K.V. Sridhar, popularly known as Pops, is the founder and Chief Creative Officer of the Hyper Collective advertising agency. He has an experience of more than 40 years in the advertising industry. He is also the author of the book called, ‘The 30 Seconds Thrillers’, a book on the behind the scenes of popular ads from the past 30 years of Indian advertising.
Early life and education
Pops was born in Hyderabad in 1958, He graduated in Botany, Zoology and Chemistry from the Osmania University, Hyderabad, after which he enrolled to study art at the Ideal School of Art, in Gulbarga, Karnataka. His father K Venkateshwara Rao was a government official and sportsman playing Hockey and Football. His maternal grandfather, Vinnakota Ramanna Pantulu who was a cinema actor, theatre artist, playwright and a lawyer has a great influence in his growing up years.  Pops has worked as a medical representative, trained art teacher, set designer for movies, simultaneously conducted group and solo exhibitions of his fine arts work and worked as a billboard painter for Bollywood movies.
In 1978 Pops started working part time for his cousin’s graphic design shop. He learned all the technicalities of design there, but his first job in advertising was at Advertising and Sales Promotion (ASP). After 2 years in ASP he handled the office of a Kochi based advertising agency in Hyderabad. After this, he soon moved on to set up his own agency, sold it after few years, went back to painting in GOA where he made 140 landscapes in eight months. He then finally moved to advertising and worked with Ulka (Now Draftfcb+Ulka) in Hyderabad and then JWT in Bangalore as an art director. In 1990 he went on to work with Enterprise Advertising as a creative director, then in 1992 he joined Lintas India, 1994 he joined Chaitra Leo Burnett as Executive Creative Director, year 2000 he joined Lowe India, in 2003 he spend his longest period in advertising with Leo Burnett as a Chief Creative Officer India Sub Continent, in 2014 he joined digital marketing and advertising agency SapientNitro as its Chief Creative Officer India and in 2016 he found Hyper Collective, a cross-disciplinary marketing and advertising collaborative firm. He currently heads this as its Chief Creative Officer. 
Advertising campaigns and contributions
Sridhar lead the creation of the award winning Gandhi font, an alphabetical font in the 10 languages that has the trademark Gandhi glasses subtly incorporated into every letter.  He is a trustee of Population First, a communication and advocacy initiative. 
- "HyperCollective". Retrieved 30 January 2018.
- Bapna, Amit (12 March 2017). "K V Sridhar's Hyper Collective ready to roll-out with 21 collaborators". Economic Times. Retrieved 30 January 2018.
- "30 Second Thrillers". Bloomsbury Publishing. Bloomsbury Publishing plc. Retrieved 30 January 2018.
- Neogy, Sarmistha. "The Genius That Is KV Sridhar: 10 Things You Would Want To Know About Pops". exchange4media.com. Exchange4media. Retrieved 30 January 2018.
- Sridhar, K.V. "A Son's Father". kvpops.com. WordPress.com. Retrieved 30 January 2018.
- Sharma, Preksha. "My Life off Advertising: KV Sridhar (Pops)". kyoorius.com. Retrieved 30 January 2018.
- Shah, Gouri (17 Oct 2016). "Ad guru K.V Sridhar to leave SapientNitro, start new venture". HT Media Ltd. Retrieved 30 January 2018.
- Joshi, Devina (1 October 2010). "Why Leo Burnett is 'fontly' remembering Gandhiji". afaqs!. Retrieved 30 January 2018.
- "The Intercontinental Advertising Cup (The Cup) / ICAC by ADC*E, Golden Drum, AdFest, FIAP 2012 Winners Archive". adforum.com. AdForum. Retrieved 30 January 2018.
- "KV Sridhar Biography". flameawards.com. FLAME AWARDS ASIA. Retrieved 30 January 2018.
- "Board of Trustees, Life Patrons and Advisory Committee, Spokesperson". populationfirst.org. Population First. Retrieved 30 January 2018.
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