Mamaearth
Mamaearth is an Indian babycare, skincare and wellness brand co-founded by Varun Alagh and Ghazal Alagh and is owned by Honasa Consumer Pvt limited.[1] The company is headquartered in Gurugram, Haryana, India.[2][3][4]
History[edit]
The company was established in 2016, in Gurugram, Haryana, India. When the founders had their first child they started looking for chemical-free products for their baby, but they couldn’t find easily available options in India and ended up importing products, which was both expensive and time-consuming. Identifying this gap, they decided to create Mamaearth. While they started as a brand for baby care products, later it diversified into personal care products for adults as well.[5][6]
In a short span of 5 years, Mamaearth has reached over 5 million customers in 500 Indian cities servicing 19000 pin codes.[7]
In 2020, Mamaearth launched the 'Plant Goodness and Plastic Positive' initiative wherein they link every order being made on the Mamaearth website to a tree that they plant. Their objective is to plant 1 million trees by 2025. As of now, they have been able to plant over 40 thousand trees in a few months of pledging to plant goodness.[8][9] In the same year Mamaearth launched in UAE region.[10]
In 2022 the parent company of the brand acquired skincare brand BBlunt and Dr Seth's.[11][12][13]
Marketing[edit]
In 2018 Shilpa Shetty became the brand ambassador of Mamaearth.[14] In 2021, Sara Ali Khan become the brand ambassador of Mamaearth.[15][16] And recently in 2022, Samantha Ruth Prabhu was announced the brand ambassador for Mamaearth skincare range.[17]
Awards and recognition[edit]
- Nielsen BASES Breakthrough Innovations 2020 - India Winners[18]
- The Economic Times Best Brands 2019[19]
- Young Turks IBLA Startup of the Year[20]
References[edit]
- ↑ "MediaNews4u.com GameChangers awards to be presented today". The Hindu. 21 April 2022.
- ↑ "These Startups Are Innovating To Keep Your Baby Safe From Toxins". Forbes India. Forbes.
- ↑ "Indian tech start-ups raised $7.2 billion in Q1 CY2022". The Hindu. 22 April 2022.
- ↑ "Mamaearth becomes first unicorn of 2022 with $52 million funding". The New Indian Express.
- ↑ "Fit to Lead | Mamaearth's Ghazal Alagh: "My fitness routine has helped me stay sane"". Moneycontrol.
- ↑ "Mamaearth Focuses On Toxin-free Baby Care Products". Forbes India.
- ↑ "Mamaearth, Derma Co parent Honasa Consumer joins unicorn club". The Hindu Businessline. 1 January 2022.
- ↑ "Mamaearth Pledges to Link Every Order To a Tree Which They Will Grow". BW Disrupt.
- ↑ "Mamaearth launches its new campaign 'EverydayisEarthday'". Financialexpress.
- ↑ "Asia's first made safe certified brand, Mamaearth, enters the UAE market". Dubainewstyle.com.
- ↑ "Mamaearth Dr Sheth's Deal | Mamaearth parent company acquires skincare brand Dr Sheth's". The Economic Times.
- ↑ "Mamaearth Parent Company Honasa Consumer Becomes First Unicorn Of 2022". NDTV.com.
- ↑ "Dye another day: Mamaearth buys BBlunt's products and salon business from Godrej". The Economic Times.
- ↑ Srinivasan, Supraja. "Shilpa Shetty Kundra | Mamaearth: Shilpa Shetty Kundra invests $250,000 in mom and baby care startup Mamaearth". The Economic Times.
- ↑ Tewari, Saumya (6 April 2021). "Sara Ali Khan to endorse Mamaearth's hair care range". mint.
- ↑ "Mamaearth launches TVC with Sara Ali Khan & Vihaan Samat". Indian Television Dot Com. 11 June 2022.
- ↑ "Mamaearth ropes in Samantha Ruth Prabhu as its brand ambassador - ET BrandEquity". ETBrandEquity.com.
- ↑ "Product innovation that breaks the mold: 3 key features of Breakthrough Innovation winners". nielseniq.com.
- ↑ "The Economic Times Best Brands 2019". YouTube. ET Edge.
- ↑ "MamaEarth awarded as the Young Turks Startup of the year at IBLA 2022". Moneycontrol.
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