LimeRoad
| Private | |
| ISIN | 🆔 |
| Industry | E-Commerce Social commerce |
| Founded 📆 | December 2012 |
| Founder 👔 | Suchi Mukherjee Prashant Malik Ankush Mehra |
| Headquarters 🏙️ | , , |
Area served 🗺️ | India |
Key people | Suchi Mukherjee CEO Prashant Malik CTO Ankush Mehra VP Supply Chain Operation Neha Dhupia Style Director |
| Services | E-commerce (Online shopping) |
| Members | |
Number of employees | 650+ (2017) |
| Parent | A.M. Marketplaces Pvt Ltd |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Type of site | E-commerce (online shopping) |
|---|---|
| Available in | English |
| Area served | India |
| Alexa rank |  15,200 (Globally)9,82 (India)[1] |
| Commercial | Yes |
| Registration | Required |
| Launched | 2012 |
| Current status | Active |
LimeRoad is an Indian fashion e-commerce company, headquartered in Gurgaon, India.[2][3][4] The company sells apparel and accessories for women, men and kids.[2]
LimeRoad has so far secured US$ 50 million in three rounds of funding from Tiger Global, Matrix Partners, and Lightspeed.[5][6]
History[edit]
The company was founded in December 2012 by Suchi Mukherjee[2][7][8] , an alumni of London School of Economics and recipient of Chevening Scholarship.[9][10]
In May 2013, Prashant Malik, former Facebook employee and an alumni of IIT Delhi, joined LimeRoad as co-founder and CTO of the company.[11]
The company was started as a fashion marketplace for women[12], and now it sells apparel and accessories for men and kids.[2] It started its operation in menswear segment in May 2016.[13][14]
In May 2014, Bollywood actress Neha Dhupia was appointed as the style director of LimeRoad[15], who also holds a stake in the company, reportedly by The Economic Times.[16]
The Indian edition of International Business Times reported that LimeRoad doubled its revenue for the financial year 2015-2016. But it also incurred net losses that increased by 227 per cent equalling ₹106.32 crore (US$15 million), compared to ₹32.54 crore (US$5 million) in 2013-2014.[17]
LimeRoad opened its first offline store in Surat, Gujarat in 2018.[6]
Overview[edit]
The company is specialized in women's products and is reported to be India's first women’s social shopping platform.[18] The platform also allows users to create their own look on a virtual scrapbook, by using the products of its website.[12][19]
Funding[edit]
In March 2018, The company raised a $ 30 million series C led by Tiger Global, with other participation from Lightspeed Venture Partners, and Matrix Partners.[5]
Earlier, in May 2014, LimeRoad received the funding of US$ 15 million, led by Tiger Global, with participation from returning investors Lightspeed Venture Partners and Matrix Partners India.[20]
In October 2012, the company had secured a $ 5 million Series A funding round, led by the same investors.[21][5]
Partnership[edit]
In December 2016, the company partnered with the Madhya Pradesh Laghu Udyog Nigam, Government of Madhya Pradesh[22] to retail handloom and handicraft range of products on its eCommerce platform.[23]
Awards & recognition[edit]
- ET Startup Awards 2017 by The Economic Times.[24]
- In Augut 2016, Suchi Mukherjee, the founder CEO of LimeRoad won NDTV Unicorn Woman Entrepreneur of the Year Award at NDTV Unicorn Start-up Awards 2016.[25]
- Coolest Start-up of the year 2015 by Business Today.[12]
Other activities[edit]
In October 2016, LimeRoad was partnered with Goonj (NGO) and Facebook to launch an initiative called Mission: One Crore: Pledge a saree, Pledge a smile. The initiative was started with the purpose to collect one crore sarees, which was donated to the underprivileged women in the country.[26][27]
See also[edit]
Other articles of the topic Companies : Warner Music Group Corp., Univision Communications Inc., Spümcø, Inc., Lehman Brothers Holdings Inc., Starbucks Corporation
Other articles of the topic India : Josh (2000 film), Uttarakhand Kranti Dal, Loknayak Jai Prakash Institute Of Technology, Serafim Kalliadasis
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References[edit]
- ↑ "limeroad.com Traffic Statistics - Alexa". Alexa.com.
- ↑ 2.0 2.1 2.2 2.3 Mukherjee, Jui (June 17, 2018). "We're in the business of dopamine: LimeRoad". Fortune.
- ↑ Singh, Shelley (February 1, 2014). "LimeRoad.com: How its office differs from a traditional workplace". The Economic Times.
- ↑ Ganguly, Payal (September 28, 2015). "Limeroad increases number of sellers on its site fivefold to more than 10,000". The Economic Times.
- ↑ 5.0 5.1 5.2 Shu, Catherine (March 30, 2015). "LimeRoad, A Fashion Scrapbooking Site Based In India, Scoops Up $30M Series C". TechCrunch.
- ↑ 6.0 6.1 "Young Turks Master Class: How to put your idea through a passion test". CNBC TV18. September 13, 2018.
- ↑ Sangwan, Sujata (March 16, 2018). "Top Priority Is Profits". BusinessWorld.
- ↑ "Non-Conformist Fashionista". Outlook. October 7, 2016.
- ↑ Sangwan, Sujata (March 7, 2017). "LimeRoad Thrives Amidst A Bloodbath". BusinessWorld.
- ↑ "मैग्जीन में छपी ज्वैलरी देखकर आया बिजनस आइडिया, अब अरबों का टर्नओवर" (in Hindi). Daily Bhaskar. February 7, 2017.CS1 maint: Unrecognized language (link)
- ↑ Rai, Anand (May 30, 2013). "Ex-Facebook tech lead Prashant Malik joins social commerce firm Limeroad as CTO". VCCircle.
- ↑ 12.0 12.1 12.2 Khan, Taslima (June 21, 2015). "Different Looks". Business Today.
- ↑ Sahay, Priyanka (May 28, 2016). "Fashion e-tailer Limeroad enters menswear segment". Livemint.
- ↑ "LimeRoad aims to revolutionise online shopping for men". The Free Press Journal. May 30, 2016.
- ↑ Pani, Priyanka (May 29, 2014). "LimeRoad appoints Neha Dhupia as style director". The Hindu Business Line.
- ↑ P. Nair, Radhika (May 29, 2014). "LimeRoad picks Neha Dhupia for glam quotient". The Economic Times.
- ↑ Rathi, Pranshu (November 18, 2016). "LimeRoad posts huge loss in FY 2016: Report". International Business Times, Indian edition.
- ↑ Singh, Priyanka (May 23, 2013). "India's first social shopping platform exclusively for women Limeroad.com". The Times of India.
- ↑ Chengappa, Sangeetha (June 14, 2016). "Already has 55,000 'scrap-booker' entrepreneurs who create styled looks". The Hindu Business Line.
- ↑ Shu, Catherine (May 8, 2014). "Indian Fashion Discovery Site LimeRoad Lands $15M Series B". TechCrunch.
- ↑ Russel, Jon (October 23, 2012). "India's LimeRoad, a new and innovative social commerce site for women, lands $5m Series A funding". Thenextweb.
- ↑ "LimeRoad partners with MP Govt to offer handloom products online". The Economic Times. December 26, 2018.
- ↑ "LimeRoad Joins Hands with Madhya Pradesh Government to Digitise Handloom Sector". News18. December 26, 2016.
- ↑ "ET Startup Awards 2017: ET-Facebook woman ahead award goes to Falguni Nayar of Nykaa". The Economic Times. July 24, 2017.
- ↑ "Suchi Mukherjee Wins NDTV Unicorn Woman Entrepreneur of The Year Award". Media Infoline. August 8, 2016.
- ↑ "LimeRoad launches festive campaign with a social message". The Economic Times. October 25, 2016.
- ↑ Jain, Samiksha (October 28, 2016). "Want Your Brand To Be Seen This Diwali? These Startups Have Ensured Theirs Get Noticed". Entrepreneur.
External links[edit]
- Official website
- LimeRoad to redemption: Why e-com troubles make Suchi Mukherjee happy, Hindustan Times
- Boss woman, Daily Pioneer
- Watch: Limeroad mentors Little Black Book & iDecorama, Moneycontrol.com
- Limeroad पर इंडियन फैशन और लाइफस्टाइल प्रोडक्ट्स का सबसे बड़ा कलेक्शन, Daily Bhaskar
- बिजनेस में सच बोलो ज्यादा बोलो..., Navbharat Times
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