Karleen Roy
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| Karleen Roy | |
|---|---|
| Born | December 17, 1980 St. Louis, Missouri |
| 💼 Occupation | |
| Known for | Founder and CEO of The Vanity Group, and creator of Grit Before the Gram and Owning the Block |
| 🌐 Website | https://www.karleendroy.com/ |
| Twitter= | |
Karleen Roy is a multi-hyphenate[clarification needed] media personality and founder and CEO of The Vanity Group. Her company produces customized events for music and celebrity clients and collaborates with entertainment and beauty companies. Roy produces her own annual programs benefiting women, Grit Before the Gram and Owning The Block.
Early Life and Career[edit]
Born in St. Louis, Missouri, Roy moved to Memphis, Tennessee, when she was eight. She studied at Howard University in Washington, D.C., graduating in 2004 with a degree in sociology and minor in public relations..[1][2]
Later that year, Roy arrived in New York and began her career in the entertainment industry as an intern at Def Jam Recordings.[3] In 2005, she was hired by Compound Entertainment as an artist management coordinator, where she helped represent American singer-songwriter Ne-Yo.[citation needed] The same year, she joined the Legacy Music division of Sony Music Entertainment as a copyright coordinator.[citation needed]
Roy also volunteered at hip-hop artist company Violator Management in the evenings until, in 2006, she became senior executive assistant to Sean Combs at Bad Boy Entertainment.[1][2]
The Vanity Group[edit]
After a half-decade with Bad Boy, Roy launched The Vanity Group in 2013 in New York City. The company is now based in Los Angeles, California. Among The Vanity Group’s first clients were Rick Ross, Fabolous, and Wale. The company has produced events for clients including Atlantic Records, Cardi B, MMG, Sean Combs, Adrienne Bailon, Common, Def Jam, Idris Elba, Migos, Warner Music, Ne-Yo, Zac Posen, and YouTube.[4]
In 2020, Roy launched an e-learning online platform called The Event Academy, an educational resource for event professionals to improve their skills[3]. She has offered advice on event planning in publications such as Black Enterprise[5], Essence[6], Refinery29[7] and GQ[8]
Music Industry and Television Work[edit]
Vanity Group events for music industry clients:
- In 2016, the 40th birthday of Rick Ross was held at the rapper’s 109-room Atlanta, Georgia, estate for about 500 guests.[9]
- In 2017, the Paris wedding of singer/actress Adrienne Bailon to Israel Houghton was held in a ballroom. It was photographed by Mon Conte e Fées[10], and the bride wore a Walter Mendez gown.[11]
- In 2018, about 40 people gathered in Atlanta for a baby shower for Cardi B and husband Offset in Atlanta. The Bronx-themed event featured a recreation of the rapper’s Bronx neighborhood complete with subway car replicas, a bodega, and the hip-hop group Orchestra Noi.[12][13]
Music industry programs and awards:
- In 2019, Roy launched Owning The Block, an empowerment experience for ambitious millennials and members of Gen Z in Memphis.[14] A second Owning The Block program was held in October 2022.[15]
- In January 2020, Roy conceived and implemented the first annual Grit Before the Gram in Los Angeles, California. The event honored black women of the music industry, and took place before the Grammy Awards.[16]
- The women recognized were Beyoncé publicist Yvette Noel-Schure who received the Bridge Award, and Grammy-nominated songwriter and producer Nija Charles, who was given the Spotlight Award.[17]
- The inaugural Alliance committee, which serves as the host committee includes, creative director and choreographer Laurieann Gibson; Motown Records president Ethiopia Habtemariam; Roc Nation co-president Shari Bryant; Atlantic Records Executive Vice President of urban promotion Juliette Jones; Interscope Records head of media strategy Cara Donatto; Quality Control Music’s Simone Mitchell; Compound Entertainment marketing executive Afrika Lander; and LL Cool J Inc. COO Claudine Joseph.[16][18]
Television and cable collaborations:
- Partnership with WW for a wellness journey, appearing on a WW commercial[19]
- Spokesperson for WW on The Real[20]
- Appearance on Showtime series with Desus & Mero[21]
- Feature appearance in a national TJ Maxx commercial for a Maxx Swap[22]
Awards[edit]
In 2021, Roy was named to Ulta Beauty's list of Culture Creators as part of the company's MUSE 100.[23]
References[edit]
- ↑ 1.0 1.1 Broker, Danie Rae, Style (2012-12-13). "STL native maintains personal brands with lifestyle management firm". St. Louis American. Retrieved 2023-06-03.
- ↑ 2.0 2.1 "Breaking Into Entertainment: The Vanity Group Founder and CEO, Karleen Roy". fashionbombdaily.com. Retrieved 2023-06-03.
- ↑ 3.0 3.1 "CFDA". cfda.com. Retrieved 2023-06-05.
- ↑ "From Bad Girl To Event Planner, Karleen Roy Achieves Career Success". Black Enterprise. 2014-02-19. Retrieved 2023-06-20.
- ↑ Hill, Selena (2020-01-17). "Powerhouse Event Producer to Honor Black Women Bosses Behind the Music". Black Enterprise. Retrieved 2023-06-05.
- ↑ "Black Girl Brilliance Project: Karleen Roy On Producing The Hottest Events For Celebrities". Essence. 2020-10-24. Retrieved 2023-06-03.
- ↑ Arps, Brianna. "6 Expert Tips To Never Throw Another Basic Party Again". www.refinery29.com. Retrieved 2023-06-05.
- ↑ Nast, Condé. "Event Planner Breaks Down Luxury Party Scenes from Movies". GQ. Retrieved 2023-06-05.
- ↑ "Behind The Scenes at Rick Ross' Birthday Blowout - Coveteur: Inside Closets, Fashion, Beauty, Health, and Travel". coveteur.com. Retrieved 2023-06-03.
- ↑ "Your Favorite Disney Star, Adrienne Bailon Tied the Knot in Paris!". Style Me Pretty. Retrieved 2023-06-19.
- ↑ Royall, Bridgette Bartlett (2021-08-23). "How to Plan a Surprise Wedding". The New York Times. ISSN 0362-4331. Retrieved 2023-06-03.
- ↑ Nast, Condé (2018-06-28). "See Exclusive Photos From Cardi B's Bronx Fairy-Tale Baby Shower". Vogue. Retrieved 2023-06-03.
- ↑ Farley, Rebecca (2018-06-28). "Cardi B's "Bardi" Baby Shower Was A Real Bronx Fairy Tale". www.refinery29.com. Retrieved 2023-06-05.
- ↑ Choose901 (2019-10-14). "Memphian on the Move: Karleen Roy Creates Lavish Events for Your Faves". Choose901. Retrieved 2023-06-03.
- ↑ "'Owning The Block' event aims to help Black millennial women ignite their success". The Commercial Appeal. Retrieved 2023-06-03.
- ↑ 16.0 16.1 Mitchell, Gail (2020-01-15). "The Vanity Group Launches 'Grit Before The Gram' to Celebrate Black Women Behind the Music". Billboard. Retrieved 2023-06-03.
- ↑ Mitchell, Gail (2020-01-25). "Grammy Nominee Nija Charles, Yvette Noel-Schure Honored at Inaugural 'Grit Before the Gram'". Billboard. Retrieved 2023-06-03.
- ↑ Ju, Shirley (2020-01-25). "Motown, Atlantic, Roc Nation Executives Gather for Grit Before the Gram Event". Variety. Retrieved 2023-06-03.
- ↑ "Karleen_15_Winter_Offer21.mp4". Google Docs. Retrieved 2023-06-03.
- ↑ #ad Gear Up for the Big Game with Recipes from WW Partner Karleen Roy!, retrieved 2023-06-03
- ↑ "DESUS & MERO: Rihanna's Super Secret, Unsolicited Baby Shower | SHOWTIME". SHO.com. 21 February 2019. Retrieved 2023-06-03.
- ↑ Swap Your Wardrobe With Stand-Out Pieces, retrieved 2023-06-03
- ↑ "Ulta Beauty Announces MUSE 100, Honoring Black Voices in Beauty". www.businesswire.com. 2021-09-22. Retrieved 2023-06-05.
External links[edit]
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