Loom and Leaf
| Subsidiary | |
| ISIN | 🆔 |
| Industry | Mattresses |
| Founded 📆 | 2015 |
| Founders 👔 | Ron Rudzin, Ricky Joshi |
| Headquarters 🏙️ | , , |
Area served 🗺️ | United States |
| Products 📟 | The L&L Mattress |
| Members | |
Number of employees | |
| Parent | Saatva |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Loom and Leaf is an American brand of luxury memory foam mattresses founded in 2015. Loom and Leaf sells exclusively online across the United States, and is known for the production and distribution of eco-friendly mattresses.[1]
History[edit]
The Loom and Leaf company was founded by Furniture industry veteran Ron Rudzin and entrepreneur Ricky Joshi in 2015, and is headquartered in Westport, CT and Austin, TX. Loom and Leaf is the second brand from Saatva. Saatva launched its first brand of innerspring mattress, Saatva Luxury Mattress, in 2010.[2] The company is known for its personal approach.[3]
Loom and Leaf launched at the 2015 SXSW conference in Austin, Texas, and it partnered with the TV network, A&E. The company provided mattresses for a promotional event for their hit TV shot, The Bates Motel.[4][5]
Pope Francis slept a Loom and Leaf mattress for his stay in Philadelphia on his 2015 United States tour.[6]
Product[edit]
Loom and Leaf is the sister company to Saatva and sells its mattress under the brand: Loom and Leaf Luxury Memory Foam Mattress. Loom and Leaf sells directly to customers to avoid retail markups. Loom and Leaf does not sell mattresses through third party brick and mortar retailers, whose markups can double or triple prices. At the time of the launch, the memory foam mattress market was dominated by a number of established brands, such as Tempur-Pedic. Loom and Leaf is among a group of new upstart companies disrupting the mattress industry.
Loom and Leaf is not compressed and delivered in a box unlike competitors Casper, Leesa, and Tuft & Needle. Loom and Leaf said in an interview that the company does not use this delivery method because it would not preserve its high-grade cooling gel layer or foam density. A couple of other mattress startups have stated that they offer a folded "mattress in a box,” in an attempt to make the purchase and delivery of the mattress more convenient.[7]
Delivery[edit]
Loom and Leaf delivers its product with installation, an optional foundation, and mattress removal. In an interview, the company referred to this as a “white glove service.” [8]
References[edit]
- ↑ Kline, Kenny (15 July 2015). "Mattress Frenzy: The Hottest Startup Industry Of The Year?". Huffington Post.
- ↑ Editors of Inc. (26 March 2015). "Top Retail Companies on the 2015 Inc. 5000". Inc. Magazine.CS1 maint: Extra text: authors list (link)
- ↑ Bloomgarden-Smoke, Kara (3 September 2015). "How Startups Are Cashing in on Our Obsession With Getting a Good Night's Sleep". The Observer.
- ↑ Gonzales, Sandra (2 March 2015). "You can check out — and into — the Bates Motel at SXSW". Mashable.
- ↑ Donovan, Jay (23 March 2015). "I Survived A Night In The Bates Motel". LinkedIn.
- ↑ Hendrix, Steve (17 September 2015). "Where Pope Francis will sleep in D.C., New York and Philadelphia". The Washington Post.
- ↑ Welder, Leo (6 April 2015). "Mattress Wars". Huffington Post.
- ↑ Inglese, Elizabeth (13 May 2015). "7 New Mattress Startups Want to Sweeten Your Dreams". Vogue.
External links[edit]
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