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MeinWunschcatering GmbH

From EverybodyWiki Bios & Wiki



MeinWunschcatering GmbH
MYMY catering
ISIN🆔
IndustryCatering
Founded 📆
Founder 👔
Headquarters 🏙️,
Berlin
,
Germany
Area served 🗺️
Germany, Austria, Netherlands
Key people
Daniel Calvert (CEO), Ricardo Hummel (COO)
BrandsMYMY catering, MeinWunschcatering, Mijn Droomcatering
Services
Members
Number of employees
20-30
🌐 Websitemymycatering.com
📇 Address
📞 telephone
Footnotes / references
[1]

MYMY catering (spoken as "my my") is a German foodservice company headquartered in Berlin, Germany. Formerly known as MeinWunschcatering, MYMY offers nationwide catering service in Germany, Austria and the Netherlands.

History[edit]

Foundation[edit]

MeinWunschcatering GmbH was founded in May 2017 by Jens Basenach.[2][3] Seed funding was received in April 2019 from b10 VC, Berlin Technologie Holding and 10X Value Partners in order to expand the business within Germany and enter into new markets.[4][5][6][7][8]

New Management[edit]

In December 2019, Daniel Calvert and Ricardo Hummel were appointed as new co-Managing Directors operating as Chief Executive Officer and Chief Operating Officer respectively.[9][10] The new Managing Directors were introduced to bring experience and seniority having both held key roles in food and technology companies, including Google, Uber Eats[11][12][13][14][15], N26[16][17], Gousto, City Pantry (acquired by Just Eat in July 2019)[18] and Keatz. Simultaneous with the change of management, there was a bridge round from a number of angel investors, in addition to b10 VC and Berlin Technology Holdings.

Since January 2020, MYMY has been closely associated with the leading global wholesaler, Metro AG, as participant in their start-up accelerator named Metro Xcel.

Rebranding[edit]

In March 2020, the company was rebranded to MYMY catering, citing international expansion plans. In addition, with the rebrand there was a consolidation with the previous localised brand 'Mijn Droomcatering' in the Netherlands. MYMY is derived from the associated slogan "MY catering, MY way", as the company positions itself as a host centric business, providing standardised catering menus that are customisable.

This prior bridge round was extended in June 2020, as the German government introduced start-up funding support[19][20][21], in order to sustain itself due to the impact of COVID-19 pandemic restrictions imposed in Germany.[22][23]

Business Model & Product[edit]

MYMY catering operates a hybrid B2C and B2B e-commerce business, often typified as a managed marketplace. Menus are standardised to simplify ordering in categories Buffet, Finger Food and Pig Roast. In March 2020, MYMY deviated from these menus due to the restrictions imposed upon public and private gatherings in Germany[22][23], as a response to the COVID-19 pandemic, offering home catering products instead in partnership with Aveato.[24][25]

Competition[edit]

MYMY catering competed in Germany with Caterwings and Lemoncat. However, this was reduced with the acquisition of Lemoncat by Caterwings in June 2019. Since the withdrawal of Caterwings from Germany in May 2020 as a result of COVID-19 pandemic, competition has been scarce.[26]

References[edit]

  1. ↑ "Homepage". MYMY catering (in Deutsch). Retrieved 2020-06-18.
  2. ↑ "Wie läuft's eigentlich bei den Catering-Startups?". Gründerszene Magazin (in Deutsch). 2016-11-28. Retrieved 2020-06-18.
  3. ↑ "13 Millionen Euro für Berliner Gebrauchtuhren-Startup - Alle Deals des Tages". deutsche-startups.de (in Deutsch). 2018-11-02. Retrieved 2020-06-18.
  4. ↑ "Millionen für Berliner Catering-Startup". Gründerszene Magazin (in Deutsch). 2019-04-17. Retrieved 2020-06-18.
  5. ↑ "Mein-Wunschcatering: Pre-Seed-Finanzierung in sechsstelliger Höhe". WiWo Gründer. 2018-11-05. Retrieved 2020-06-18.
  6. ↑ "Das ist der neue Wettbewerber am Catering-Markt". Gründerszene Magazin (in Deutsch). 2018-11-01. Retrieved 2020-06-18.
  7. ↑ "Morning Briefing: Picnic schnell profitabel, Fake-Bewertungen überfluten Amazon, Douglas, Klarna, Tengelmann, Rakuten". etailment.de (in Deutsch). Retrieved 2020-06-18.
  8. ↑ "Berliner Medien-Startup Steady sichert sich Millionenfinanzierung - Alle Deals des Tages". deutsche-startups.de (in Deutsch). 2019-04-17. Retrieved 2020-06-18.
  9. ↑ "Koro, Mein Wunschcatering, How I Like – das sind die Food-News der Woche". NGIN Food (in Deutsch). 2019-12-06. Retrieved 2020-06-18.
  10. ↑ "Die aktuellen Nachrichten vom 5. Dezember 2019". Gründerszene Magazin (in Deutsch). 2019-12-05. Retrieved 2020-06-18.
  11. ↑ Reformer, Rutherglen (2018-05-16). "Big Mac on wheels: Rutherglen McDonald's starts deliveries in respond to demand". dailyrecord. Retrieved 2020-06-18.
  12. ↑ Robinson, Hannah (2018-05-22). "McDonald's will soon deliver in Hull - here's how it works". hulldailymail. Retrieved 2020-06-18.
  13. ↑ Bentley, David; Rodger, James (2018-04-14). "UberEATS is now serving Solihull - here's what to expect". coventrytelegraph. Retrieved 2020-06-18.
  14. ↑ Heward, Emily (2018-04-10). "UberEats expands Greater Manchester delivery to three new towns". men. Retrieved 2020-06-18.
  15. ↑ Bentley, David (2018-04-10). "Uber Eats is expanding - and these are the areas now covered". birminghammail. Retrieved 2020-06-18.
  16. ↑ "Head of Partnerships Daniel Calvert over start van neobank N26 in Verenigde Staten". www.banken.nl (in Nederlands). Retrieved 2020-06-18.
  17. ↑ "N26 Gets On Its (Electric) Bike with Lime Partnership | The Fintech Times". Retrieved 2020-06-18.
  18. ↑ "City Pantry, the UK corporate catering marketplace, has been acquired by Just Eat for £16M". TechCrunch. Retrieved 2020-06-18.
  19. ↑ "Germany's coronavirus aid for startups starts to flow". Sifted. Retrieved 2020-06-18.
  20. ↑ "COVID-hit UK startups cry out for help, as UK gov trails Europe in its response". TechCrunch. Retrieved 2020-06-18.
  21. ↑ "Germany ready to release 2 bln euro fund to support start-ups". Reuters. 2020-04-30. Retrieved 2020-06-18.
  22. ↑ 22.0 22.1 Bennhold, Katrin; Eddy, Melissa (2020-03-22). "Germany Bans Groups of More Than 2 to Stop Coronavirus as Merkel Self-Isolates". The New York Times. ISSN 0362-4331. Retrieved 2020-06-18.
  23. ↑ 23.0 23.1 "Germany bans groups of more than two to curb virus". BBC News. 2020-03-22. Retrieved 2020-06-18.
  24. ↑ "Businesscatering in der Corona-Krise: Lösungen fürs Homeoffice". Food Service (in Deutsch). Retrieved 2020-06-18. Unknown parameter |url-status= ignored (help)
  25. ↑ "Aveato Catering / Mymy Catering: Lieferservice in Großstädten gestartet". Food Service (in Deutsch). Retrieved 2020-06-18. Unknown parameter |url-status= ignored (help)
  26. ↑ "#EXKLUSIV B2B Food Group - also Caterwings - zieht sich aus Deutschland zurück". deutsche-startups.de (in Deutsch). 2020-05-25. Retrieved 2020-06-18.

External Links[edit]



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