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Social commerce
FoundedDecember 2012
FounderSuchi Mukherjee
Prashant Malik
Ankush Mehra
Area served
Key people
Suchi Mukherjee CEO
Prashant Malik CTO
Ankush Mehra VP Supply Chain Operation
Neha Dhupia Style Director
(Online shopping)
Number of employees
650+ (2017)
ParentA.M. Marketplaces Pvt Ltd
Type of site
(online shopping)
Available inEnglish
Area servedIndia
Alexa rankIncrease15,200 (Globally)
Increase9,82 (India)[1]
Current statusActive

LimeRoad is an Indian fashion e-commerce company, headquartered in Gurgaon, India.[2][3][4] The company sells apparel and accessories for women, men and kids.[2]

LimeRoad has so far secured US$ 50 million in three rounds of funding from Tiger Global, Matrix Partners, and Lightspeed.[5][6]


The company was founded in December 2012 by Suchi Mukherjee[2][7][8] , an alumni of London School of Economics and recipient of Chevening Scholarship.[9][10]

In May 2013, Prashant Malik, former Facebook employee and an alumni of IIT Delhi, joined LimeRoad as co-founder and CTO of the company.[11]

The company was started as a fashion marketplace for women[12], and now it sells apparel and accessories for men and kids.[2] It started its operation in menswear segment in May 2016.[13][14]

In May 2014, Bollywood actress Neha Dhupia was appointed as the style director of LimeRoad[15], who also holds a stake in the company, reportedly by The Economic Times.[16]

The Indian edition of International Business Times reported that LimeRoad doubled its revenue for the financial year 2015-2016. But it also incurred net losses that increased by 227 per cent equalling 106.32 crore (US$15 million), compared to 32.54 crore (US$5 million) in 2013-2014.[17]

LimeRoad opened its first offline store in Surat, Gujarat in 2018.[6]


The company is specialized in women's products and is reported to be India's first women’s social shopping platform.[18] The platform also allows users to create their own look on a virtual scrapbook, by using the products of its website.[12][19]


In March 2018, The company raised a $ 30 million series C led by Tiger Global, with other participation from Lightspeed Venture Partners, and Matrix Partners.[5]

Earlier, in May 2014, LimeRoad received the funding of US$ 15 million, led by Tiger Global, with participation from returning investors Lightspeed Venture Partners and Matrix Partners India.[20]

In October 2012, the company had secured a $ 5 million Series A funding round, led by the same investors.[21][5]


In December 2016, the company partnered with the Madhya Pradesh Laghu Udyog Nigam, Government of Madhya Pradesh[22] to retail handloom and handicraft range of products on its eCommerce platform.[23]

Awards & recognition[edit]

  • ET Startup Awards 2017 by The Economic Times.[24]
  • In Augut 2016, Suchi Mukherjee, the founder CEO of LimeRoad won NDTV Unicorn Woman Entrepreneur of the Year Award at NDTV Unicorn Start-up Awards 2016.[25]
  • Coolest Start-up of the year 2015 by Business Today.[12]

Other activities[edit]

In October 2016, LimeRoad was partnered with Goonj (NGO) and Facebook to launch an initiative called Mission: One Crore: Pledge a saree, Pledge a smile. The initiative was started with the purpose to collect one crore sarees, which was donated to the underprivileged women in the country.[26][27]

See also[edit]

Others articles of the Topics Companies AND India : ShopX, Revv Cars, Hexaware Technologies, Nandani Creation Limited, Paisalo Digital Limited, VIF Airways, Kissht

Others articles of the Topic Companies : Tachibana Software, OnVaSortir!, ESA Talent Agency, Martin's Super Markets, Dunkin Donuts, ROTH Capital Partners, Foundation Holdings

Others articles of the Topic India : Buddha Institute of Technology, Rahul Bhatia, Bollywood, R. Vasudevan (entrepreneur), Youth League U15, Bangalistan, Border Roads Engineering Services
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  • E-commerce in India
  • Online shopping


  1. " Traffic Statistics - Alexa".
  2. 2.0 2.1 2.2 2.3 Mukherjee, Jui (June 17, 2018). "We're in the business of dopamine: LimeRoad". Fortune.
  3. Singh, Shelley (February 1, 2014). " How its office differs from a traditional workplace". The Economic Times.
  4. Ganguly, Payal (September 28, 2015). "Limeroad increases number of sellers on its site fivefold to more than 10,000". The Economic Times.
  5. 5.0 5.1 5.2 Shu, Catherine (March 30, 2015). "LimeRoad, A Fashion Scrapbooking Site Based In India, Scoops Up $30M Series C". TechCrunch.
  6. 6.0 6.1 "Young Turks Master Class: How to put your idea through a passion test". CNBC TV18. September 13, 2018.
  7. Sangwan, Sujata (March 16, 2018). "Top Priority Is Profits". BusinessWorld.
  8. "Non-Conformist Fashionista". Outlook. October 7, 2016.
  9. Sangwan, Sujata (March 7, 2017). "LimeRoad Thrives Amidst A Bloodbath". BusinessWorld.
  10. "मैग्जीन में छपी ज्वैलरी देखकर आया बिजनस आइडिया, अब अरबों का टर्नओवर" (in Hindi). Daily Bhaskar. February 7, 2017.CS1 maint: Unrecognized language (link)
  11. Rai, Anand (May 30, 2013). "Ex-Facebook tech lead Prashant Malik joins social commerce firm Limeroad as CTO". VCCircle.
  12. 12.0 12.1 12.2 Khan, Taslima (June 21, 2015). "Different Looks". Business Today.
  13. Sahay, Priyanka (May 28, 2016). "Fashion e-tailer Limeroad enters menswear segment". Livemint.
  14. "LimeRoad aims to revolutionise online shopping for men". The Free Press Journal. May 30, 2016.
  15. Pani, Priyanka (May 29, 2014). "LimeRoad appoints Neha Dhupia as style director". The Hindu Business Line.
  16. P. Nair, Radhika (May 29, 2014). "LimeRoad picks Neha Dhupia for glam quotient". The Economic Times.
  17. Rathi, Pranshu (November 18, 2016). "LimeRoad posts huge loss in FY 2016: Report". International Business Times, Indian edition.
  18. Singh, Priyanka (May 23, 2013). "India's first social shopping platform exclusively for women". The Times of India.
  19. Chengappa, Sangeetha (June 14, 2016). "Already has 55,000 'scrap-booker' entrepreneurs who create styled looks". The Hindu Business Line.
  20. Shu, Catherine (May 8, 2014). "Indian Fashion Discovery Site LimeRoad Lands $15M Series B". TechCrunch.
  21. Russel, Jon (October 23, 2012). "India's LimeRoad, a new and innovative social commerce site for women, lands $5m Series A funding". Thenextweb.
  22. "LimeRoad partners with MP Govt to offer handloom products online". The Economic Times. December 26, 2018.
  23. "LimeRoad Joins Hands with Madhya Pradesh Government to Digitise Handloom Sector". News18. December 26, 2016.
  24. "ET Startup Awards 2017: ET-Facebook woman ahead award goes to Falguni Nayar of Nykaa". The Economic Times. July 24, 2017.
  25. "Suchi Mukherjee Wins NDTV Unicorn Woman Entrepreneur of The Year Award". Media Infoline. August 8, 2016.
  26. "LimeRoad launches festive campaign with a social message". The Economic Times. October 25, 2016.
  27. Jain, Samiksha (October 28, 2016). "Want Your Brand To Be Seen This Diwali? These Startups Have Ensured Theirs Get Noticed". Entrepreneur.

External links[edit]

Category:Online retailers of India Category:Indian companies established in 2012 Category:Companies based in Gurgaon Category:Online clothing retailers Category:Privately held companies of India Category:2012 establishments in India

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