based News. 21 June 2018.
  6. "Brighton 2019 VegfestUK".
  7. "Dr Gloria Gordon: National Teaching Fellow 2002".
  8. "Kristian von Hornsleth: the artist burying his masterpiece". The Telegraph.
  9. "We Asked Vegans If They Should Be Given the Same Protections as Religious People".
  10. "Our Ambassadors". Made In Hackney. 2021.
  11. "Our Ambassadors | Made In Hackney". 2020.
  12. "London Eco Film Festival comes to London this weekend". Voice Online. 29 October 2019.
  13. "Home Grown: Food and the Local: Panel Talk – Talk at Tate Modern".
  14. "Letter from the Founder". Metacanna.
  15. "How World Vegan Day was celebrated around the world". The Vegan Society.
  16. "Royal Park - the luxury of the future". Livsstilsportalen (in svenska). 16 September 2019.

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