MediaCom
MediaCom is a media communications agency, which employs 8,000 people in 125 offices across 100 countries.
Headquartered in the UK, it is part of marketing communications services group WPP[1], and GroupM[2].
| ISIN | 🆔 |
|---|---|
| Industry | Advertising & Marketing |
| Founded 📆 | 1986 |
| Founder 👔 | |
| Headquarters 🏙️ | London, UK |
Area served 🗺️ | |
| Members | |
Number of employees | c8,000 |
| Parent | WPP plc, GroupM |
| 🌐 Website | www.mediacom.com |
| 📇 Address | |
| 📞 telephone | |
History
MediaCom was founded in 1986 as a subsidiary of Grey Advertising. In 2006, after the acquisition of Grey by WPP, MediaCom became part of GroupM.
Stephen Allan became global CEO in 2008 and will be succeeded by Nick Lawson in July 2020.
In 2018, MediaCom was named Media Network of the Year at The Cannes Lions International Festival of Creativity[3].
Its global client roster includes adidas[4], Coca Cola (TCCC)[5], Dell[6], Mars[7], NBCUniversal[8], P&G, Groupe PSA[9], Richemont[10], Shell [11] and Sony[12].
References
- ↑ "WPP is a creative transformation company | WPP". www.wpp.com. Retrieved 2019-11-08.
- ↑ "Agencies and Businesses | GroupM". www.groupm.com. Retrieved 2019-11-08.
- ↑ "Cannes Lions Names WPP's MediaCom Media Network of the Year for 2018". www.adweek.com. Retrieved 2019-11-08.
- ↑ "MediaCom scores with Adidas global media-buying win". www.campaignlive.co.uk. Retrieved 2019-11-08.
- ↑ "Coke retains MediaCom for £50m UK media". www.campaignlive.co.uk. Retrieved 2019-11-08.
- ↑ "MediaCom to Lead Media Strategy for Dell". adage.com. 2007-12-14. Retrieved 2019-11-08.
- ↑ "Mars picks MediaCom for global media following review". adage.com. 2018-08-08. Retrieved 2019-11-08.
- ↑ "MediaCom retains Universal as Comcast splits £900m account". www.campaignlive.co.uk. Retrieved 2019-11-08.
- ↑ "MediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group". www.campaignlive.co.uk. Retrieved 2019-11-08.
- ↑ "MediaCom snatches $400m global Richemont business from Publicis". www.campaignlive.co.uk. Retrieved 2019-11-08.
- ↑ "Shell confirms 'Agency of the Future' roster and MediaCom appointment". The Drum. Retrieved 2019-11-08.
- ↑ "Sony shifts bulk of global media into MediaCom". www.campaignlive.co.uk. Retrieved 2019-11-08.
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