Made by Google
Made by Google is an American umbrella brand for Google's hardware lineups. It began in 2016 during the company's #MadeByGoogle event on October 4.
| Brand | |
| ISIN | 🆔 |
| Industry | Telecommunications equipment |
| Predecessor | HTC Pixel division Nest Labs |
| Founded 📆 | 4 October 2016 New York City, New York |
| Founder 👔 | |
| Headquarters 🏙️ | Mountain View, California |
Area served 🗺️ | Worldwide |
Key people | Sundar Pichai CEO of Google. Rick Osterloh Senior Vice President, Devices & Services Rishi Chandra Nest |
| Products 📟 | Smartphones Mobile software |
| Brands | Pixel Nest Chromecast Home (formally) |
| Members | |
Number of employees | |
| Parent | |
| 🌐 Website | madeby |
| 📇 Address | |
| 📞 telephone | |
In 2017, the company purchased approximately half of HTC's hardware company[1] that worked to create the original Pixel smartphone for its own use, in order to expand Google's own hardware operations; the deal was completed in January 2018.[2] The following year, they re-acquired Nest Labs, a then-subsidiary of their parent company, Alphabet Inc.. As of March 2019, they merged it into their Google Home[3][4][5] brand. The lineups in this collection currently include the Google Pixel brand, in addition to Google Nest and Chromecast.
Background[edit]
Google, originally an Internet services company, was founded in 1998, and is located in Mountain View, California. In 2005, Google Inc. purchased Android Inc.[6] in an effort to make a new mobile operating system. The company partnered with HTC[7] to create the first couple of devices for the newly developed operating system, starting with the HTC Dream.[8] They also created the Open Handset Alliance[9] (OHA) in order to expand the reach of the operating system.[10]
In 2010, they created Google Nexus lineup[11][12], a series of smartphones, TV accessories, and tablets made in collaboration with original device manufacturers including HTC, Samsung Electronics, LG Electronics, ASUSTek, Motorola, and Huawei. This was partially done to show collaboration between the OHA members and Google to be able to make the best experiences for Android. However, one of the devices planned was the Nexus Q[13], a smart media player made solely by Google. This was Google's first hand at making its own hardware device, although the device never reached the market, and was replaced with the Nexus Player, made in collaboration with ASUS.
Motorola had a corporate split in 2012[14], spinning out Motorola Mobility into an independent company. The company immediately began failing, until it was purchased by Google[15] in an effort to save the remnants of the legendary company, as well as secure its decades of patents.[16] Google stated that it would not show favoritism towards the newly acquired company when it comes to Android devices. Despite this, the Moto X series was released with fast updates to Android, comparable to the Nexus series. They also launched the Nexus 6 with the collaboration, at the time the closest Google had to an in-house device. Just two years later, Google sold Motorola Mobility to Lenovo[17], but retained their Advanced Technologies and Projects group[18][19] to work on Project Ara; also which was later cancelled.[20][21][22] Google also retained many of the original Motorola's patents.[23][24]
The Google Pixel brand was launched in 2013 for Chrome OS devices, starting with the Chromebook Pixel. Two years later, Google refreshed the device[25][26], and also launched the Pixel C[27]. The Pixel C was an Android tablet-laptop convertible made to exist alongside the Chromebook Pixel[28]. These devices, unlike the Nexus series, were made by an undisclosed manufacturer, and developed completely by Google.
The Google OnHub[29] series of mesh routers were launched with partners TP-Link and ASUS[30], in a similar format to the Nexus series. Google purchased the home automation company Nest Labs in 2014[31], which also bought Dropcam[32]. Dropcam's company was absorbed into Nest Labs, but was kept as a moderately independent subsidiary of Google. In 2015, the Google founders restructured the company in a way that the newly formed Alphabet Inc. would take's Google's place as the primary corporation, while Google would just be the primary subsidiary of the new holding company. Nest Labs was moved from a Google subsidiary to an Alphabet subsidiary as well, making them effectively sister companies to each other.[33]
History[edit]
In October 2016, Google hosted the #MadeByGoogle event in New York City. They announced that the Google Pixel lineup was being re-launched, starting with the Pixel. They also launched the Google Home lineup as well, with numerous devices being released. This includes the Google Wifi router, a successor to the Google OnHub series. The Google Home lineup was particularly noted to be similar to that of the former subsidiary, Nest Labs. While each of these new devices were designed solely by Google, many of them were built from existing manufacturers, such as HTC, who built the original Pixel smartphones.[34]
Google noted that the while the Nexus series was not discontinued, it may not release another device in that lineup. In 2017, HMD Global announced their lineup of Android One devices, which is generally noted as a continuation to the Nexus lineup, although using the Nokia brand, formally used by competitor, Microsoft Mobile. During the same year, Google announced that in an effort to both expand their hardware business as well as help save longtime partner HTC, they would purchase the hardware division of HTC which built the original Pixel, and that those employees would become Google employees. This deal would effectively purchase approximately half of HTC[35], in a deal that many critics likened to that where Microsoft purchased half of Nokia[36][37] to create Microsoft Mobile, which had ultimately failed. It is also noted that this is the second time that Google has purchased a smartphone company, following Motorola Mobility, which it had sold to Lenovo.[38]
Just less than four years after Nest Labs was moved to Alphabet, it was merged back into Google's hardware division, with the company becoming a brand known as Google Nest, replacing Google Home[39]. The Nest brand took the place of Home and Wifi brands starting in 2019, the latter of which replaced the OnHub brand just a couple of years prior. Due to these changes, Google announced the discontinuation of the Works with Nest program, a longtime staple of the Nest brand, in favor of rebuilding a similar framework based on the Google Assistant.
Brands[edit]
Current[edit]
Former[edit]
Used prior to Made By Google[edit]
References[edit]
- ↑ https://techcrunch.com/2018/01/29/google-htc/
- ↑ https://techcrunch.com/2018/01/29/google-htc/
- ↑ https://store.google.com/us/category/connected_home
- ↑ https://arstechnica.com/gadgets/2019/05/nest-the-company-died-at-google-io-2019/
- ↑ https://arstechnica.com/gadgets/2019/10/report-home-builders-ditch-nest-products-after-google-takeover/
- ↑ https://www.cnet.com/news/google-buys-android/
- ↑ https://gizmodo.com/t-mobile-g1-full-details-of-the-htc-dream-android-phon-5053264
- ↑ https://gizmodo.com/t-mobile-g1-full-details-of-the-htc-dream-android-phon-5053264
- ↑ https://www.openhandsetalliance.com/press_110507.html
- ↑ https://www.androidauthority.com/google-android-acquisition-884194/
- ↑ https://www.pcworld.com/article/185971/Nexus_One_Illustrates_an_Important_Lesson.html
- ↑ https://www.telegraph.co.uk/technology/google/6938236/Google-Nexus-One-the-superphone-launched.html
- ↑ https://www.cnet.com/reviews/google-nexus-q-review/
- ↑ https://www.cnbc.com/id/40897532
- ↑ https://www.google.com/press/motorola/
- ↑ https://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html
- ↑ https://bgr.com/2014/02/13/google-motorola-sale-interview-lenovo/
- ↑ https://www.wired.com/2014/01/google-atap/
- ↑ https://www.businessinsider.com/google-atap-2017-5
- ↑ https://venturebeat.com/2017/01/10/inside-project-ara-googles-revolutionary-modular-phone/
- ↑ https://www.theverge.com/2016/9/2/12775922/google-project-ara-modular-phone-suspended-confirm
- ↑ https://fortune.com/2016/09/03/why-google-canceled-project-ara/
- ↑ https://qz.com/172207/why-google-just-sold-motorola-to-lenovo-for-3-billion/
- ↑ https://www.zdnet.com/article/google-did-win-from-buying-motorola-but-not-in-the-way-you-might-expect/
- ↑ https://www.extremetech.com/computing/200981-google-chromebook-pixel-2015-review-roundup-faster-cheaper-better
- ↑ https://www.anandtech.com/show/9074/google-launches-the-new-chromebook-pixel
- ↑ https://www.gsmarena.com/google_pixel_c-7826.php
- ↑ https://www.notebookcheck.net/Google-officially-announces-the-death-of-the-Pixel-C.427077.0.html
- ↑ https://on.google.com/hub/
- ↑ https://www.theverge.com/2015/10/27/9621576/google-onhub-router-launched-by-asus
- ↑ https://www.cnet.com/news/google-closes-3-2-billion-purchase-of-nest/
- ↑ https://techcrunch.com/2014/06/20/google-and-nest-acquire-dropcam-for-555-million/
- ↑ https://www.businessinsider.com/nest-to-be-folded-into-google-hardware-division-2018-2
- ↑ https://www.blog.google/inside-google/company-announcements/google-signs-agreement-htc-continuing-our-big-bet-hardware/
- ↑ https://www.theverge.com/2017/9/20/16340108/google-htc-smartphone-team-acquisition-announced
- ↑ https://www.engadget.com/2017/09/08/what-s-the-deal-with-google-and-htc/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAI8-56spdDKpprGlIAcfJOJzS5xfxcS44DodOcNPXtBNsFCHcBylRsE82vXblRksCuV64mtgQP_uTu98vjWlvytSVv5q9jMYxMKUn3Uf6CCsLLRS-5kbvh1RaRt4wKLm1uyWCWG_HNQ7TcYgTW5nb9eP_Tt7Iosva0Jop7gMTYDa
- ↑ https://www.forbes.com/sites/ryanwhitwam/2018/01/30/google-completes-1-1-billion-acquisition-of-htc-design-team/#a51d83cb1e37
- ↑ https://www.zdnet.com/article/googles-htc-deal-can-google-learn-from-its-motorola-miscues/
- ↑ "how-do-i-sign-up-for-nest-aware-without-a-google-account/". retargetingnews.com. Retrieved 9 June 2023.
- ↑ https://www.androidpolice.com/2019/10/15/google-pulls-first-gen-pixel-buds-daydream-view-and-google-clips-from-its-store/
- ↑ https://venturebeat.com/2019/10/15/google-discontinues-daydream-vr/
External links[edit]
This article "Made by Google" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Made by Google. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
