Keep It Real Online
| Keep It Real Online | |
|---|---|
| Genre | |
| Created by |
|
| Developed by | Motion Sickness |
| Country of origin | New Zealand |
| Original language(s) | English |
| No. of episodes | 4 |
| Budget |
|
| Release | |
| Original release | 04 December 2020 |
| External links | |
| Keep It Real Online | |
Search Keep It Real Online on Amazon.
Keep It Real Online is a campaign created by the New Zealand Government. [1][2] The campaign was released in early June 2020 and reached over 870,000 New Zealanders. [2][3] The total campaign, including the production and advertising of the four ads, cost $1,495,336. [3]
The campaign was created with partnering agencies; Te Tari Taiwhenua - Internal Affairs, Te Mana Whakaatu - Classification Office, Netsafe, and The Ministry of Education. [2][4] It was supported by Network for Learning and the New Zealand Police. [2]
Campaign[edit]
Keep It Real Online is a New Zealand Government public awareness campaign that is aimed to help keep young tamariki and rangatahi safe online. [3] The campaign has been designed in three parts that are aimed at different people; one aimed at parents and caregivers, the other at young teenagers, and the last at young children. [1][2][3] The first phase is called Keep It Real Online, which was aimed at parents and caregivers. [5] The second is titled The Eggplant, which was released in December 2020.[6] The title of the third campaign is yet to be announced. [3]
The Keep It Real Online campaign was viewed by 870,000 parents and caregivers through social media in New Zealand.[3][4] It aqcuired over 32 million views worldwide. [2][3][7] The campaign gained international attention from well-known media outlets such as The Guardian and BBC. [4][7][8]
The Eggplant[edit]
The Eggplant is a six-part New Zealand teen drama television series that carefully describes the dangers of the online world.[3][6] The series was released on TVNZ OnDemand and YouTube.[2][9][10]
The series has some recognisable talent staring, with Karen O'Leary in the role of Principle Morris and Tammy Davis as Vice Principle Trev.[3][10] Other well-known New Zealanders feature, including John Campbell (broadcaster), Angela Dravid, Hamish Parkinson, and Melanie Bracewell. [11] It was created and produced by Motion Sickness.[2] The cast also features young actors, including; Celine Dam as Mei Wong, Trendall Pulini as Darcy, Ben Porter as Logan Murray, Olivia Parker as Josie.[11][12]
Premise[edit]
After a giant paper-maché eggplant is found on the rugby field at Hilltop High, Principal Morris (Karen O'Leary) and Vice Principal Trev (Tammy Davis) launch an investigation. They call an emergency meeting with some of the schools key teaching staff and brainstorm all possible suspects. Mei Wong, Darcy, Logan Murray, and Josie are singled out and interrogated by both Principal Morris and Vice Principle Trev, leading them to find out more than they bargained for.[3][6][10]
References[edit]
- ↑ 1.0 1.1 1.2 "Keep It Real Online - Phase 2". Beehive.govt.nz. Retrieved 2021-01-21.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 "Keep It Real Online goes multi-lingual". Department of Internal Affairs. Retrieved 2020-01-21.
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 "Keep It Real Online". Retrieved 2020-01-21.
- ↑ 4.0 4.1 4.2 "Keep It Real Online: The story behind NZ's viral internet safety campaign". New Zealand Herald. Retrieved 2020-01-21.
- ↑ "Keep It Real Online to help keep your children to be digitally safe". www.parents.education.govt.nz/. Retrieved 2021-01-21.
- ↑ 6.0 6.1 6.2 "The Eggplant". www.theeggplant.co.nz. Retrieved 2021-01-21.
- ↑ 7.0 7.1 "New Zealand government deploys nude 'porn actors' in web safety ad". The Guardian. Retrieved 2021-01-20.
- ↑ "The New Zealand porn ad designed to protect children". BBC. Retrieved 2021-01-20.
- ↑ "The Eggplant TVNZ OnDemand". TVNZ OnDemand. Retrieved 28 December 2020.
- ↑ 10.0 10.1 10.2 "What to watch on TVNZ OnDemand this weekend". Stuff. Retrieved 31 December 2020.
- ↑ 11.0 11.1 "Part teen comedy-drama, part education, The Eggplant is a quintessentially Kiwi watch". The Spinoff. Retrieved 2021-01-20.
- ↑ "The Eggplant". IMDb Cast. Retrieved 31 December 2020.
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