Manscaped
| Private company | |
| ISIN | 🆔 |
| Founded 📆 | 2016 |
| Founder 👔 | |
| Headquarters 🏙️ | San Diego, California, US |
Area served 🗺️ | |
Key people | |
| Products 📟 | Male grooming products |
| Members | |
Number of employees | |
| 🌐 Website | https://manscaped.com/ |
| 📇 Address | |
| 📞 telephone | |
Manscaped is a men's personal care company based in San Diego, California, US. It was founded in 2016 by Paul Tran and produces and distributes male grooming and hygiene products and tools under the Manscaped brand.[1]
History[edit]
Manscaped was established in 2016 by founder and CEO Paul Tran to address a perceived gap in the market for male personal care products.[2] Since its launch as a start-up, Manscaped has pursued what has been described as a "startlingly direct" pun and humour-laced advertising approach to male grooming[3] that has seen it grow into a business with a multi-million-dollar revenue stream and direct shipping operations to more than 30 countries.[1]
In October 2018, Manscaped was featured in the 10th series of ABC’s “Shark Tank”,[4] represented by Tran's business partner and co-founder Steve King, who sought $500,000 in funding for the company, and ended up accepting an offer for that amount from Mark Cuban and Lori Greiner in exchange for a 25 percent stake in the business.[5][6]
In late 2020, the company was reported to be exploring its options for further fundraising,[7] and in July 2021, was revealed to be in ongoing merger discussion with Los Angeles-based blank-check firm Bright Lights in a deal that could value the combined entity at about $1.4 billion.[1] Led by Michael Mahan, the former CEO of Dick Clark Productions, Bright Lights raised $230 million in an initial public offering in January 2021 with the aim of "finding a target in the consumer products and media, entertainment and sports sectors".
Manscaped is currently backed by investment firms Kaktus Capital, Longley Capital, Rx3 Venture Partners and Scala Ventures.[8]
Health awareness and humour[edit]
Manscaped is partnered with the Testicular Cancer Society, a non-profit that raises awareness about testicular cancer, the most common form of cancer in men aged 15 to 35,[2] driven by Tran's mission to “dissipate stigma” around men's health issues.[9] Its 'We Save Balls' campaign, which drew attention to the Testicular Cancer Society’s messaging, won the comedy video category and a gold distinction in the humour category at the 5th annual Shorty Social Good Awards in October 2020.[10]
Manscaped has also run humour-based campaigns with UFC, USA Triathlon, the NFL’s San Francisco 49ers and NBA's Los Angeles Lakers that have featured sports personalities including UFC announcer Bruce Buffer,[11] Lakers guard Alex Caruso,[12] the NFL's Rob Gronkowski and US sportswear supermodel Camille Kostek.[3]
References and citations[edit]
- ↑ 1.0 1.1 1.2 "Bloomberg - Grooming Startup Manscaped Holds Bright Lights SPAC Talks". www.bloomberg.com. Retrieved 2021-08-04.
- ↑ 2.0 2.1 DeAcetis, Joseph. "Find Out How Manscaped Saw A Gap In The Space Of Male Hygiene And Consumer Packaged Goods". Forbes. Retrieved 2021-08-04.
- ↑ 3.0 3.1 Gallagher, Jacob. "Unspeakable Manscaping Is More Common Than You Think". The Wall Street Journal. Retrieved 2021-08-10.
- ↑ Lipka, Carolyn. "'Shark Tank' Recap". Forbes. Retrieved 2021-08-10.
- ↑ Canal, Emily. "Why Mark Cuban Is Investing $500,000 in This 'Manscaping' Startup". inc.com. Retrieved 2021-08-10.
- ↑ "'CNBC': Why Mark Cuban invested 6 figures in this father and son's 'manscaping' business". cnbc.com. Retrieved 2021-08-09.
- ↑ "Men's grooming startup Manscaped explores options". bloombergquint.com. Retrieved 2021-08-09.
- ↑ "Manscaped Company Profile: Valuation & Investors". pitchbook.com. Retrieved 2021-08-04.
- ↑ Nast, Condé (2021-04-02). "Looking for a post-lockdown confidence boost? It's time to get serious about manscaping". British GQ. Retrieved 2021-08-04.
- ↑ "We Save Balls - The Shorty Awards". Shorty Awards. Retrieved 2021-08-04.
- ↑ "UFC Announcer Bruce Buffer Turns Personal Grooming Into an Action Sport In New Manscaped Spot". shootonline.com. Retrieved 2021-08-09.
- ↑ "Alex Caruso stars in hilarious and innuendo-laced advertisement for Manscaped". The Lakers Daily. Retrieved 2021-08-09.
This article "Manscaped" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Manscaped. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
|
This page exists already on Wikipedia. |
