Mercedes-Benz Vietnam Company Limited

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Mercedes-Benz Vietnam Company Limited
Mercedes-Benz Vietnam three-pointed star logo with wordmark on white background Mercedes-Benz-Vietnam factory workers management.jpg
Celebration of first GLC SUV assembled in Vietnam
Celebration of first GLC assembled in Vietnam
Mercedes-Benz Vietnam
Native name
Công Ty TNHH Mercedes-Benz Việt Nam
Formerly
Mercedes-Benz Vietnam Joint Venture Company
Privately held joint venture
ISIN🆔
IndustryAutomotive
Founded 📆April 14, 1995; 27 years ago (1995-04-14)
Founder 👔
Headquarters 🏙️,
Ho Chi Minh City
Area served 🗺️
Key people
  • Bradley Christian Anthony Kelly (CEO)
  • Erik Petermoeller (CFO)
  • Heiko Guenther (Director, Customer Services)
Products 📟 
  • Cars
  • Parts and accessories
  • Commercial vehicles
Brands
  • Mercedes-Benz
  • Mercedes-AMG
  • Mercedes-Maybach
Production output
  • 6,819 cars delivered (2019) Increase
  • 6,269 cars delivered (2018) Increase
Owner
  • Daimler AG (70%)
  • Sai Gon Mechanical Engineering Corporation (30%)
Members
Number of employees
800 (2020) Decrease
ParentDaimler AG
🌐 Websitewww.mercedes-benz.com.vn
📇 Address
📞 telephone

Mercedes-Benz Vietnam Company Limited (MBV) is a joint venture between Daimler AG and Sai Gon Mechanical Engineering Corporation (SAMCO). The company manufactures and distributes various Mercedes-Benz models from CKD kits at its factory in Gò Vấp District, Ho Chi Minh City.

The brand dominates the luxury car segment in Vietnam by a wide margin.[1], accounting for 65% of vehicles delivered in 2019[2].

Management[edit]

The incumbent CEO is Bradley Kelly, who joined in July 2019 upon the departure of his predecessor Choi Duk Jun. Mr. Kelly had previously been the director of sales of Mercedes-Benz Australia/New Zealand, where he served for five years[3].

Facilities and network[edit]

Facilities[edit]

The company operates three primary facilities:

  • Mercedes-Benz campus in Gò Vấp District, Ho Chi Minh City
  • Vehicle Pre-delivery Inspection Center (VPC) in Long Hậu industrial zone, Long An Province. The 2.5ha facility went into service August 2019, with storage space for as many as 780 vehicles.
  • Parts Distribution Center (PDC) in District 9, Ho Chi Minh City

Network[edit]

Mercedes-Benz Vietnam boasts a network of 17 Mercedes-Benz authorized dealers and service centers, with 11 in Hanoi and Ho Chi Minh City.


Products[edit]

Mercedes-Benz announced seven new models at the press event 6 March 2020, including the facelifted GLC, the best-selling luxury SUV in Vietnam[4]

Exterior of the Mercedes-Benz-Vietnam office building
Exterior of the Mercedes-Benz-Vietnam office building

Saloons/sedans:[edit]

SUV/Off-Roaders[edit]

The 2020 lineup includes Mercedes-Benz GLA, the facelifted GLC 2020 SUV, GLE, GLS 450 4MATIC, and Mercedes-AMG G 63 Off-Roader.

Coupé[edit]

MPV[edit]

Certifications and awards[edit]

  • Mercedes-Benz Vietnam is certified to ISO/TS 16949:2009 for quality management system and ISO 14001:2004 for environmental management system.
  • HR firm Anphabe in its annual ranking Vietnam Best Places To Work 2017 placed Mercedes-Benz in the top 10[5], the highest among auto companies.
  • The company has been one of the contributors to tax revenues[6], especially among FDI enterprises, with a notable 54% growth from 2016 to 2017.

References[edit]

  1. Huy, Đức (2020-03-20). "Mercedes là hãng xe sang được yêu thích nhất của người Việt". Vietnam Registry. Vietnam Registry. Retrieved 2020-03-29. Unknown parameter |url-status= ignored (help)
  2. VnExpress. "Cuộc đấu xe sang ở Việt Nam - Mercedes và phần còn lại - VnExpress". Tin nhanh VnExpress (in Tiếng Việt). Retrieved 2020-03-29.
  3. Vietnam Investment, Review (13 August 2019). "When luxury cars are personalised". Vietnam Investment Review. Retrieved 30 March 2020. Unknown parameter |url-status= ignored (help)
  4. VnExpress. "Mercedes GLC - SUV hạng sang bán chạy nhất Việt Nam - VnExpress". Tin nhanh VnExpress (in Tiếng Việt). Retrieved 2020-03-29.
  5. Anphabe.com. "100 Nơi Làm Việc Tốt Nhất Việt Nam". Anphabe.com. Retrieved 2020-03-29.
  6. News, Customs (2017-08-23). "Tax revenues increased highly thanks to FDI enterprises". Customs News (in Tiếng Việt). Retrieved 2020-03-29.



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