Nutri-Genetix
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Nutri - Genetix[edit]
Founded in 2017, Nutri-Genetix (NGX) launched in 2020.The business provides genetically personalised nutrition shake using individuals DNA results ascertained by a saliva sample.
| Limited | |
| ISIN | 🆔 |
| Industry | health, food and drinks, dietary supplements, Nutritional supplement companies, Veganism |
| Founded 📆 | |
| Founder 👔 | Jeremy Poland, Hugo Jones, Thomas Bell |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | https://www.nutri-genetix.com/ |
| 📇 Address | |
| 📞 telephone | |
History[edit]
Nutri-Genetix (NGX) was co-founded in 2017 by Jeremy Poland (CEO), Hugo Jones (COO), Thomas Duncan-Bell (Co-Founder), Olga Hamilton (Head of Nutrition) and Alex Blyth (Chairman).
Following a first crowdfunding round in December 2019, NGX went live with a second campaign. The second round was launched with exclusive access to previous investors and customers before going public on the 1st October 2020.[1]
Science[edit]
NGX uses the practice of Nutrigenetics which is the science that studies and characterises gene variants associated with differential response to specific nutrients.
Consequently, nutrigenomic tests assess your predisposition to certain food reactions. For example, depending on your genetic profile, you may metabolize carbohydrates faster than average.[2]
This nutrigenomic is done via testing a clients saliva sample. The results from the sample are used to create a powdered formula (BodyFuel) that accommodates for an individuals requirements.
Panels of Genes
| MTHFR | RFC1 |
| TCN2 | VDR |
| CYP1A2 | CAT, SOD2 and GPX1 |
| IL6 | TNF |
| APOA5 | CYP4F2 |
| BC01 | GSTT1 and GSTM1 |
| LCT | HLA-DQA2/8 |
BodyFuel[edit]
BodyFuel is made from natural and sustainably sourced pea protein, brown rice protein, flax seed and a tailored micronutrient mix of various dietary supplements (vitamins and minerals). BodyFuel is sweetened with a plant-based zero carb sweetener (Steviol Glycosides).[4]
BodyFuel is sold in pouches of 500g.
Reviews[edit]
Nutri Genetix CEO Jeremy Poland pitched for investment on Dragons Den in May 2021. Nutri Genetix were able to land £50,000 in return for 15% of the business from investors Peter Jones and Touker Suleyman on the BBC Dragons Den television show.[5]
While on Dragons Den Jeremy Poland said “we are building the future of nutrition with revolutionary products that deliver exceptional results”.
The drawback, according to Sara Davies is that the BodyFuel “tastes awful”. However, according to Poland, “she had a taste of it and said that comment but added that she ‘never liked the taste of protein shakes’. It’s really annoying that they (the BBC) cut that out”.
Notes[edit]
- ↑ Gary (2020-09-30). "Nutri-Genetix takes on the tax man while crowdfunding". endurance.biz. Retrieved 2021-08-03.
- ↑ "Could a DNA diet test transform your health?". BBC Food. Retrieved 2021-08-09.
- ↑ "NGX Science | Nutrigenetics & DNA Nutrition". NGX. Retrieved 2021-08-05.
- ↑ "Nutritional Information | Ingredients & Diets". NGX. Retrieved 2021-08-03.
- ↑ Rowlands, Robert (2021-05-06). "Dragons' Den hands business set up by Surrey man £50,000". SurreyLive. Retrieved 2021-08-03.
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