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Mamaearth is an Indian babycare, skincare and wellness brand co-founded by Varun Alagh and Ghazal Alagh and is owned by Honasa Consumer Pvt limited.[1] The company is headquartered in Gurugram, Haryana, India.[2][3][4]


The company was established in 2016, in Gurugram, Haryana, India. When the founders had their first child they started looking for chemical-free products for their baby, but they couldn’t find easily available options in India and ended up importing products, which was both expensive and time-consuming. Identifying this gap, they decided to create Mamaearth. While they started as a brand for baby care products, later it diversified into personal care products for adults as well.[5][6]

In a short span of 5 years, Mamaearth has reached over 5 million customers in 500 Indian cities servicing 19000 pin codes.[7]

In 2020, Mamaearth launched the 'Plant Goodness and Plastic Positive' initiative wherein they link every order being made on the Mamaearth website to a tree that they plant. Their objective is to plant 1 million trees by 2025. As of now, they have been able to plant over 40 thousand trees in a few months of pledging to plant goodness.[8][9] In the same year Mamaearth launched in UAE region.[10]

In 2022 the parent company of the brand acquired skincare brand BBlunt and Dr Seth's.[11][12][13]


In 2018 Shilpa Shetty became the brand ambassador of Mamaearth.[14] In 2021, Sara Ali Khan become the brand ambassador of Mamaearth.[15][16] And recently in 2022, Samantha Ruth Prabhu was announced the brand ambassador for Mamaearth skincare range.[17]

Awards and recognition[edit]

  • Nielsen BASES Breakthrough Innovations 2020 - India Winners[18]
  • The Economic Times Best Brands 2019[19]
  • Young Turks IBLA Startup of the Year[20]


  1. " GameChangers awards to be presented today". The Hindu. 21 April 2022.
  2. "These Startups Are Innovating To Keep Your Baby Safe From Toxins". Forbes India. Forbes.
  3. "Indian tech start-ups raised $7.2 billion in Q1 CY2022". The Hindu. 22 April 2022.
  4. "Mamaearth becomes first unicorn of 2022 with $52 million funding". The New Indian Express.
  5. "Fit to Lead | Mamaearth's Ghazal Alagh: "My fitness routine has helped me stay sane"". Moneycontrol.
  6. "Mamaearth Focuses On Toxin-free Baby Care Products". Forbes India.
  7. "Mamaearth, Derma Co parent Honasa Consumer joins unicorn club". The Hindu Businessline. 1 January 2022.
  8. "Mamaearth Pledges to Link Every Order To a Tree Which They Will Grow". BW Disrupt.
  9. "Mamaearth launches its new campaign 'EverydayisEarthday'". Financialexpress.
  10. "Asia's first made safe certified brand, Mamaearth, enters the UAE market".
  11. "Mamaearth Dr Sheth's Deal | Mamaearth parent company acquires skincare brand Dr Sheth's". The Economic Times.
  12. "Mamaearth Parent Company Honasa Consumer Becomes First Unicorn Of 2022".
  13. "Dye another day: Mamaearth buys BBlunt's products and salon business from Godrej". The Economic Times.
  14. Srinivasan, Supraja. "Shilpa Shetty Kundra | Mamaearth: Shilpa Shetty Kundra invests $250,000 in mom and baby care startup Mamaearth". The Economic Times.
  15. Tewari, Saumya (6 April 2021). "Sara Ali Khan to endorse Mamaearth's hair care range". mint.
  16. "Mamaearth launches TVC with Sara Ali Khan & Vihaan Samat". Indian Television Dot Com. 11 June 2022.
  17. "Mamaearth ropes in Samantha Ruth Prabhu as its brand ambassador - ET BrandEquity".
  18. "Product innovation that breaks the mold: 3 key features of Breakthrough Innovation winners".
  19. "The Economic Times Best Brands 2019". YouTube. ET Edge.
  20. "MamaEarth awarded as the Young Turks Startup of the year at IBLA 2022". Moneycontrol.

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